Want to increase website conversions on the shortest time possible? It’s time to choose Heat mapping!! Heat maps are visual areas on your web page that displays you the most “hot” areas- where most of the visitors click on your website and the “cold” areas- where no one clicked or showed interest.

1. Understanding Heat Mapping
Want to increase website conversions on the shortest time possible? It’s time to choose
Heat mapping!! Heat maps are visual areas on your web page that displays you the most
“hot” areas- where most of the visitors click on your website and the “cold” areas- where
no one clicked or showed interest. Heat Mapping software like ClickTale, Crazy Egg and
Mouseflow gives you a lot of information on how visitor engages with your website. This
allows a business to quickly analyze and arrange what their visitors see first and rearrange
the content on that page accordingly.
Benefits of Using Heat Mapping Services-
1. For Viewing Actual Visitor Engagement
Would you like to know how visitors coming to your site engage with the different
elements?
Want to see why visitors are leaving your website?
Heat Mapping software like Crazy Egg, ClickTale, Mouseflow, Mockingfish and
Optimizely lets you keep a track of each and every mouse and click movement of visitors
on your site. Website heat maps include features like- “Click Heatmaps”, “Mouse Move
heatmaps” and “Scroll heatmaps” to track visitor’s behavior by-
Displaying the hot and cold areas where visitor moves its mouse more often and where
the visitor is less likely to go.
Detecting how far visitors scroll on your page, allowing you to move and rearrange
elements as per the results obtained.
Analyzing how many visitors are clicking on their site and where the highest and lowest
number of clicking is done, thereby helping in making informed and data driven
decisions.
2. For Maximizing Conversions
Somebody asked me one day how could they improve conversions on their site by heat
mapping. Well, my answer was that it starts by analyzing your customers and their
behavior while they visit your web store.

2. Tools like Crazy Egg and Click Tale are quite helpful to gain deeper level of data that can
actually help increase conversions. By tracking the hot and cold areas of your website
you can re design elements on your web pages as per the requirement of visitors. This in
turn leads to increased conversions. Here are a few ways that can improve the
performance of your website by using heatmaps-
By allowing you to identify problems using real data analytics
Help understand your customers in a better way
Help visitors keep engaged and lead them towards the information you want them to see
3. For Increasing Visitor Engagement
By tracking the flow of visitors- where they go, which path they take and which they
avoid, heat mapping gives you a very valuable insight into the behavior of your users.
Here are a few tips that can help you understand your visitors, in turn helping to increase
visitor engagement-
Try to place important content of your website “above the fold”
Identify the most highly visible areas on your site and try to place them properly
Highlight important elements in a unique way so that it stands out from the rest of your
page
Avoid putting uninteresting photos on the web page
Once you have implemented these changes, run the heatmap again and try recollecting
data to see whether the changes you have implemented gave expected results or not. Keep
implementing more changes and repeat the process until you get satisfactory results.