Web Du Faceted Search V3 Alt

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Presentation that I delivered at WebDu 09 Conference.

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  • Hello everyone and thanks for having me. My name is … Pleased to be here today to discuss the topic of faceted search.
  • Web Du Faceted Search V3 Alt

    1. 1. Is Google really the best way to search? A case study on faceted search Elizabeth Pek May 2009
    2. 3. Fairfax Digital UX Team Ken Vijay Tessie Richard ?? Could this be you? Melissa (alumni) Liz
    3. 4. Content discovery = GOLD!
    4. 5. SMX Conference Mar09: Source: HitWise. Own 94% of Australian Market Share
    5. 6. What we’ll discuss… <ul><li>Faceted search & the Google interface </li></ul><ul><li>Search case study: our results </li></ul><ul><li>Are users ready for faceted search? </li></ul><ul><li>Key learnings: Top Tips </li></ul>
    6. 7. What’s faceted search?
    7. 8. This integrated searching and browsing experience lets users begin with a simple keyword search , but then offers useful next steps and insights into the content and its organization . Peter Morville
    8. 9. Common Search Behaviour Taken from: Peter Morville’s presentation at IA Summit 2008 http://www.slideshare.net/morville/search-patterns
    9. 10. Narrow = New search
    10. 13. Case study: Drive.com.au
    11. 14. Buyers, sellers, car enthusiasts Dealer & display advertising 1.3M UBs / 24 Million PIs
    12. 15. The old search…
    13. 16. The old search…
    14. 17. Project Goals by 10% by 5%
    15. 18. Design constraints Ad requirements Databases New Cars Used Cars Medium Rectangle Ad
    16. 19. Design challenges <ul><li>Faceted navigation </li></ul>
    17. 20. Design challenges Search suggest Starting point or
    18. 21. Drop-downs
    19. 22. Google-esque
    20. 23. Results for both
    21. 24. 80% 20% Drop-downs Google-esque
    22. 25. New car PIs Search results New car leads 60% 20% 6% 15% Used car PIs Search results Used car leads
    23. 26. Google-esque = 21% more PIs Drop downs Google-esque
    24. 27. Google-esque = 50% less leads Drop downs Google-esque
    25. 28. ute ,   wagon ,   vw ,   diesel , convertible ,   prado , wrx , xr6 , van , coupe , utes , 4wd , automatic , 4x4 , landrover ,   volkswagon , lpg , hatch , black,   sport
    26. 29. Search box not recognised!
    27. 30. Refine panel not obvious
    28. 31. Google-esque revised
    29. 32. Hybrid
    30. 33. 60% 20% Google-esque 20% Drop-downs Hybrid
    31. 34. Hybrid = 20% more PIs Drop downs Google-esque Hybrid
    32. 35. Hybrid = 4% more leads Drop downs Google-esque Hybrid
    33. 36. Are users ready for faceted search?
    34. 37. Expert searcher Novice searcher No category knowledge High category knowledge
    35. 38. <ul><li>I’ll have the BMW X5 </li></ul><ul><li>Don’t bother telling me about Mercedes </li></ul><ul><li>Get me those details pronto! </li></ul>Expert searcher Novice searcher No category knowledge High category knowledge
    36. 39. <ul><li>Wouldn’t have a clue dear – a small car? </li></ul><ul><li>What would you suggest? </li></ul><ul><li>Show me the possible options </li></ul>Expert searcher Novice searcher No category knowledge High category knowledge
    37. 40. How do I do this mummy? Expert searcher Novice searcher No category knowledge High category knowledge
    38. 41. Finally, they’ve got faceted search! Now I can get on with it! Expert searcher Novice searcher No category knowledge High category knowledge
    39. 42. Least ready Learns interface No category knowledge High category knowledge Novice searcher Expert searcher Learns category Most ready
    40. 43. Key learnings: Top Tips
    41. 44. 1. Use faceted search: people now expect it!
    42. 45. Google Search Options
    43. 46. Test, test & Re-test 2.
    44. 47. 3. Understand the impact one at a time
    45. 48. Analyse data to decide on: 4. <ul><li>Useful facets </li></ul><ul><li>Facet order </li></ul><ul><li>Facet behaviour </li></ul><ul><li>Panel location </li></ul><ul><li>Visual design </li></ul>
    46. 49. Keep it simple! 5.
    47. 50. Users are humans 6. <ul><li>Mental Models </li></ul><ul><li>Don’t like change! </li></ul>
    48. 51. Monitor and listen 7.
    49. 52. Iterate to perfect 8.
    50. 53. References & resources <ul><li>Lemieux S, Designing for Faceted Search Article from User Interface Engineering: http://www.uie.com/articles/faceted_search/ </li></ul><ul><li>Mayer M, More Search Options and other updates Google Blog: http://googleblog.blogspot.com/2009/05/more-search-options-and-other-updates.html </li></ul><ul><li>Morville P, Search Patterns Presentation at IA Summit 2008: http://www.slideshare.net/morville/search-patterns </li></ul><ul><li>Morville P, Faceted Navigation Collection of Patterns: http://www.flickr.com/photos/morville/collections/72157603789246885/ </li></ul><ul><li>Turbek S, Advancing Advanced Search Article on Boxes and Arrows: http://www.boxesandarrows.com/view/advancing-advanced </li></ul><ul><li>Ferrara J, Search Behavior Patterns Article on Boxes and Arrows: http://www.boxesandarrows.com/view/search-behavior </li></ul>
    51. 54. Elizabeth Pek email: [email_address] slides: http://www.slideshare.net/epek Thanks also to these contributors… ✪ James Fitzgerald: Senior Product Manager, Drive ✪ The UX Team & CSU <ul><li>Thank you! </li></ul>Photo Credits: http://www.flickr.com/photos/practicalowl/433659667/ http://www.flickr.com/photos/restlessglobetrotter/3351985546/ http://www.flickr.com/photos/nzdave/491410298/ http://www.flickr.com/photos/jek-a-go-go/3302981010/ http://www.flickr.com/photos/jjjohn/2387534678/sizes/o/ http://www.flickr.com/photos/chuckbiscuito/161971512/ http://www.flickr.com/photos/marzpiccys/2921326477/

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