The Sziget Festival is an annual open-air music festival held on Óbuda Island in Budapest, Hungary. It attracts hundreds of thousands of visitors each year from around the world. In addition to musical performances, it features other cultural programs like theater, dance, exhibitions, and sports. The festival promotes environmental sustainability and partners with local organizations to encourage recycling and responsible waste disposal. It has gained international recognition for its diverse music programming, unique island location in the heart of the city, and efforts to be an eco-friendly event that brings people together.

1. Sziget Festival Budapest

3. Part of the European Union since 2004

6. Unique location: in the heart of the city and of nature! a part of the severaltenthousandvisitors live in tents on the island.

7. Not just a a wide variety of musical styles: manysupporting programmes: literature, theatre, gays and lesbians, humanrights, green movements etc.

8. Budapest transformsduringthisweek, the number of « backpackers » ismultiplied.

10. Programs A large program is seattled year after year The most important bands of the moment will be there, including last year’s “group of the year” Muse, and Kasabian, the creators of the Album of the Year in 2009. the band that attracted the biggest main stage crowd ever will be back again and Iron Maiden, REM and the Sex Pistols have already attended the festival. Sziget will continue to present bands that are perhaps less well known

11. A completeevent Othercultural programmes are seattled down duringthiscreativperiod Naturally, Sziget Festival offersother cultural programmes. In the Theatre and Dance Tent (SzínházésTáncsátor) ballets, operas, motion-and dance theatreentertain the audience; numerous exhibitions, performances, an out-doormuseum, a puppettheatre and a cabaret canbeenjoyedatother locations. In the eveningsmovies are shownoutdoors. Sport events are alsolaunched.The sport events of Sziget Festival providevaried and active recreationfromdifferentextreme sports throughbeach volleyball to soccer.

12. Sziget Festival

14. Posters campaign on all the major cities in Europe during springtime

15. Promoted through the online radios

17. Partnership The best known European brand and the best known Hungarian brand have entered a partnership to develop and introduce mobile payment, machine-to-machine mobile communications and mobile administrative services. It was a logical step on Vodafone’s part as the company has always put great emphasis on supporting, as well as sports, festivals and concerts popular among young people. The Vodafone Sziget program will be launched on Virtual Sziget in several languages. At the same time a number of services aimed specifically at Vodafone customers will also be introduced, for example they can buy one day tickets on their mobiles, or even pay for certain products with their phone, first off coffee. Then, everything is done by the main sponsor to make the experience more convenient for festival goers.

18. SPONSORSHIP György Beck, CEO of Vodafone Hungary said: “We have a dual purpose with this partnership. On the one hand, we want to actively contribute to the continuing success of Hungary’s most distinctive product beside to Tokaji wines and PICK salami, the Sziget Festival. On the other hand, we believe that the several hundred thousand festival goers represent a community of early adopters that can help Vodafone test successfully secret services and products still under development.” Festival goers will find a host of new services at this year’s Sziget that will make their festival experience more comfortable, simpler, and potentially cheaper too !

19. Tickets policy A very good tickets policy is launch, notamment mis en place with the partner Vodafone. First of all the minute based mobile ticket system – which had already worked very successfully in the parking lot. The festival goer can activate and then deactivate the system using his mobile, paying only for time spent at the festival ; hence if someone only wants to watch their favourite band, he is only paying for that one concert. Festival visitors will not even have to worry about the clock ticking whilst queuing at the entrance, as the organisers are providing a fast-track gate for mobile ticket holders. Discounts introduced last year will remain in place this year : students can come to Sziget half price with group tickets, and late party goers can enter the festival half price after 11 p.m.

20. Tickets policy Different tickets rate following the case : Day ticket In advance and on the site: 45€ Sziget "Day 0" (9th of August) tickets in advance and on the site: 23€ Sziget "Day -1" (8th of August) tickets in advance and on the site: 23€ Camping ticket In advance until 30th of April: 170€ From 1st of May and on the site: 200€ Non-camping ticket: In advance until 30th of April: 140€ From 1st of May and on the site: 170€ Caravan camping ticket for vehicles In advance until 30th of April: 110€ From 1st of May and on the site: 130€ VIP Camping Tickets In in advance and on the spot: 90€ “Movin in” Tickets On the spot (for 6th and 7th August): 10€ Sziget tickets are available all over Europe!!

21. A citizenevent The Festival’sorganizers have been maintaining a very good relationshipwith the different ”green” organizations for years. Today, ZöldUdvar (Green Courtyard) has become a littletownwithin the Festival, wheredifferentenviromentalist groups, over100 civil organizationscanintroducethemselves and provide services. Besides the national green organizations, the international Green Peace has been presentat the Festival for years. The mutual efforts of the organizers and the environmentalistleaguesprovethatSziget Festival fulfills a pioneer and keyrole, a leadingrole in sustainableenvironment.

22. Environment This one week program isthe perfectoccassion to implant to people’sminds, 400000 visitorsat least, , the enviroment-consciousway of thinking. A projectcalled "CleanerSziget – Festival in an environment-consciousiscreated. Withthis initiative a processstarted the selective collection, transporting recycling of wastematerialsaccumulatingduring the time of the festival. Sponsors have realised the importance of the selectivetreatment of wastematerials. There has been an action plan for yearsnow, whichishighlysuccessful and aimsatinspiringvisitors to collect the throw-away plastic cups.

23. Conclusion for differentreasonsSziget Festival has gained international recognition over the years - It is One of the mostconsiderablemuticultural festivals in the heart of Europe - the international programs welcomefamous bands - itis a completeartisticevent (streettheater, sport…) - thereis an attractive communication associated to social media network - itis a real playground to enjoy new technologies - itisthought as a sustainable and ecologicalresponsibleevent - created to develop the awareness of the global citizenship