About Social media business intelligence is the next-generation of social “listening” solutions, plus it’s the new generation’s research framework.
With social listening only, brands miss the chance to get multi-dimensional insight on a brand and its features, promotions, shoppers, consumers and influencers. On the other hand, social media business intelligence - or research in a broader sense - delivers deeper trend analysis, behavior tracking and overall understanding for the brand and its target audience.
I find my new expertise area fascinating, since it completely overlaps with my aspect about digital media: "Make digital work for business results". This is my ultimate goal for the br