Social Media & Your Interior Design Business<br />October 5, 2011<br />Marco Ortiz<br />Founder @ Webolution Labs<br />
Agenda<br /><ul><li>What Is Social Media?
Why is Social Media Important
Getting Started – Recommendations
Other Social Media Channels
Tracking & Analysis
Resources
Summary
Q&A</li></li></ul><li>Webolution Labs<br /><ul><li>Website Development
Social Media Marketing
Facebook Design
Local Marketing
Search Engine Optimization
Video Marketing</li></li></ul><li>My Personal Goal for Today…….<br />…..You learn something new, and leave here and implem...
What is Social Media?<br />“Social media is the use of web-based and mobile technologies to turn communication into intera...
The Social Media - Conversation<br />
Why is Social Media Important?<br /><ul><li>Ability to Bring Your products & services to where your target audience is.
Facebook reaching 700 million users – 250 Million joined last year alone
Brand Reputation Management- Be in the conversation
SEO – Rank high in the search engines
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Presentation put together to explain the benefits of Social Media Marketing to Interior Designers.

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  1. 1. Social Media & Your Interior Design Business<br />October 5, 2011<br />Marco Ortiz<br />Founder @ Webolution Labs<br />
  2. 2. Agenda<br /><ul><li>What Is Social Media?
  3. 3. Why is Social Media Important
  4. 4. Getting Started – Recommendations
  5. 5. Other Social Media Channels
  6. 6. Tracking & Analysis
  7. 7. Resources
  8. 8. Summary
  9. 9. Q&A</li></li></ul><li>Webolution Labs<br /><ul><li>Website Development
  10. 10. Social Media Marketing
  11. 11. Facebook Design
  12. 12. Local Marketing
  13. 13. Search Engine Optimization
  14. 14. Video Marketing</li></li></ul><li>My Personal Goal for Today…….<br />…..You learn something new, and leave here and implement one thing…...<br />
  15. 15. What is Social Media?<br />“Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”<br />-Wikipedia.com<br />
  16. 16. The Social Media - Conversation<br />
  17. 17.
  18. 18. Why is Social Media Important?<br /><ul><li>Ability to Bring Your products & services to where your target audience is.
  19. 19. Facebook reaching 700 million users – 250 Million joined last year alone
  20. 20. Brand Reputation Management- Be in the conversation
  21. 21. SEO – Rank high in the search engines
  22. 22. Google LOVES social Media
  23. 23. Extremely Cost Effective Channel to connect and Engage with Associates and potential customers –Cast a wider net
  24. 24. IT’S NOT A PASSING FAD…..</li></li></ul><li>“Getting Started”- Recommendations<br /><ul><li>LinkedIn
  25. 25. Facebook
  26. 26. Twitter
  27. 27. YouTube
  28. 28. Company Blog
  29. 29. Google Places
  30. 30. Other Social Media Channels</li></li></ul><li>…….Why?<br /><ul><li>The largest social network dedicated to business and networking.
  31. 31. Great cost effective way to introduce your business and services, acquire new customers, make new business contacts, and connect with past customers and business associates. </li></li></ul><li>LinkedIn – Company<br />Company Profile - Products and Services – Descriptions - images -YouTube videos- Offers<br />Company Address- Twitter Integration-Blog Integration-Solicit Followers-Target Audiences-Link to Websites-Encourage co-workers and associates to link to profiles to company<br />
  32. 32. <ul><li>Create a great personal profile
  33. 33. Aggressively reach out to build your network through past and present business associates, and clients.
  34. 34. Personalize messages in request
  35. 35. Request recommendations
  36. 36. Join Relevant Groups
  37. 37. Link Twitter & Blog
  38. 38. A personal Portfolio of your work and experience</li></li></ul><li>LinkedIn Optimization<br />Applications-Portfolio Display-Slideshare-Polls-Events<br />
  39. 39. Robust Description – Contact Information– Photos – Videos – Build a fan Base<br />Employees – Associates – Clients – Related Groups - Engage in Conversation<br />Customer Service – Answer Questions – Regular Updates – Monitor and respond to all inquiries – Consider targeted paid ad campaigns – Link your page to Facebook Places – LIKE BUTTON!!!<br />
  40. 40. <ul><li>Optimize Twitter Page
  41. 41. Build followers
  42. 42. Integrate Twitter as a method for short and immediate messages
  43. 43. Customer Service
  44. 44. Announcements
  45. 45. Press Releases
  46. 46. Promotions
  47. 47. Reputation Management
  48. 48. Industry News and Trends</li></li></ul><li>YouTube is the largest community boasting over 60 billion videos watched each month<br />Build a company YouTube channel<br />Will Integrate with your other Social Media<br />Optimize descriptions and link back to website or blog<br />
  49. 49. Google Places<br />Secure listing on Google Places<br />Verification is required<br />Optimize Google places descriptions<br />Add images and videos<br />Promotional Messaging<br />Encourage clients & associates to submit reviews<br />
  50. 50. Connect your Social Media<br /><ul><li>Link your social media, as they all work together.
  51. 51. Leverage services i.eTweetdeck or HootSuite to automate and schedule messages across all your social channels
  52. 52. Integrate company social media on your website or blog.
  53. 53. Add your social media to your e-mail signature.</li></li></ul><li>Tracking and Analysis<br />Make sure you track and analyze all your efforts, establish goals.<br /><ul><li>Implement Google Analytics (Free) to monitor:</li></ul>-Traffic & Visitors to your website<br />-Where visitors are coming from<br /><ul><li>Establish Google Alerts for your company to monitor online media mentions or activity
  54. 54. Consider Social media monitoring services, i.e. SocialMention.com</li></li></ul><li>Resources<br />Social Media is ever evolving and changing, therefore it is important that you try and stay current.<br />Mashable.com (Trends)<br />Emarketer.com (Statistics)<br />Several good Social Media Groups on LinkedIn<br />
  55. 55. Summary<br /><ul><li>Embrace social media as a strategy for your business… Your competition is already doing it.
  56. 56. Lead By example within your organization
  57. 57. Allocate resources (Internal or Outsourced) to make sure you are monitoring and engaging in the conversation
  58. 58. Integrate everything “Cast a wider net”
  59. 59. Stay educated
  60. 60. Have FUN!</li>

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