Ange Oct. 1, 2009

Agenda What / Why Search Monkey How does it work? Examples Developer Tool

What / Why Search Monkey

How does it work?

Examples

Developer Tool

What is SearchMonkey? Search Monkey is an open platform for using structured data to build more useful and relevant search results. Query “Ang Lee” in Y! search Before: After:

Search Monkey is an open platform for using structured data to build more useful and relevant search results.

Query “Ang Lee” in Y! search

Before:

After:

Why SearchMonkey? Y! Search User get more rich information and good user experiences Site Owner, Developer customized presentation and bring more traffic to their sites

Y! Search User

get more rich information and good user experiences

Site Owner, Developer

customized presentation and bring more traffic to their sites

How does it work? Site owners/publishers share structured data with Yahoo! Site owners & third-party developers build SearchMonkey apps Consumers customize their search experience with Enhanced Results or Infobars

Site owners/publishers share structured data with Yahoo!

Site owners & third-party developers build SearchMonkey apps

Consumers customize their search experience with Enhanced Results or Infobars

User Side (enable an application) Choose a specific monkey from Search Gallery. http:// tw.gallery.search.yahoo.com / Some apps are default for search.

Choose a specific monkey from Search Gallery. http:// tw.gallery.search.yahoo.com /

Some apps are default for search.

Search Gallery

User Side (view and enable) Login Select an application Preview the result Save the selected application Example: Wikipedia

Login

Select an application

Preview the result

Save the selected application

Example: Wikipedia

Query ‘ 哈利波特’ in Y! Search

Developer Side Go to Dev Tool http://developer.search.yahoo.com/ Presentation Layer Presentation Applications are small PHP apps that display enhanced search results using data services. Custom Data Services Data Services provide structured information to display in Yahoo! Search results. Data Feeds Data Feeds are XML feeds in SearchMonkey's native DataRSS format. Site owners can submit structured data to Yahoo! Search for inclusion in the Yahoo! Index.

Go to Dev Tool

http://developer.search.yahoo.com/

Presentation Layer

Presentation Applications are small PHP apps that display enhanced search results using data services.

Custom Data Services

Data Services provide structured information to display in Yahoo! Search results.

Data Feeds

Data Feeds are XML feeds in SearchMonkey's native DataRSS format. Site owners can submit structured data to Yahoo! Search for inclusion in the Yahoo! Index.

I want to build YouTube Monkey Youtube presentation in Y! web search result: http://tw.search.yahoo.com/search?p=%E5%BC%B5%E7%91%9E%E5%B8%8C+youtube

Youtube presentation in Y! web search result:

http://tw.search.yahoo.com/search?p=%E5%BC%B5%E7%91%9E%E5%B8%8C+youtube

YouTube Video Page

Custom Data Services Data Services provide structured information to display in Yahoo! Search results. You can create a custom data service by calling an API or by extracting structured data from web pages. You can create a new data service, start with a sample data service or import data service. Basic Info -> URLs -> Data Extraction -> Confirmation

Data Services provide structured information to display in Yahoo! Search results.

You can create a custom data service by calling an API or by extracting structured data from web pages.

You can create a new data service, start with a sample data service or import data service.

Basic Info -> URLs -> Data Extraction -> Confirmation

Step 1: Specify you custom name, type, description

Step 2: Specify your trigger and test URLs Specify a url pattern to match against search results and trigger your data service. Multiple wildcards are supported—you may begin and end your pattern with a wildcard, "*", which matches any string. Add test urls Auto find urls

Specify a url pattern to match against search results and trigger your data service.

Multiple wildcards are supported—you may begin and end your pattern with a wildcard, "*", which matches any string.

Add test urls

Auto find urls

Step 3: Define your page extraction rules Specify XSLT code for extracting information from the page and representing that information as DataRSS. XSLT is a language for transforming XML documents into other XML documents. XSLT makes use of the expression language defined by XPATH for selecting elements for processing. For assistance with writing XPATH expressions, try the XPather FireFox extension. https://addons.mozilla.org/en-US/firefox/addon/1192

Specify XSLT code for extracting information from the page and representing that information as DataRSS.

XSLT is a language for transforming XML documents into other XML documents.

XSLT makes use of the expression language defined by XPATH for selecting elements for processing.

For assistance with writing XPATH expressions, try the XPather FireFox extension.

https://addons.mozilla.org/en-US/firefox/addon/1192

Step 4: Confirmation

Create a New Application Presentation Applications are small PHP apps that display enhanced search results using data services. You can use an existing data service or create a custom service below. You can create a new application, start with a sample application or import application. Basic Info -> URLs -> Data Services -> Appearance -> Confirmation

Presentation Applications are small PHP apps that display enhanced search results using data services.

You can use an existing data service or create a custom service below.

You can create a new application, start with a sample application or import application.

Basic Info -> URLs -> Data Services -> Appearance -> Confirmation

Step 1: specify your application’s name, type and description

Presentation Templates (Enhanced Result) Enhanced Result Overwrites the search result itself — it can change the title, the summary, and more. They are limited to a specific set of presentation elements, arranged in a particular format . Title, Summary, Image, Link, Dict

Enhanced Result

Overwrites the search result itself — it can change the title, the summary, and more.

They are limited to a specific set of presentation elements, arranged in a particular format .

Title, Summary, Image, Link, Dict

Presentation Templates (Infobar) Infobar An expandable pane beneath a search result that provides additional information about the result. You can also use general HTML markup to create much more customized Infobars.

Infobar

An expandable pane beneath a search result that provides additional information about the result.

You can also use general HTML markup to create much more customized Infobars.

Step 2: Specify your trigger, test URLs

Step 3: select one or more data services

Step 4: Map your data services to presentation layer

Presentation Application PHP ['title'] ['summary'] ['image']['src'], ['image']['alt'], ['image']['title'], ['image']['allowResize'] ['links'][ n ]['text'], ['links'][ n ]['href'] ['dict'][ n ]['key'], ['dict'][ n ]['value'], ['infobar']['summary'], ['infobar']['blob']

['title']

['summary']

['image']['src'], ['image']['alt'], ['image']['title'], ['image']['allowResize']

['links'][ n ]['text'], ['links'][ n ]['href']

['dict'][ n ]['key'], ['dict'][ n ]['value'],

['infobar']['summary'], ['infobar']['blob']

Step 5: Confirmation

Publish Your Application Three basic version types Dev: private Sharable: useable by any logged-in user Gallery: a repository of high-quality applications You also can use the ‘export’ and ‘import’ functions to share your code with your colleagues.

Three basic version types

Dev: private

Sharable: useable by any logged-in user

Gallery: a repository of high-quality applications

You also can use the ‘export’ and ‘import’ functions to share your code with your colleagues.

After Publishing with Sharing (Ange YouTube) http://gallery.search.yahoo.com/application?smid=SW1.s

(Ange YouTube) http://gallery.search.yahoo.com/application?smid=SW1.s

Try it on SRP

Reference YDN http://developer.yahoo.com/searchmonkey/ Documentation http://developer.yahoo.com/searchmonkey/smguide/ Dev Tool http://developer.search.yahoo.com/wizard/index

YDN

http://developer.yahoo.com/searchmonkey/

Documentation

http://developer.yahoo.com/searchmonkey/smguide/

Dev Tool

http://developer.search.yahoo.com/wizard/index