Other Social Media Channels</li></li></ul><li>…….Why?<br /><ul><li>The largest social network dedicated to business and networking.
Great cost effective way to introduce your business and services, acquire new customers, make new business contacts, and connect with past customers and business associates. </li></li></ul><li>LinkedIn – Company<br />Company Profile - Products and Services – Descriptions - images -YouTube videos- Offers<br />Company Address- Twitter Integration-Blog Integration-Solicit Followers-Target Audiences-Link to Websites-Encourage co-workers and associates to link to profiles to company<br />
A personal Portfolio of your work and experience</li></li></ul><li>LinkedIn Optimization<br />Applications-Portfolio Display-Slideshare-Polls-Events<br />
Robust Description – Contact Information– Photos – Videos – Build a fan Base<br />Employees – Associates – Clients – Related Groups - Engage in Conversation<br />Customer Service – Answer Questions – Regular Updates – Monitor and respond to all inquiries – Consider targeted paid ad campaigns – Link your page to Facebook Places – LIKE BUTTON!!!<br />
Industry News and Trends</li></li></ul><li>YouTube is the largest community boasting over 60 billion videos watched each month<br />Build a company YouTube channel<br />Will Integrate with your other Social Media<br />Optimize descriptions and link back to website or blog<br />
Google Places<br />Secure listing on Google Places<br />Verification is required<br />Optimize Google places descriptions<br />Add images and videos<br />Promotional Messaging<br />Encourage clients & associates to submit reviews<br />
Connect your Social Media<br /><ul><li>Link your social media, as they all work together.
Leverage services i.eTweetdeck or HootSuite to automate and schedule messages across all your social channels
Integrate company social media on your website or blog.
Add your social media to your e-mail signature.</li></li></ul><li>Tracking and Analysis<br />Make sure you track and analyze all your efforts, establish goals.<br /><ul><li>Implement Google Analytics (Free) to monitor:</li></ul>-Traffic & Visitors to your website<br />-Where visitors are coming from<br /><ul><li>Establish Google Alerts for your company to monitor online media mentions or activity
Consider Social media monitoring services, i.e. SocialMention.com</li></li></ul><li>Resources<br />Social Media is ever evolving and changing, therefore it is important that you try and stay current.<br />Mashable.com (Trends)<br />Emarketer.com (Statistics)<br />Several good Social Media Groups on LinkedIn<br />
Summary<br /><ul><li>Embrace social media as a strategy for your business… Your competition is already doing it.