More Related Content Similar to Developing the Connected Leader (20) Developing the Connected Leader1. Developing the Connected Leader
A competitive differentiator in today‟s digital economy
Federated Press’ 4th Managing the Training Function (Feb 2nd 2010) Paul Bleier
2. About me
MSc Training and Development from University of Wisconsin Stout
Joined Hay Group‟s Leadership and Talent practice in 2006
Support a team of senior consultants and instructional designers across
multiple practices and industries
Research interests - Virtual stakeholder collaboration and social media
adoption in business
Key contributor on a social media task force led by our Global Head of PR
Sit on the Exec Committee of Reena Foundation‟s New Leadership division
Enjoy travelling and skiing
© 2010 Hay Group. All Rights Reserved 2
3. About Hay Group
Hay Group is a global management consulting firm that works with leaders to
transform strategy into reality. We develop talent, organize people to be more
effective and motivate them to perform at their best. Our focus is on making
change happen and helping people and organizations realize their potential.
Over 2600 employees working in 85 offices in 47 countries.
Clients are from the private, public and not-for-profit sectors, across every
major industry.
Hay Group‟s service lines include:
Building Effective Organizations Performance Management
Leadership Transformation Talent Management
Capability Assessment Reward Strategies
Executive Rewards Job Evaluation
Reward Information Services Employee & Customer Surveys
© 2010 Hay Group. All Rights Reserved 3
4. A changing business landscape
Today‟s global digital economy poses new and unexpected challenges for
leaders and organizations
Exploding electronic marketplaces are shifting organizational mindsets across
all industries/sectors
Characteristics of these new marketplaces include:
Collapsing boundaries between firms, suppliers and competitors
New breed of consumer demanding immediate action and attention 24/7
Organizational demographics are shifting:
Baby boomers approaching retirement
Gen Y replacements
© 2010 Hay Group. All Rights Reserved 4
5. Generational shift in the workplace
Things They Train, Teach and
Values and Traits In the Workplace
Remember Engage?
- Stock market crash (‟29) - Hard work and thrift
- Abdication crisis (‟36) - Dedication and sacrifice
Veterans
- VJ Day (‟45) - Respect for authority
b. 1922-1944 - Korean War (‟51-53) - Directive Leadership
- Duty before pleasure
- Television - Optimism - Service oriented
- Rock Music - Security - Avoid conflict
Baby Boomers - Moon Landings - Health and Wellness - Sensitive to feedback
- JFK assassination - Personal growth - Opinionated/Judgmental
b. 1945-1964
- Cold War/Vietnam - “Involvement” - Rigid to alternative views
- Feminism - Techno-literacy - Flexible hours - Web technology
- Oil, Energy & Nuclear - Diversity & Informality - Informal workspaces - Self-directed learning
Generation X
- Personal Computers - Balance and Fun - Negotiated supervision - Validate work/life
b. 1965-1980 - AIDS - Self-reliance - Globalization balance
- Independence - Information economy - Answer questions
Generation Y
b. 1981-
© 2010 Hay Group. All Rights Reserved 5
6. Generation next
Things They
Remember
Internet
Laptops
Values & Mobile Phones
Traits 9/11
Optimism/Confidence
Civic Duty/Morality
Techno Savvy
Group Oriented
Heroic
Train, Teach
& Engage
Challenge them
Better Team Workers
Crave Inspiration
Want Heroes
Want ‘it’ Now!
Generation Y (b. 1981-)
© 2010 Hay Group. All Rights Reserved 6
7. Study: Media consumption (U.S.)
Kaiser Family Foundation (wwww.kff.org) reports daily media use among
children and teens up dramatically over last 5 years
~2000 kids (8-18 yrs old) participated and completed a self-administered
questionnaire
Findings:
7.5 hours a day consuming media outside of the classroom
9 hours a day if you factor in text messaging
10 hours a day if you factor in “multi-tasking” (i.e., surfing the net while
listening to music or watching tv)
~ 53 hours a week interacting with a digital device
© 2010 Hay Group. All Rights Reserved 7
8. How prepared is
your organization for
Gen Y’s arrival?
What are the
implications?
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9. My findings
Most organizations are becoming virtually extended
Cybercentrism was/is becoming the new management mindset
Traditional organizational effectiveness (OE) models are not
adapting
There was an opportunity for a more flexible and adaptive model
that would allow organizations to:
Design virtual spaces where conversations among stakeholders
can be developed and nurtured
Leverage existing on-line communication tools to solicit feedback
Map on-line communication tools with formal learning processes
© 2010 Hay Group. All Rights Reserved 9
10. Virtual Stakeholder Organizational
Effectiveness (VSOE)
VSOE
A conceptual model for organizational effectiveness where computer-
mediated communication (CMC) tools are used to gain active stakeholder
commitment and involvement towards achieving corporate mandates and
business critical objectives.
