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1. DATA 1. Purpose 10. Process 11. Validate 4. Design 3. Constr-aints 12. Storage 2. Require-ments 9. Entering - inputs - Manage Plan 5. Defiine 6. Specify 8. Record 7. Collect 1. Data Implement 2. Tools Keys Message Analysis Strategy 3. Skills INSIGHT Numbers 3. Target 2. Bench-mark 1. Trend Synthesis Comms ANALYSIS - outcomes - - process -- 4. Capacity Graphics Time Periods Comp-aritors Cover the angles Stake-holders 5. Question Time Periods Words 6. Inclinat-ion Lift Pitch Evidence Summary PRODUCTS - outputs -

2. Analytical Insight

3. DATA 1. Purpose 10. Process 11. Validate 4. Design 3. Constr-aints 12. Storage 2. Require-ments 9. Entering - inputs - Manage Plan 5. Defiine 6. Specify 8. Record 7. Collect 1. Data Implement 2. Tools Keys Message Analysis Strategy 3. Skills INSIGHT Numbers 3. Target 2. Bench-mark 1. Trend Synthesis Comms ANALYSIS - outcomes - - process -- 4. Capacity Graphics Time Periods Comp-aritors Cover the angles Stake-holders 5. Question Time Periods Words 6. Inclinat-ion Lift Pitch Evidence Summary PRODUCTS - outputs -

4. Analytical Insight