Social Media explained, and best practices framework for implementation. Given to Social Media 404 clients, 2008/9.

1. 1
Social Media Overview
for
Business New Brunswick
October, 2008

2. 2
Agenda
Define social media
Review OASIS framework
Develop some scenarios

3. 3
Definition
A social trend where people turn to each other to
get things done, and not to a central institution.

4. 4
Home Ideas Blogs Videos Discussions
Community IdeaStorm Direct2Dell StudioDell Forums Dell.com Support
Register | Login | Help | Terms of Service | Who's Online
SUPPORT FORUMS
Login
Looking for help with a technical question? Choose a forum below to get started.
Screen Name
Password
Save My Login
Forgot your screen name or password?
Not registered ? Click here to sign up.
Search the Forum
Advanced User Search
DISCUSSION FORUMS
Forum Home
Wanting to join the conversation? Choose a forum below to get started.
Support
Discussions
Resources
Newbies Welcome!
To browse our FAQs, click here.
To view or post a new message to our quot;First Time Usersquot; board, click here.
Top Tags
INSPIRON LAPTOP Memory monitor Not POWER PROBLEM screen
AUdio BIOS boot card DELL DIMENSION DRIVE driver DRIVERS error Hard HELP IdeaStorm
Vista VOSTRO Windows Wireless XP XPS (view all)
Upgrade USB VIDEO
Top Taggers
MoneyGuyBK (3338)
tr4 (2044)
helmecj01 (1959)
BigBrother (1389)
SpeedStep (1179)
(view all)
View Tagging Leaderboards for Community

5. 5

6. 6

7. 7
OASIS
A sound methodology for deigning, launching and
managing social media projects.

8. 8
OASIS
Objectives
Audience
Strategy
Implementation
Sustainment

9. 9
Objectives
Research and development
Marketing and sales
Support and service

10. 10
Objectives
“The goal is for you, the customer, to tell Dell what new products or
services you’d like to see“

11. 11
Audience
Who are you connecting to?
What role will they play?
Online behaviour is not real life
35-44 year old in US.
Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.

12. 12
Audience
NA Watch Join Organize
Criticize Create
10%
25%
16%
5 basic behaviours
6%
13%
30%
35-44 year old in US.
Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.

13. 13
Audience
Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.

14. 14
Audience
Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.

15. 15
Audience
Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.

16. 16
Strategy
How will you engage your audience?
How will they engage each other?
How will this meet your goals?

17. 17
Strategy

18. 18
Implementation
Technologies
Technologies abound
Link them to your
objective Platforms Implementation

19. 19
Implementation
(Image source: Robert Scoble & Darren Barefoot)

20. 20
Sustainment
Plan for the end, or not
Monitor, and measure
What if it goes wrong?
What if it goes right?

21. 21
Key Points
Start with objectives
Know your audience
Measure, and monitor
Get leadership on-side
Look before you leap!

22. 22
Thank you