CLIENT: THE COLLECTIVE 360 EVENT: SNOWDOWN SIA - 2013 SIA CONVENTION CLOSING CONCERT FEATURING MACHINE GUN KELLY, BAUUER & JUS BLAZE WORK: MEDIA COORDINATOR ALL PRE-EVENT MEDIA COORDINATION, WRITING PRESS RELEASE, ON SITE MEDIA COORDINATION & FOLLOW UP.

1. !
FOR IMMEDIATE RELEASE
!
!
!
!
Media Contact: Paige Montgomery Media Coordinator !
SNOWDOWN SIA 2013 !
PMontgomery11@gmail.com | 303.908.9941!
!
MACHINE GUN KELLY SLATED TO CO-HEADLINE SNOWDOWN SIA W/ BAAUER
& JUST BLAZE
Join Neff Headwear, Pacifico, Pro Riders and Snow Sports Industry Sponsors at City Hall
Amphitheatre during Denver’s SIA Snow Show on Saturday, Feb 2nd
Denver, Colo – January 22, 2013– SNOWDOWN SIA producers announced today that Interscope
recording artist Machine Gun Kelly will join the list of performers at this year’s SNOWDOWN SIA concert
February 2nd at City Hall Amphitheater.
MGK will co-headline the annual event alongside Trap music producer Baauer (“Harlem Shake”) and hip
hop producer Just Blaze (Jay-Z, Kanye West, Kendrick Lamar). The high energy duo will be showcasing
their unique styles in the main amphitheatre at City Hall, bringing to SNOWDOWN SIA the flavor its
partygoers crave as they celebrate the annual SIA Snow Show’s return to Denver.
In addition to the on-stage entertainment, patrons of the event will be treated to thousands of dollars in
merchandise giveaways from industry sponsors between sets. So be sure to grab your free Neff beanie
from one of the snow bunny dancers. The 2013 event will also featuring bikini-clad Pacifico models
pouring complimentary beer in the VIP section with music provided by Red Bull’s Mobile DJ Unit in the
MXT Truck parked at the entrance. You can’t miss the party at 1144 Broadway!
SNOWDOWN SIA hosts over a thousand VIP guests from the outdoor/action sports industries who are in
town attending the annual Snow Show to exhibit their new product lines. However, SNOWDOWN SIA isn’t
only for industry personnel. The event caters to Denver’s music fans and scenesters wanting to hit the
SIA party circuit. *SNOWDOWN SIA is one of the only parties during the weekend that releases tickets to
the public.
SNOWDOWN SIA 2013
SNOWDOWN SIA 2013 is an 18-and-up nightlife event that takes place Saturday night during the SIA
Snow Show. The annual concert brings the best of the snow sports industry under one roof for a frosty
night of the freshest hip hop, trap, dubstep and Top 40 mashup sounds, live art and special guests. In
addition to Baauer, Just Blaze & MGK, the 2013 lineup includes underground hip hop and bass producer
M!NT, Raw Russ of Elm and Oak and local DJs on the Got Bass Stage. DJ Largechild will take over the
ones and twos in the VIP area with host Cavem Moetavation.
SNOWDOWN caters to the talent, brands and industry leaders attending SIA, while creating an
opportunity for the greater Denver community to become part of the SIA experience. A portion of
SNOWDOWN’s proceeds will benefit "Protect Our Winters" thanks to TheRidersProject.com.

2. Official SNOWDOWN SIA Event Information
Location: City Hall Amphitheatre
When: Saturday, February 2nd, 2013
Time: 8pm – 2am
Official Website and Ticketing: http://snowdownsia.com About Headliners on Tour:
• BAAUER | JUST BLAZE http://m.pitchfork.com/news/48909-just-blaze-and- baauer-working-andtouring-together/
• MGK http://www.interscope.com/#!/mgk/socialnews
Social Media
SNOWDOWN on Facebook // http://on.fb.me/SNOWDOWN SNOWDOWN on Twitter // www.twitter.com/
snowdownSIA SNOWDOWN Hashtag on Twitter and Instagram // #snowdownSIA
SPONSORS
neff
Pacifico
Tall Tee
Red Bull
Transworld Snowboarding Party Guru Productions FRANK 151
About SNOWDOWN
GotBass Music Company Brand Souls In Action Protect Our Winters Synergy303 Department of Energy
SNOWDOWN is Colorado's largest kickoff banger during SIA, bringing headlining national and local
entertainment to Denver's City Hall on Saturday, February 2nd, 2013. Featuring national and local
entertainment across multiple stages, SNOWDOWN brings
the best of the snow sports industry under one roof for a frosty night of the freshest hip hop, dubstep,
electro and top 40 mashup sounds, live art and special guests.
SNOWDOWN is an annual event seeking sponsors for 2012 and is produced and marketed by Gavin
Beldt and Ben Martch of the Collective
360 (www.thecollective360.com) and Anya Strauss of AnyaGrind, Inc.
For ticketing and more information, visit http://snowdownsia.com.
About the SIA Snow Show
The SIA Snow Show is the largest snow sports industry tradeshow in the world, bringing close to 20,000
winter sports aficionados to Denver. The tradeshow, which is in its
42nd year, saw record attendance after moving it’s location from Las Vegas to Colorado four years ago.
Denver’s SIA Snow Show celebrates the snow sports industry and features the hottest snow sports
trends, innovations, educational seminars, product presentations, personalities, events, concerts,
networking and parties.
For more information, visit http://siasnowshow.snowsports.org/
!

3. SUCCESSFUL PLACEMENTS
!
!
!
!

4. !
!
!
!
!
!