SydStart 2011 Autumn GoGet Car Share - Nic Lowe

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  • Thanks for having me,  Thanks to Sydstart Great ecosystem Enthusiastic & energetic  people with new ideas
  • Quick marketing spin on who we are and what we do.
  • What does this mean? Too much money at the start can damage your health.  Tempted to outsource key functions such as marketing, sales and operations too early. You've got no resources - act that way! Your most expensive mistake will be made early on. Working on a business plan with someone right now - we though it would need $200k to kick it off, plus another round of $500k later on. For a $5k experiment product, we'll know if its going to work.

Transcript

  • 1. SYDSTART
  • 2.  
  • 3. Impact on Car Ownership
  • 4. 3 bits of advice for a startup
  • 5. Innovate through scarcity
  • 6. Don't bang your head against a wall or Follow success, abandon failure but Keep listening to what your business is telling you
  • 7. The perfect is the enemy of the good.
  • 8. Thanks Nic Lowe Co founder [email_address] 0416 372 713 (No, I don't have a twitter account, you A.D.D. Gen Y mofo)