The fine art of creating and selling brands through consumer experience ....this can even be done for digital / tcehnology products ..

1. Experiential Marketing in Retail
Context
….which sells and builds Brands

2. Cof f ee Wi t h I - mat e

3. Concept of t he Event .
• It was a cat egory f ocused event
• i t was a pl at f orm f or t he brand
t o promot e t hei r
excl usi ve model I- mat e.
• It was an opport uni t y t o i nt eract
wi t h t he cust omers di rect l y

4. Pre - Event Act i vi t i es
• Fl yer Di st r i but i on i n Hot pot s -
• Paper I nser t i ons i n Busi ness Edi t i ons-

5. Some Snaps-

6. SOME SNAPS-CONTD.

7. LEARNING
On Sundays t he sessi ons shoul d be schedul ed i n t he
eveni ngs
The pr esent at i on i n f or m PPT does not much exci t e t he
cust omer s . . make i t si mpl er f or mat .
However , act i vi t y di d gi ve a t ouch and f eel exper i ence t o
t he cust omer s

8. MWO Cooki ng cl ass
&
Make over cl ass

13. Di gi t al Phot ography
Act i vi t y
-

14. Concept of the event :
• it was Category as well as Occasion focused
• Platform for the brands to display there products
• Opportunity to interact with customers directly
• Carried high excitement across the weekends
• Helps to position the Reliance Digital store as a
destination store for all

16. For more det ai l s , speci f i cs
and how you can use i n your
busi ness…. . CONTACT
Peshwa. expert @gmai l . com
Acharya. peshwa@gmai l . com