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start anyw here ot good for
           ted Naviga tion is n
 what Face




            rsma r
     er boe ische
  petnning f
  he
Adaptive Path helps teams and organizations create products and
 services that deliver great experiences to improve people’s lives.

    consulting

     experience

 research                                                 events
     experience

   design                                                 4,000
                                                          participants
     experience

 strategy
                   r+d                                    20
                                                          countries



                  8
                                                          50
                  books

         hundreds
           of articles
                                                          c o n s u lta n c i e s

        thousands
           of readers
our clients ask for it
“wouldn’t it be cool if...”
    “we want to...”
  “we already have...”
“can you make it like...”
Faceted Navigation 101
facets
             =
attributes of content items
navigation
             =
     finding your way
in (an information) space
faceted navigation
              =
          selecting
attributes of content items
         in order to
       find your way
 in an information space
typical design
facet1
 value1.1(#)
 value1.2(#)
                  item     item     item
facet2
 subfacet2.1(#)      all content items
                  item      item     item
 subfacet2.2(#)           (or none)
                  item     item     item
typical design
facet2            value a.b (x)
 subfacet2.1(#)
 subfacet2.2(#)
                    item      item   item
                      all content items
                   item      item     item
                   whose attributes match
                           value a.b
                   item      item
typical design
facet2           value a.b(x) subfacet c.d(x)
 subfacet2.1
 value2.1.1(#)
 value2.1.2(#)     item     item      item
                     all content items
                  item      item
                  whose attributes match
                 value a.b and subfacet c.d
When to use
Faceted Navigatio
                  n
Good when:
all your content items have
      all the metadata
online magazines

     books          news
                             scientific
training & events             articles

software & tools    about
                    Kluwer
Good when:
your facets and values
 actually distinguish
    content items
Good when:
your users understand
the facets and values
When NOT to use
Faceted Navigation
Not good when:
your users may have
problems with the UI
   e.g. select/deselect facets,
     orthogonal hierarchies,
      controlled vocabulary
Not good when:
your users prefer search
      over browse
Not good when:
your content items have
   optional features
facets
optional
           features
 facets




optional
features
Not good when:
  you only have
a small collection
Not good when:
        your users are
in non-selection phases of the
      purchase process
Not good when:
    you want to
encourage serendipity
top 5



          recent



          soon

related
Known alternatives
search
directory listing
product tables,
comparison charts
product configurators,
  wizards, advisors
top 5/10/50 lists
fewer products
Adaptive Path’s
 Tips & Tricks
#1
  make sure that
  selected facets
   remove other,
non-relevant facets
#2
     at some point,
comparison charts may be a
     better solution
#3
for products that appear in
     many categories,
  add a “for general use”
        facet/value
#4
     the order of facets
determines how they will be
            used
#5
use faceted navigation
 in combination with
other navigation types
search & filter



                           top 5



                           recent



                           soon

related
#6
“view all designs”
   is not a filter
#7
     ask yourself:
       should we
use faceted navigation
 for all content types?
Summary
Good                 Not Good
      when:                 when:
- metadata             - problems with UI
 in place
                       - users prefer search
- facets distinguish
 content items         - optional features
- users understand     - small collection
 facets
                       - non-selection phases
                       - serendipity
Alternatives
- search
- directory listings
- product tables
- comparison charts
- configurators/wizards/advisors
- top 5/10/50 lists
- fewer products
Tips & Tricks
#1 selected facets     #4 think about order
remove non-relevant    of facets in interface
facets
#2 comparison charts   #5 combine facets
may be better          with other navigation
#3 consider a “for     #6 “view all” is not a
general use” facet     filter
                       #7 use facets only for
                       content where it
                       makes sense
Questions?
start anyw here ot good for
           ted Naviga tion is n
 what Face




            rsma r
     er boe ische
  petnning f
  he

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