This document discusses the importance of social media for interior design businesses. It recommends setting up profiles and pages on key social media channels like LinkedIn, Facebook, Twitter, YouTube and Google Places to engage customers and build your brand. It emphasizes optimizing your presence on these channels by posting regularly about your business, products, industry news and customer service to build followers and drive traffic to your website. The document also stresses the importance of tracking your social media analytics and integrating your various profiles to maximize your reach.

1. Social Media & Your Interior Design BusinessOctober 5, 2011Marco OrtizFounder @ Webolution Labs

2. AgendaWhat Is Social Media?

3. Why is Social Media Important

4. Getting Started – Recommendations

5. Other Social Media Channels

6. Tracking & Analysis

7. Resources

8. Summary

9. Q&AWebolution LabsWebsite Development

10. Social Media Marketing

11. Facebook Design

12. Local Marketing

13. Search Engine Optimization

14. Video MarketingMy Personal Goal for Today…….…..You learn something new, and leave here and implement one thing…...

15. What is Social Media?“Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”-Wikipedia.com

16. The Social Media - Conversation

18. Why is Social Media Important?Ability to Bring Your products & services to where your target audience is.

19. Facebook reaching 700 million users – 250 Million joined last year alone

20. Brand Reputation Management- Be in the conversation

21. SEO – Rank high in the search engines

22. Google LOVES social Media

23. Extremely Cost Effective Channel to connect and Engage with Associates and potential customers –Cast a wider net

24. IT’S NOT A PASSING FAD…..“Getting Started”- RecommendationsLinkedIn

25. Facebook

26. Twitter

27. YouTube

28. Company Blog

29. Google Places

30. Other Social Media Channels…….Why?The largest social network dedicated to business and networking.

31. Great cost effective way to introduce your business and services, acquire new customers, make new business contacts, and connect with past customers and business associates. LinkedIn – CompanyCompany Profile - Products and Services – Descriptions - images -YouTube videos- OffersCompany Address- Twitter Integration-Blog Integration-Solicit Followers-Target Audiences-Link to Websites-Encourage co-workers and associates to link to profiles to company

32. Create a great personal profile

33. Aggressively reach out to build your network through past and present business associates, and clients.

34. Personalize messages in request

35. Request recommendations

36. Join Relevant Groups

37. Link Twitter & Blog

38. A personal Portfolio of your work and experienceLinkedIn OptimizationApplications-Portfolio Display-Slideshare-Polls-Events

39. Robust Description – Contact Information– Photos – Videos – Build a fan BaseEmployees – Associates – Clients – Related Groups - Engage in ConversationCustomer Service – Answer Questions – Regular Updates – Monitor and respond to all inquiries – Consider targeted paid ad campaigns – Link your page to Facebook Places – LIKE BUTTON!!!

40. Optimize Twitter Page

41. Build followers

42. Integrate Twitter as a method for short and immediate messages

43. Customer Service

44. Announcements

45. Press Releases

46. Promotions

47. Reputation Management

48. Industry News and TrendsYouTube is the largest community boasting over 60 billion videos watched each monthBuild a company YouTube channelWill Integrate with your other Social MediaOptimize descriptions and link back to website or blog

49. Google PlacesSecure listing on Google PlacesVerification is requiredOptimize Google places descriptionsAdd images and videosPromotional MessagingEncourage clients & associates to submit reviews

50. Connect your Social MediaLink your social media, as they all work together.

51. Leverage services i.eTweetdeck or HootSuite to automate and schedule messages across all your social channels

52. Integrate company social media on your website or blog.

53. Add your social media to your e-mail signature.Tracking and AnalysisMake sure you track and analyze all your efforts, establish goals.Implement Google Analytics (Free) to monitor:-Traffic & Visitors to your website-Where visitors are coming fromEstablish Google Alerts for your company to monitor online media mentions or activity

54. Consider Social media monitoring services, i.e. SocialMention.comResourcesSocial Media is ever evolving and changing, therefore it is important that you try and stay current.Mashable.com (Trends)Emarketer.com (Statistics)Several good Social Media Groups on LinkedIn

55. SummaryEmbrace social media as a strategy for your business… Your competition is already doing it.

56. Lead By example within your organization

57. Allocate resources (Internal or Outsourced) to make sure you are monitoring and engaging in the conversation

58. Integrate everything “Cast a wider net”

59. Stay educated

60. Have FUN!