December 23, 2012
CLIENT - DJ WILLIAMS | DYME LYFE
Five Hype | PR & Marketing
DENVER BRONCOS' DJ WILLIAMS RELEASES DYME LIFE CLOTHING LINE
BRONCOS END OF REGULAR SEASON PARTY
DEC. 30 AT JET HOTEL
Denver Broncos D.J. Williams’ clothing line—DYME LYFE
Players from the Denver Broncos
Hosted by Five Hype
Join us for the first look at DJ Williams’ DYME LYFE clothing line. The first 200 people to arrive
at the Jet Hotel ((1612 Wazee) will receive a complimentary DYME LYFE shirt. Also in attendance will be some
of your favorite AFC West Champions.
A way of living. You being you. Never press for acceptance. Bond and build relationships.
Enjoy the finer things in life. Pay it forward. True and authentic inspiration. www.DYMELYFE.com
Sunday, December 30, 2012
10PM – 2AM | Limited press availability from 9PM-10PM
The Jet Hotel
1612 Wazee Street | Denver, Co 80202
Interview Opportunities: D.J. Williams and s elect Denver Broncos players. Please reply to this email to
coordinate all interviews.
Photo Opportunities: Local celebrities wearing the DYME LYFE clothing line | Denver Broncos players
First look at the new DYME LYFE clothing line
**All photographers must be approved by Five Hype. Please contact Paige Montgomery at
ALL MEDIA ARE INVITED TO BE A GUEST AT THIS EVENT. PLEASE RSVP WITH YOUR NAME AND WE
WILL GLADLY ADD YOU AND A GUEST TO OUR VIP LIST.
December 23, 2012
‘Dyme Lyfe’ Party Draws Numerous Broncos
December 23, 2013 - Chris Bianchi
DENVER – The Denver Broncos spent their Sunday afternoon
beating the tar out of the Kansas City Chiefs 38-3 to lock up the top
seed in the AFC and home field advantage throughout the playoffs.
On Sunday night, the Broncos beat up the dance floor and
At least 23 Broncos players showed up to the new logo release party
on Sunday night for Broncos linebacker D.J. Williams’ ‘dyme lyfe’
clothing line, celebrating not only a bye week, but supporting a
teammate whose clothing line has taken off in the past year.
“I kind of was around when it started (in 2010), before he decided to
go this far with it,” Broncos cornerback Champ Bailey told Mile High
Sports at the party at Denver’s Jet Hotel on Sunday night. “(D.J.)’s a good friend of mine, and he wanted to go
this route with it and I supported him all the way because I know how passionate he is
Amongst the Broncos in attendance were
Bailey, Von Miller, Demaryius Thomas,
Knowshon Moreno and Wesley
Woodyard. The Broncos have increasingly
worn dyme lyfe apparel this season, often
a frequent staple in the locker room after
practices and games. The dyme lyfe
slogan is meant to represent positive
living and enjoying life to the fullest, a
theme that Williams believes has
garnered the attention of his teammates.
DYME LYFE LAUNCH
PARTY BRINGS OUT
BIGGEST NAMES IN
DENVER SPORTS &
“I think it originally caught on because it
had a catchy name, but once people found out the foundation and what it was really
about, that’s what motivated people to be a part of the ‘dyme lyfe,’” Williams told Mile
High Sports on Sunday.So wait, D.J., can you, in your own words, explain ‘dyme lyfe’,
“‘Dyme Lyfe’ is just enjoying life, treating yourself to the finer things and doing the
same for people that you’re close to,” Williams said. “And just pushing and putting
positive vibes towards others to be themselves and just enjoy life.”
A 13-3 record and the top seed in the AFC certainly has the Broncos doing just that.
And they showed their support for Williams and their aspiring playoff hopes on Sunday
December 23, 2012
DYME LYFE MEDIA SUCCESS!
Channel 2 (Denver)
Morning Show Feature!
Fox 31 Ron Zappolo !
Inside The Bears
D.J. WIlliams comes to Chicago to take over at middle linebacker for the Bears. But he also
comes to Chicago with his own clothing line.