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Social Media 404 Oasis 2008
 

Social Media 404 Oasis 2008

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Social Media explained, and best practices framework for implementation. Given to Social Media 404 clients, 2008/9.

Social Media explained, and best practices framework for implementation. Given to Social Media 404 clients, 2008/9.

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    Social Media 404 Oasis 2008 Social Media 404 Oasis 2008 Presentation Transcript

    • 1 Social Media Overview for Business New Brunswick October, 2008
    • 2 Agenda Define social media Review OASIS framework Develop some scenarios
    • 3 Definition A social trend where people turn to each other to get things done, and not to a central institution.
    • 4 Home Ideas Blogs Videos Discussions Community IdeaStorm Direct2Dell StudioDell Forums Dell.com Support Register | Login | Help | Terms of Service | Who's Online SUPPORT FORUMS Login Looking for help with a technical question? Choose a forum below to get started. Screen Name Password Save My Login Forgot your screen name or password? Not registered ? Click here to sign up. Search the Forum Advanced User Search DISCUSSION FORUMS Forum Home Wanting to join the conversation? Choose a forum below to get started. Support Discussions Resources Newbies Welcome! To browse our FAQs, click here. To view or post a new message to our quot;First Time Usersquot; board, click here. Top Tags INSPIRON LAPTOP Memory monitor Not POWER PROBLEM screen AUdio BIOS boot card DELL DIMENSION DRIVE driver DRIVERS error Hard HELP IdeaStorm Vista VOSTRO Windows Wireless XP XPS (view all) Upgrade USB VIDEO Top Taggers MoneyGuyBK (3338) tr4 (2044) helmecj01 (1959) BigBrother (1389) SpeedStep (1179) (view all) View Tagging Leaderboards for Community
    • 5
    • 6
    • 7 OASIS A sound methodology for deigning, launching and managing social media projects.
    • 8 OASIS Objectives Audience Strategy Implementation Sustainment
    • 9 Objectives Research and development Marketing and sales Support and service
    • 10 Objectives “The goal is for you, the customer, to tell Dell what new products or services you’d like to see“
    • 11 Audience Who are you connecting to? What role will they play? Online behaviour is not real life 35-44 year old in US. Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
    • 12 Audience NA Watch Join Organize Criticize Create 10% 25% 16% 5 basic behaviours 6% 13% 30% 35-44 year old in US. Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
    • 13 Audience Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
    • 14 Audience Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
    • 15 Audience Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
    • 16 Strategy How will you engage your audience? How will they engage each other? How will this meet your goals?
    • 17 Strategy
    • 18 Implementation Technologies Technologies abound Link them to your objective Platforms Implementation
    • 19 Implementation (Image source: Robert Scoble & Darren Barefoot)
    • 20 Sustainment Plan for the end, or not Monitor, and measure What if it goes wrong? What if it goes right?
    • 21 Key Points Start with objectives Know your audience Measure, and monitor Get leadership on-side Look before you leap!
    • 22 Thank you