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Successful PR for client DJ Williams & Dyme Lyfe

Successful placements after release of media advisory, interview coordination, event planning, and media outreach.

Published in: Marketing
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  1. 1. December 23, 2012 CLIENT - DJ WILLIAMS | DYME LYFE MEDIA CONTACT Paige Montgomery Five Hype | PR & Marketing 303.908.9941 MEDIA ADVISORY! DENVER BRONCOS' DJ WILLIAMS RELEASES DYME LIFE CLOTHING LINE BRONCOS END OF REGULAR SEASON PARTY DEC. 30 AT JET HOTEL Who: Denver Broncos D.J. Williams’ clothing line—DYME LYFE Players from the Denver Broncos Hosted by Five Hype What: Join us for the first look at DJ Williams’ DYME LYFE clothing line. The first 200 people to arrive at the Jet Hotel ((1612 Wazee) will receive a complimentary DYME LYFE shirt. Also in attendance will be some of your favorite AFC West Champions. DYME LYFE: A way of living. You being you. Never press for acceptance. Bond and build relationships. Enjoy the finer things in life. Pay it forward. True and authentic inspiration. When: Sunday, December 30, 2012 10PM – 2AM | Limited press availability from 9PM-10PM Where: The Jet Hotel 1612 Wazee Street | Denver, Co 80202 Interview Opportunities: D.J. Williams and s elect Denver Broncos players. Please reply to this email to coordinate all interviews. ! Photo Opportunities: Local celebrities wearing the DYME LYFE clothing line | Denver Broncos players First look at the new DYME LYFE clothing line **All photographers must be approved by Five Hype. Please contact Paige Montgomery at ALL MEDIA ARE INVITED TO BE A GUEST AT THIS EVENT. PLEASE RSVP WITH YOUR NAME AND WE WILL GLADLY ADD YOU AND A GUEST TO OUR VIP LIST. ! ! ! ! ! ! 1
  2. 2. December 23, 2012 SUCCESSFUL PLACEMENTS ! ‘Dyme Lyfe’ Party Draws Numerous Broncos December 23, 2013 - Chris Bianchi DENVER – The Denver Broncos spent their Sunday afternoon beating the tar out of the Kansas City Chiefs 38-3 to lock up the top seed in the AFC and home field advantage throughout the playoffs. On Sunday night, the Broncos beat up the dance floor and celebrated. At least 23 Broncos players showed up to the new logo release party on Sunday night for Broncos linebacker D.J. Williams’ ‘dyme lyfe’ clothing line, celebrating not only a bye week, but supporting a teammate whose clothing line has taken off in the past year. “I kind of was around when it started (in 2010), before he decided to go this far with it,” Broncos cornerback Champ Bailey told Mile High Sports at the party at Denver’s Jet Hotel on Sunday night. “(D.J.)’s a good friend of mine, and he wanted to go this route with it and I supported him all the way because I know how passionate he is about it.” Amongst the Broncos in attendance were Bailey, Von Miller, Demaryius Thomas, Knowshon Moreno and Wesley Woodyard. The Broncos have increasingly worn dyme lyfe apparel this season, often a frequent staple in the locker room after practices and games. The dyme lyfe slogan is meant to represent positive living and enjoying life to the fullest, a theme that Williams believes has garnered the attention of his teammates. DYME LYFE LAUNCH PARTY BRINGS OUT BIGGEST NAMES IN DENVER SPORTS & MEDIA. “I think it originally caught on because it had a catchy name, but once people found out the foundation and what it was really about, that’s what motivated people to be a part of the ‘dyme lyfe,’” Williams told Mile High Sports on Sunday.So wait, D.J., can you, in your own words, explain ‘dyme lyfe’, again? “‘Dyme Lyfe’ is just enjoying life, treating yourself to the finer things and doing the same for people that you’re close to,” Williams said. “And just pushing and putting positive vibes towards others to be themselves and just enjoy life.” A 13-3 record and the top seed in the AFC certainly has the Broncos doing just that. And they showed their support for Williams and their aspiring playoff hopes on Sunday night. 2
  3. 3. December 23, 2012 DYME LYFE MEDIA SUCCESS! Channel 2 (Denver) Morning Show Feature! ! ! ! ! ! ! Fox 31 Ron Zappolo ! Inside The Bears D.J. WIlliams comes to Chicago to take over at middle linebacker for the Bears. But he also comes to Chicago with his own clothing line. 3
  4. 4. December 23, 2012 ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! 4