Your message matters

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Develop a meaningful and engaging message for you library For speaking engagements please contact PC Sweeney at https://pcsweeney.com/speaking-at-your-event/

Leadership & Management

Your Message
Matters
PC Sweeney
@pcsweeney
John Chrastka
@mrchrastka
Building voter support for libraries

About EveryLibrary
Building voter support for libraries

Nationwide Data
Building voter support for libraries

Your Library is a Cause
Building voter support for libraries

The Librarian as
Candidate
Building voter support for libraries

Data vs Stories
Building voter support for libraries

Surfacing
Building voter support for libraries

Theme vs. Message
Building voter support for libraries

Why is your message
important?
Building voter support for libraries

What is your message?
Building voter support for libraries

Local Matters
There is not one message that fits all campaigns
Building voter support for libraries

Polling
Building voter support for libraries

Stakeholder Groups
Building voter support for libraries

Power Mapping
Building voter support for libraries

Message Box
Building voter support for libraries
What we
say about
ourselves
What they
say about
us
What we
say about
them
What they
say about
themselves

27 – 9 - 3
Building voter support for libraries

Oppositional Messaging
Building voter support for libraries

A/B Testing
Building voter support for libraries

Segmented Lists
and Data
Building voter support for libraries

The “P” Word
Building voter support for libraries

Get Your Message Out
Building voter support for libraries

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As presented for APPLS / PaLA2016: Are you looking for new ways to engage and activate advocates for your library? Join EveryLibrary executive director John Chrastka for a discussion of innovative new techniques to energize, focus, and improve your library advocacy efforts. EveryLibrary supports library communities when they are on the ballot. He will share best practices from political campaigns that candidates use to reach – and activate – voters. Whether you are on the ballot or just looking to improve your fundraising, come and learn how librarians who see themselves as “the candidate” succeed.

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Presented at PaLA2016: When we talk about funding our strategic plan or building plan, voters and constituents want to hear about not only where their money is going but also who is spending their money. Join John Chrastka, EveryLibrary's founder and executive director, for a session on building your library message around you and your staff's visible role in the community, and how to anticipate and engage opposition - early - to your funding request. https://www.palibraries.org/page/2016ConfPrelimInfo

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Patrick “PC” Sweeney is the Political Director for Everylibrary.org (the first and only national organization dedicated to building voter support for libraries). The focus of this training is on training and advising libraries to build political power and influence to support library funding. Throughout the workshop we will answer the following questions; What is your library board doing to increase sustainable, local government funding for your library? What is your current messaging model? Are you providing stories or stats? Does your library have Super Supporters? Are you cultivating the right relationships? What influences politics? How are decisions made in your town? Who do you need to influence? What are your tactics for opposition?

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Relationships matter for all organizations but how do we make sure we are able to cultivate the kinds of relationships that matter most? Throughout this session we will demonstrate how networks of power influence the community around us and help librarians understand the power structure in their community, their own networks of power, and how to put those networks to work for their library. By the end of this session attendees should have a plan for identifying individuals and organizations of influence, using power mapping and messaging to engage them and give them a role in your library that makes an impact. This presentation was given at the Michigan Rural Library Conference. For more information about my workshops and trainings for librarians, please visit - pcsweeney.com/speaking

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Libraries that can most effectively communicate their value to the community are less likely to lose funding and are more likely to have the support of local politicians and voters. In this presentation, PC Sweeney will discuss some of the most effective strategies used by the most successful organizations and initiatives. We will learn how we can take advantage of these strategies to create and distribute our own messages. We will explore how to create audiences, how to use a message box, the benefits of a 27-9-3 messages, how to implement effective message models, and how we can create messages in the face of opposition. We will also touch on some of best and most advanced platforms and methods for distributing messaging to the public. This presentation was given at the Pennsylvania Trustees Meeting and the North Carolina Directors Workshop. For more information about my presentations and workshops, visit pcsweeney.com/speaking

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It shouldn’t come as a surprise that big data, strong email, and effective Facebook tactics are changing the ways that large and small organizations communicate with their communities. However, each tactic can’t exist independently and in order to effectively win an election, campaigns must take a holistic approach to digital strategy. So, do we go beyond a basic Facebook ad or email and build a more holistic strategy to create effective audiences, reach non-users, and solicit for more donations and volunteers? In this presentation, we will debut some of the overall digital theory, best big data practices, and most effective digital tactics that are used by major organization. We will also discuss many of the ways that even small and underfunded libraries can harness this power for themselves.

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We are each individually tasked with serving our communities but what happens when we come together and include each other and our community members? By utilizing patron driven acquisitions, user created programming, community centered strategic planning, and service models that include the public in planning, we can expand our programs and services in a way that is most meaningful to our communities. After all, who knows better about our patron's needs than the patrons themselves? For speaking engagements please contact PC Sweeney at http://pcsweeney.com/speaking-at-your-event/

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