1




 Social Media Overview
          for
Business New Brunswick
                         October, 2008
2




Agenda


 Define social media
 Review OASIS framework
 Develop some scenarios
3




Definition



 A social trend where people turn to each other to
 get things done, and not to a central institution.
4
                           Home                  Ideas                Blogs                 Videos              Discussi...
5
6
7




OASIS



A sound methodology for deigning, launching and
managing social media projects.
8




OASIS

 Objectives
 Audience
 Strategy
 Implementation
 Sustainment
9




Objectives


 Research and development
 Marketing and sales
 Support and service
10




 Objectives
“The goal is for you, the customer, to tell Dell what new products or
services you’d like to see“
11




Audience


 Who are you connecting to?
 What role will they play?
 Online behaviour is not real life



           ...
12




Audience
                                                                                           NA             ...
13




Audience




   Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Techn...
14




Audience




   Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Techn...
15




Audience




   Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Techn...
16




Strategy


 How will you engage your audience?
 How will they engage each other?
 How will this meet your goals?
17




Strategy
18




Implementation


                             Technologies
 Technologies abound
 Link them to your
 objective      ...
19




Implementation




 (Image source: Robert Scoble & Darren Barefoot)
20




Sustainment


 Plan for the end, or not
 Monitor, and measure
 What if it goes wrong?
 What if it goes right?
21




Key Points

 Start with objectives
 Know your audience
 Measure, and monitor
 Get leadership on-side
 Look before y...
22




Thank you
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Social Media 404 Oasis 2008

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Social Media explained, and best practices framework for implementation. Given to Social Media 404 clients, 2008/9.

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Social Media 404 Oasis 2008

  1. 1. 1 Social Media Overview for Business New Brunswick October, 2008
  2. 2. 2 Agenda Define social media Review OASIS framework Develop some scenarios
  3. 3. 3 Definition A social trend where people turn to each other to get things done, and not to a central institution.
  4. 4. 4 Home Ideas Blogs Videos Discussions Community IdeaStorm Direct2Dell StudioDell Forums Dell.com Support Register | Login | Help | Terms of Service | Who's Online SUPPORT FORUMS Login Looking for help with a technical question? Choose a forum below to get started. Screen Name Password Save My Login Forgot your screen name or password? Not registered ? Click here to sign up. Search the Forum Advanced User Search DISCUSSION FORUMS Forum Home Wanting to join the conversation? Choose a forum below to get started. Support Discussions Resources Newbies Welcome! To browse our FAQs, click here. To view or post a new message to our quot;First Time Usersquot; board, click here. Top Tags INSPIRON LAPTOP Memory monitor Not POWER PROBLEM screen AUdio BIOS boot card DELL DIMENSION DRIVE driver DRIVERS error Hard HELP IdeaStorm Vista VOSTRO Windows Wireless XP XPS (view all) Upgrade USB VIDEO Top Taggers MoneyGuyBK (3338) tr4 (2044) helmecj01 (1959) BigBrother (1389) SpeedStep (1179) (view all) View Tagging Leaderboards for Community
  5. 5. 5
  6. 6. 6
  7. 7. 7 OASIS A sound methodology for deigning, launching and managing social media projects.
  8. 8. 8 OASIS Objectives Audience Strategy Implementation Sustainment
  9. 9. 9 Objectives Research and development Marketing and sales Support and service
  10. 10. 10 Objectives “The goal is for you, the customer, to tell Dell what new products or services you’d like to see“
  11. 11. 11 Audience Who are you connecting to? What role will they play? Online behaviour is not real life 35-44 year old in US. Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
  12. 12. 12 Audience NA Watch Join Organize Criticize Create 10% 25% 16% 5 basic behaviours 6% 13% 30% 35-44 year old in US. Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
  13. 13. 13 Audience Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
  14. 14. 14 Audience Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
  15. 15. 15 Audience Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
  16. 16. 16 Strategy How will you engage your audience? How will they engage each other? How will this meet your goals?
  17. 17. 17 Strategy
  18. 18. 18 Implementation Technologies Technologies abound Link them to your objective Platforms Implementation
  19. 19. 19 Implementation (Image source: Robert Scoble & Darren Barefoot)
  20. 20. 20 Sustainment Plan for the end, or not Monitor, and measure What if it goes wrong? What if it goes right?
  21. 21. 21 Key Points Start with objectives Know your audience Measure, and monitor Get leadership on-side Look before you leap!
  22. 22. 22 Thank you

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