Marimekko has a long-term international growth strategy;its goal is to grow and succeed in the international arena asa Finnish design company that has a strong identity.Marimekko shop Berlin was opened on November 2010.Are the needs, expectations and experiences of thecustomers meeting with the service the company isoffering? “Marimekko” Google image search. Nov. 2011
DESIGN BOXDESIGN QUESTONNAIRECUSTOMER JOURNEY MAP WITH OPEN END COMMENTSMOST STUNNING PLACES IN MARIMEKKO SHOP - TAKING PICTURES
Made by both the loyal customers and selected shop visitors.
“ It is sometimes difficult to keep yourself in a good sellingmood, if there is nobody in there = no reason…” “ To see other people in different Marimekko-looks must be inspiring for other customers.”“I would like to give every customer a ―virgin feeling, like they can come in a nicelooking store and discover something beautiful, not to come in and notice that 1000others were already here”
CHANGING MIND SETWhen the customer enters the shop, the sales person canimmediately imagine this persona and the experience orproducts she might look for.When the customer continues her journey and faces sometouch points and departments the sales person also knowshow to act on the right way.This change in service mind set will lead to satisfiedcustomers and growth in sales.
Evaluating the development proposalsSelecting the most interesting onesand prioritization steps to continuePrototypingThe PilotSelecting indicatorsTaking up the challenge