Message clarity & key differentiators

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For more website reviews visit http://conversionxl.com/category/website-reviews/ In this week's website review, Tommy takes a look at http://LanderApp.com to see what makes them different from major competitors Unbounce & Instapage. ----- Your product is so similar to 2 or 3 major competitors in the market that you wonder why people even chose you in the first place. Maybe it's because you're priced competitively. Maybe it's because you've got better testimonials & referrals from your existing customers. Maybe your UX is a better fit for your customers? Who knows? What you sure as hell don't have is a value proposition that effectively communicates how you're different right up front. This week, I review LanderApp.com, a SaaS company that allows you to "Create your own landing pages." When I look for key differentiators I'm looking for: A clear explanation of who the product is for How it is different from all the alternatives out there A real reason why I should purchase from you vs everyone else

Marketing Business Technology

ConversionXL Reviews
Message Clarity & Key Differentiators

When We Talk About Message Clarity & Key
Differentiators
We’re asking
• What Do You Do & Who Is It For?
• How Is It Different From The Alternative?
• Why Should I Purchase From You?

First Impression:
Pretty design, nice
animations when I scroll,
very “modern” approach
to web design.

But…

Why should I
care about
this?

Who am I?
• Enterprise?
• Small Business?
• Solo?

Your pricing suggests you’re going after
the lower end of the market.
But aside from price, what makes you a
better fit?

What makes you different from
Unbounce or Instapage?

Unbounce is for Marketers

With Companies That Have
I.T Departments

Though Instapage’s copy
could also be clearer, the
product is for people who
look like this guy

And Works In An Office Like This…

Who Are You For?

What reason have you
given me to try for free?

This is a great start, but
it’s already a page deep.

Final Question:
Why Should I Purchase
From You?
• Are You Made Primarily For Solo Business Owners?
• Do You Have Better Training?
• What Makes You Different?
Hint: Ask Your Customers!

Really Like What
GrooveHQ.com is doing
here.

GrooveHQ.com did this recently & doubled their conversions as a result

Recommended Reading:
• It’s a Customer Development Problem
• How We Grew Conversions 100% by Rethinking
Our Design Strategy
• How To Identify Your Target Audience & Sell More

Previous Video
eCommerce Product Page Reviews
Actionable From Industry Experts
Interviews With Smart People
Click To WatchClick Here To Play Video

Thank you
For 13 Ways To Increase Your Conversions Right Now
visit
http://ConversionXL.com

For weekly reviews and interviews with
Industry Experts
Don’t Forget To

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Labour Day Celebrating Workers and Their Contributions.pptx

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Message clarity & key differentiators

1. ConversionXL Reviews Message Clarity & Key Differentiators

2. When We Talk About Message Clarity & Key Differentiators We’re asking • What Do You Do & Who Is It For? • How Is It Different From The Alternative? • Why Should I Purchase From You?

3.

4. First Impression: Pretty design, nice animations when I scroll, very “modern” approach to web design.

6. Why should I care about this?

7. Who am I? • Enterprise? • Small Business? • Solo?

8. Your pricing suggests you’re going after the lower end of the market. But aside from price, what makes you a better fit?

9. What makes you different from Unbounce or Instapage?

10. Unbounce is for Marketers

11. With Companies That Have I.T Departments

12. Though Instapage’s copy could also be clearer, the product is for people who look like this guy

13. And Works In An Office Like This…

14. Who Are You For?

15. What reason have you given me to try for free?

16. This is a great start, but it’s already a page deep.

17. Final Question: Why Should I Purchase From You? • Are You Made Primarily For Solo Business Owners? • Do You Have Better Training? • What Makes You Different? Hint: Ask Your Customers!

18. Really Like What GrooveHQ.com is doing here.

19. GrooveHQ.com did this recently & doubled their conversions as a result

20. Recommended Reading: • It’s a Customer Development Problem • How We Grew Conversions 100% by Rethinking Our Design Strategy • How To Identify Your Target Audience & Sell More

21. Previous Video eCommerce Product Page Reviews Actionable From Industry Experts Interviews With Smart People Click To WatchClick Here To Play Video

22. Thank you For 13 Ways To Increase Your Conversions Right Now visit http://ConversionXL.com

23. For weekly reviews and interviews with Industry Experts Don’t Forget To