A commuter glances at her smartphone to see when the next bus will actually arrive. A shopper receives a relevant coupon right at the point of sale. A patient checks in with his doctor in the weeks after surgery. A driver feeds a parking meter with the swipe of a phone. We're talking about the Mobile Revolution, of course, and these are just a few common examples of how it's transforming behavior and business.

1. Don't Be Late For the Mobile
Revolution
A commuter glances at her smartphone to see when the next bus will
actually arrive. A shopper receives a relevant coupon right at the point
of sale. A patient checks in with his doctor in the weeks after surgery. A
driver feeds a parking meter with the swipe of a phone.
We're talking about the Mobile Revolution, of course, and these are just
a few common examples of how it's transforming behavior and business.
Fake train tickets? That's yesterday's news. Now Amtrak conductors
carry devices to scan and verify tickets. Passengers download a mobile
app to buy tickets and join a mobile-managed loyalty program. Amtrak
now knows its passengers' itineraries and passenger loads in real time.
It has even gamified train travel, offering passengers digital "passport"
stamps for towns they visit and incenting them to explore new
destinations.

2. To better manage its truck fleets, Eaton uses embedded devices and
mobile apps that maximize real-time routing and save fuel while
reducing drivers' paperwork. And Eaton has released a mobile catalog
of nearly 140,000 electrical products for its customers and sales
personnel, driving efficiencies and new customer experiences.
The enterprise movement to mobile will continue to be iterative and
experimental, but no less substantial. Corporate mobile initiatives
usually have much shorter timeframes than conventional IT projects,
and they require new skill sets. Graphic designers, mobile engineers,
industry specialists, and legacy technology teams are scrambling to
understand each other as they work together. User and use-case-centric
collaboration, speed, and focus on usability are vital.
History will show that mobility instigated some of the most sweeping
changes in how we work, live, and play. Whether we're comparing
products or collaborating with far-flung remote workers, we
increasingly depend on the easiest, most efficient, and most pleasurable
mobile options we can find. Accordingly, every organization must craft
a mobile strategy that's better than their competitors'.

3. As you craft your organization's mobile strategy, consider these three
stages of complexity:
1. Commodity. Start with simple services for workers, such as email
and calendaring, as well as customer-facing mobile-enhanced websites.
2. Core. Evolve into putting a mobile veneer on existing functions.
View possible participants as an untethered user base rather than trying
to push the legacy world to mobile devices. Applications envisioned for a
world of desktop computers, where users point, click, and type must be
re-imagined for the mobile world of touch, swipe, and talk.
3. Innovation. Experiment with specialized mobile capacity that
makes your company stand out in its existing markets or drives entry
into new markets. In other words, move beyond doing the same things
differently to doing different things.

4. Consider these three factors in forging your mobile strategy
1. Ubiquity. Mobile devices are everywhere. Re-imagine how your
company can empower customers, employees, and partners where
business actually occurs. Amtrak's conductors now have access to real-
time data and customer histories--standing in the aisles of trains moving
at a hundred miles an hour.
2. Immediacy. Mobile deconstructs the concept of "office hours" by
erasing physical limitations to where and when business can be
conducted. Leading-edge companies are moving to impulse computing.
Insurance companies empower agents to generate quotes at a client's
kitchen table. Retailers offer "social savings" to customers as they're
walking a competitor's aisles. Companies of all stripes give sales reps the
ability to access a customer's service history as they enter a meeting.
3. Context. From social hooks to location-based services, mobility is all
about context. It links the physical world with your enterprise technology
and information assets. Mobile can also be the Trojan horse for cloud,
analytics, and social networking initiatives.

5. So as you plan the first or next stage of your company's mobile usage,
learn from these four trends:
1. Elegant, easy-to-use design is now a must. We are past the
early, sometimes clunky, stage of mobility experience. People and
organizations have higher expectations and more choices, raising the bar
for design-led mobile execution.
2. Company-wide performance improvements are now
possible. Out of companies' early experiments in providing mobile
services have emerged more complex, value-chain innovation and
integration. These changes call for greater security, integration, and
cross-functional management.

6. 3. Deep integration of IT and mobile will continue to get more
complex and valuable to the core business. The exciting news for
some companies is that "mobile first" is becoming a reality. Your
company may have a native mobile platform of choice, with mobile-
enhanced Web, or it may adopt a hybrid approach. With the evolution of
cross-platform, multi-environment application suites, "develop once,
deploy many" approaches to mobile are worth exploring.
4. The C-suite must become involved in your company's mobile
journey. As mobility reaches critical mass, top management teams
must participate in crafting your company's mobile strategy. They must
understand their options. They must take the lead in navigating the
company through a convergence (or controlled collision) of mobile with
cloud, social, and analytics in order to improve the company's operating
and business models.

7. Top management must decide on the best times to shift enterprise
mobile capabilities from "good to have" to "must have." That's the
challenge and the opportunity. Experiment sooner rather than later.
We'd rather see our glass as always half full of opportunity--and we hope
you feel the same way.
The Orra Health team firmly believes that the proof of the usage of
mobile apps within healthcare will solely depend on the critical aspects
like security, interface related aspects like the design and efficiency
related aspects like the very functioning of the apps being churned out on
a daily basis.