The main drivers behind VSOE include:
Listening and interacting with stakeholders in a controlled virtual
environment
Acting informally
Capturing real-time reactions
Networking and collaboration
Partnerships and alliances (internal and external)
© 2010 Hay Group. All Rights Reserved 10
11. VSOE framework
Top Teams
Virtual
Canvas
Stakeholder Populations
© 2010 Hay Group. All Rights Reserved 11
12. What does
Social Media
mean to you?
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13. Icebreaker: Social Media Audit
Raise your hand if …
You have a LinkedIn profile
You have 50+ LinkedIn connections
You have a Facebook account
You login to Facebook at least once per week
You have a Twitter account
You read tweets at lease once per week
You post a tweet at least once per week
Your company currently has a formal policy on employees use of social media in or related to
the workplace
© 2010 Hay Group. All Rights Reserved 13
14. Social Media
Social Learning
© 2010 Hay Group. All Rights Reserved 14
16. Exercise: Digital reach maps
1. Identify any on-line communication channel through which others
can connect with you.
Consider all email addresses, web pages, blogs, discussion
forums, social networking accounts and any other social media
channel where you have an established identity.
2. List all of these online identities and expressions on your handout.
3. Turn to your partner and take turns sharing your digital reach maps.
4. Consider the following questions:
What on-line communication channels have you not
considered?
Can these new channels provide value to your existing
business engagements?
© 2010 Hay Group. All Rights Reserved 16
17. Sample digital reach map of a Gen Y‟er
Email
(3)
Forums
(4) Blog
Facebook
Flickr
Me
Blip.fm Twitter
Youtube LinkedIn
MSN
© 2010 Hay Group. All Rights Reserved 17
18. Why it pays to be connected
Landmark study by Altimeter Group &
Wetpaint on the world’s most valuable
brands (July ’09)
Direct correlation between top financial
performance and deep social media
engagement
Socially engaged organizations are in fact
more financially successful
Organizations, both deeply and widely
engaged in social media, surpass their peers
in terms of both revenue and profit
performance by a significant difference
It pays to actively and continually participate
and invest in your networks
© 2010 Hay Group. All Rights Reserved 18
19. Organizational engagement profiles
Source: Altimeter Group/Wetpaint Study (July „09) – www.engagementdb.com
High Engagement
Selectives Mavens
Few Channels Many Channels
Wallflowers Butterflies
Low Engagement
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20. World most engaged brands
Source: Altimeter Group/Wetpaint Study (July „09) – www.engagementdb.com
© 2010 Hay Group. All Rights Reserved 20
21. Industry Engagement on Social Networks
Source: Charlene Li, Altimeter Group/Wetpaint Study (July/09) – www.engagementdb.com
© 2010 Hay Group. All Rights Reserved 21
22. Engagement correlates to financial performance
Source: Altimeter Group/Wetpaint Study (July „09) – www.engagementdb.com
© 2010 Hay Group. All Rights Reserved 22
23. How can my organization become a maven?
RSS Podcast/Vodcast
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24. About LinkedIn
Interconnected network of Find and be introduced to
experiences professional potential clients, services
representing 170 industries providers and subject
and 200 countries matter experts who come
recommended
Manage publically available Discover inside connections
information about you as a to help you land jobs and
professional close deals
Gain new insights from Be found for business
discussions with likeminded opportunities and find
professional in a private potential partners
group setting Create and collaborate on
projects, gather data, share
files and solve problems
© 2010 Hay Group. All Rights Reserved 24
25. The LinkedIn Profile
Promote yourself and your
accomplishments to a professional
network.
Creative canvas for you to paint a
picture of:
Who you are,
What experience you
possess,
What others have to say
about your past and present
performance
© 2010 Hay Group. All Rights Reserved 25
26. My organization on LinkedIn
Facts:
(Aug 10th 2009)
1535 individuals have HG
listed as their current
employer
Role Distribution:
35% = Consultant
http://www.linkedin.com/companies/hay-group
13% = Senior Consultant
6% = Director
Median Age = 31 years
52% of HG LinkedIn users
are female
© 2010 Hay Group. All Rights Reserved 26
27. How do I get my organization involved?
© 2010 Hay Group. All Rights Reserved 27
28. How I can help
Developing
connected Digital skills
leaders across coaching
the organization
Digital Skills
consulting
© 2010 Hay Group. All Rights Reserved 28
29. Conclusion
Success in today’s digital economy requires Connected
Leaders who:
Effectively manage their teams
within both physical and virtual
environments
Embrace unconventional
communication channels
Recognize the value add of
participating within informal
networks
Understand that continuous
customer/employee feedback is a
critical component for success
© 2010 Hay Group. All Rights Reserved 29