3. 1.Main Idea
The main idea for our business is that we will be able to recycle book
covers. Not many people know how to do it , and not many people try.
Old cover are refurbished and designed to give your book a nicer touch.
4. Approach
Students always have a problem with
finding the right diary .So we will take
any old one and turn it into a cool new
one.All students are potential customers
and the price of designing your diary is
from 10 euros till 25 euros. Depending
on the customers demands.
6. 2.Target Audience
• Firstly we will start with students at our school.
• After some time we can move onto other schools and maybe even
people from out neighbourhood
8. 3.Location
• Our location is positioned in a garden house by me
• We recognised the benefits that we haven‘t to pay rent and a perfect
workplace
9. Sales
• First we will start a poll in school to give us a general overview about the
demand
• Depending on the results of the voting, we will decide to implement it
• (In the case of a positive result, we would like to develop our project by
use of advertising in local journeys)
11. Cost analysis
• Start-up costs: ca. 150€ to buy materials
• Variable cost: between 10-25€ depending on quality and proberties,
shoes will be sold with a profit of 15% (f.e. 15€ costs will result in
17,25€)
• Break-Even-Point: 15c+150=17,25 x = …
• Expected profits: (p-c)*x-150=p
p=profit
c=costs
13. Strengths
No competition between
other teams.
Weaknesses
Will be difficult to decorate
notebooks to the personality
of the people.
Opportunities
Is much more likely to sell the
product because it is for all
ages.
Threats
People who do the same to us
and
not knowing organize.
