Sydstart 2010 Spring Pitch by Kevin Lippy Founder of Brokepacker the backpacker travel site

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  • Sydstart 2010 Spring Pitch by Kevin Lippy Founder of Brokepacker the backpacker travel site

    1. 1. Kevin Lippy nute Pitch 5 mi
    2. 2. S*#t! I am a Brokepacker
    3. 3. A Brokepacker (Broke-backpacker) 1. Always scouts the ‘greatest value’ for their spend 2. Avoids ‘going home’… At all costs.
    4. 4. Operators can sell a limited amount of their distressed inventory at a discounted rate. Booking engine for backpacker accommodation, activities, travel and transport.
    5. 5. orical Brokepackers famous hist
    6. 6. orical Brokepackers famous hist
    7. 7. orical Brokepackers famous hist
    8. 8. orical Brokepackers famous hist
    9. 9. ackpackers = Brokepackers 80-90% of B spend more travel further stay lon ger
    10. 10. but...
    11. 11. but... AUSTRALIA IS EXPENSIVE
    12. 12. BACKPACKERS DESIRE *value fo *simplicity tuff r money e s *f re
    13. 13. BACKPACKERS DESIRE *value fo *simplicity tuff r money e s *f re 1. SEX
    14. 14. BACKPACKERS DESIRE *value fo *simplicity tuff r money e s *f re 1. SEX 2. BEER
    15. 15. BACKPACKERS DESIRE *value fo *simplicity tuff r money e s *f re 1. SEX 2. BEER 3. DISCOUNTS
    16. 16. a dollar saved... = ANOTHER EXPERIENCE = ANOTHER ADVENTURE = ANOTHER DAY!
    17. 17. The Model
    18. 18. demand is seasonal
    19. 19. demand is seasonal
    20. 20. unused capac ity volatile price fluctuations dist ressed in ventor y over supp ly onlin e opp or tun ity
    21. 21. MARKET PANIC! pricin g wars *undercutt ing *futile 3 OPTIONS FOR OPERATORS
    22. 22. MARKET PANIC! pricin g wars *undercutt ing *futile 3 OPTIONS FOR OPERATORS disco unting 1. no
    23. 23. MARKET PANIC! pricin g wars *undercutt ing *futile 3 OPTIONS FOR OPERATORS disco unting 1. no l disco unting 2. ir rationa
    24. 24. MARKET PANIC! pricin g wars *undercutt ing *futile 3 OPTIONS FOR OPERATORS disco unting 1. no l disco unting ir rationa unting 2. ationa l disco 3. r
    25. 25. pur po se built pricing model
    26. 26. pur po se built pricing model sold in ‘deal sets’
    27. 27. pur po se built pricing model sold in ‘deal sets’ first come first served basis
    28. 28. pur po se built pricing model sold in ‘deal sets’ first come first served basis min discount = 25% off
    29. 29. pur po se built pricing model sold in ‘deal sets’ first come first served basis min discount = 25% off teaser deals up to 70% off
    30. 30. pur po se built pricing model sold in ‘deal sets’ first come first served basis min discount = 25% off teaser deals up to 70% off restricted amount of inven tor y
    31. 31. 1 0 minute credit ter ms
    32. 32. 1 0 minute credit ter ms no invoicing
    33. 33. 1 0 minute credit ter ms no invoicing automatic confirmation
    34. 34. 1 0 minute credit ter ms no invoicing automatic confirmation incentivise those who book early
    35. 35. 1 0 minute credit ter ms no invoicing automatic confirmation incentivise those who book early s implicity an d scalability
    36. 36. The
Target
Market BRIDGING THE GAP ONLINE REAL WORLD
    37. 37. “REAL-T IME” TR AVELLE R
    38. 38. THE MOST SOPHISTICATED AUDIENCE IN THE WORLD 18-30 year old backpackers Online time is precious (not to mention expensive) web savvy Communicate differently Word Of Mouth Transient Resourceful Offline activity
    39. 39. homogenous behaviour gateway cities 75% of all backpackers g o to Sydney backpacke r hubs, activities, bars etc.
    40. 40. LAST YEAR THIS TIME , ”
    41. 41. THIS YEAR
    42. 42. ? NEXT YEAR THIS TIME
    43. 43. ? NEXT YEAR THIS TIME
    44. 44. KEVIN LIPPY www.brokepacker.com kevin@brokepacker.com twitter.com/brokepacker 0403 197 246
    45. 45. KEVIN LIPPY www.brokepacker.com kevin@brokepacker.com twitter.com/brokepacker 0403 197 246

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