Over a span of 30-something years, the CPU speed of a mainstream personal computer has grown by less than a factor of one thousand -- while the connectivity bandwidth that people expect (in workplace, home, and even in mobile activities) has grown 200 times that much. If we called them "(inter)personal connectors," we might be capturing more correctly the role of the "PC" and its descendants in our lives -- but in most organizations, we still treat IT more as a discipline of automation and calculation and archival than as a medium of connection and collaboration. Peter Coffee shares current research and a global perspective on what it means for the Salesforce community to take the lead in repurposing and reculturing the modern era's defining technology.
[2024]Digital Global Overview Report 2024 Meltwater.pdf
Game of Phones - Becoming the Architects of Connection (Midwest Dreamin' Closing Keynote 2016)
1. Game of Phones
Becoming the Architects of Connection
Peter Coffee
VP for Strategic Research
@petercoffee
2. In 2014, We Could Still Talk About “the Cloud”…
…but we’re not in India (or Ireland)
3. In 2015, I Could Tell You That The Real Point is Connection
…but that’s no longer news
4. In 2015, I Could Tell You That The Real Point is Connection
…but that’s no longer news – and cords are being cut
5. When Curves Cross, “The Right Thing” Changes
From IBM PC in 1981 to HP 6305 (most popular desktop) in 2015
• 4.77 MHz to 3.6 GHz: Compute speed has risen ~20% per year
• 64K to 4 GB: Memory has surged ~40% per year
• 160K to 500 GB: Mass storage tsunami ~50% per year
Desktop systems are burdened with too much state
• File system technology has not addressed new needs
• People can’t find stuff
• People keep redundant and inconsistent copies of stuff
• Governance falls short of rising demands
• People lose stuff
• People share stuff in unknown, unsafe, unauthorized ways
We didn’t build for where we wound up going
• 300 bps to 50 Mbps: Connectivity has grown by ~45% per year
10. This Is Why We’re Talking Less About Devices
Down ~60%
11. This Year, People Talk About Post-Sale Experience and Value
Revenue Goal: “20% by ’20”
“In this post-sale, on-demand, attention economy, digital
transformation is more than a technology shift, it’s about
transforming business models and how organizations and
brands engage.” – Ray Wang, July 2016
28. Don’t Fight for the Chance to Do the Old Things
• Conference Board CEO Challenge, 2016:
- Talent attraction and retention
- Leadership development
- Growth in emerging markets
- New competitive challenges
- Customer engagement
• Don’t wait for someone to write a job description
Start something
• The first follower is what makes a leader
29. The Prize For Winning: You Get to Live in the Future…
30. The Prize For Winning: You Get to Live in the Future…
32. Hacking the Future…Together
“It is my responsibility as a technician
not to simply criticize but to offer
suggestions”
– Lee Felsenstein, Military Editor
The Berkeley Barb (1968)
Quoted in Hackers (Steven Levy, 1984)
“To avert what we have termed future shock, the individual
must become infinitely more adaptable and capable than
ever before… It is no longer resources that limit decisions,
it is the decision that makes the resources” – Alvin Toffler (1971)
33. Thank you
Peter Coffee
VP for Strategic Research
pcoffee@salesforce.com
@petercoffee
in/petercoffee
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