The Connected Consumer in 2015 and Beyond: What You Need to Know, What You Need to Do!

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For consumer products manufacturers and their retail partners, bricks and clicks are no longer separate. Digital access is pervasive as consumers rapidly and readily adopt new technology and connective communications in their quest for a more complete relationship with the brands they trust and the products and services they need and want. The connected consumer space is enabling brands to reshape how they position and characterize themselves in the market and even to decide what products should be brought to market. Our experts presented a retrospective of what we’ve seen and a perspective on what’s to come in 2015 as we look at the consumer products and retail market and discuss what’s working, what’s not and what you need to know, including: -Seven business and technology capabilities you must have, not just to survive, but to thrive -How to assess your readiness for competing to capture the attention and the business of the connected consumer -Why reflecting on your “true purpose” is no less important than the data you’re collecting and analyzing

Technology

6
WHY CONNECTED CONSUMERS?
Because the World is Forever Changed
The Connected Consumer is Reality
Our Life Today in No Way Resembles Our Past
Leadership is Required to Move Us Forward
Trust is What Matters Most
1
2
3
4
5

8
WHO EXACTLY IS THE CONNECTED CONSUMER?

10
THE MODERN MIND
Scanning
Processing
Speed
Stimulation Junkies
Impatient Expectations

11
The Connected
Consumer is…
DIFFERENT.
NOW.
NEXT.
…connect with me

12
FOR EVERY MINUTE OF EVERY DAY
204B
emails
are sent
4B
Google searches
are initiated
7M
calls are
made
2.4B
Facebook
shares
44M
Apps downloaded
by Apple Users

13
The Connected GLOBAL Consumer is
Uber Alibaba Tesco
shape-shifting the path to purchase.

19
BLOOMIES IS FULLY MOBILE
Mobile Equipped Associates
Smart Fitting Rooms
Digital Wallet Acceptance
Flexible Fulfillment

24
IT’S A GAME CHANGER!
BRANDS
can no longer
sell what they
make.
RETAILERS
can no longer sell
what they stock.
They must
make what
they can sell!
They must
stock what
they can sell!

27
HAVE A DIFFERENTIATED &
FRICTIONLESS CUSTOMER EXPERIENCE

28
CREATING CUSTOMIZED PRODUCTS AND SERVICES

30
HAVE A SEAMLESS &
SYNCHRONIZED DEVICE CAPABILITY

31
REAL-TIME TRANSPARENCY &
DELIVERY CAPABILITY

33
PURPOSE?
WHAT IS YOUR
BEYOND
THINKING
THE PROBLEM…

35
Are you ready to
connect with your
Connected Consumers?

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The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

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The Connected Consumer in 2015 and Beyond: What You Need to Know, What You Need to Do!

1. THE CONNECTED CONSUMER

2. 2 ABOUT PERFICIENT Perficient is a leading information technology consulting firm serving clients throughout North America. We help clients implement business-driven technology solutions that integrate business processes, improve worker productivity, increase customer loyalty and create a more agile enterprise to better respond to new business opportunities.

3. 3 PERFICIENT PROFILE • Founded in 1997 • Public, NASDAQ: PRFT • 2014 projected revenue ~$454 million • Major market locations: Allentown, Ann Arbor, Atlanta, Boston, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Lafayette, Milwaukee, Minneapolis, New York City, Northern California, Oxford (UK), Philadelphia, Southern California, St. Louis, Toronto, Washington, D.C. • Global delivery centers in China and India • >2,600 colleagues • Dedicated solution practices • ~90% repeat business rate • Alliance partnerships with major technology vendors • Multiple vendor/industry technology and growth awards

4. 4 A SENSE OF PURPOSE…

5. 5 AND IT’S LACK

6. 6 WHY CONNECTED CONSUMERS? Because the World is Forever Changed The Connected Consumer is Reality Our Life Today in No Way Resembles Our Past Leadership is Required to Move Us Forward Trust is What Matters Most 1 2 3 4 5

7. 7 8 Billion 93% 103 % 84%

8. 8 WHO EXACTLY IS THE CONNECTED CONSUMER?

9. 9

10. 10 THE MODERN MIND Scanning Processing Speed Stimulation Junkies Impatient Expectations

11. 11 The Connected Consumer is… DIFFERENT. NOW. NEXT. …connect with me

12. 12 FOR EVERY MINUTE OF EVERY DAY 204B emails are sent 4B Google searches are initiated 7M calls are made 2.4B Facebook shares 44M Apps downloaded by Apple Users

13. 13 The Connected GLOBAL Consumer is Uber Alibaba Tesco shape-shifting the path to purchase.

14. 14 ENDLESS SELF-SERVICE

15. 15 BEACONS-GO-SHOPPING

16. 16 AUGMENTED REALITY

17. 17 MOBILE LOYALTY

18. 18 MOBILE AS POS

19. 19 BLOOMIES IS FULLY MOBILE Mobile Equipped Associates Smart Fitting Rooms Digital Wallet Acceptance Flexible Fulfillment

20. 20

21. 21

22. 22

23. 23 2020 50BCONNECTED

24. 24 IT’S A GAME CHANGER! BRANDS can no longer sell what they make. RETAILERS can no longer sell what they stock. They must make what they can sell! They must stock what they can sell!

25. 25 7CAPABILITIES

26. 26 COMMUNICATING YOUR COMPELLING BRAND STORY

27. 27 HAVE A DIFFERENTIATED & FRICTIONLESS CUSTOMER EXPERIENCE

28. 28 CREATING CUSTOMIZED PRODUCTS AND SERVICES

29. 29 BUILDING SOCIAL MEDIA ENGAGEMENT

30. 30 HAVE A SEAMLESS & SYNCHRONIZED DEVICE CAPABILITY

31. 31 REAL-TIME TRANSPARENCY & DELIVERY CAPABILITY

32. 32 TRANSACTION & INFORMATION SECURITY

33. 33 PURPOSE? WHAT IS YOUR BEYOND THINKING THE PROBLEM…

34. 34

35. 35 Are you ready to connect with your Connected Consumers?