可以讓你自行設計 想要的search result

1. Search Monkey
Ange
2009/10/17

2. What is SearchMonkey?
• Search Monkey is an open pla(orm for using structured data to
build more useful and relevant search results.
• Query “Ang Lee” in Y! search
• Before:
• ACer:

4. Why SearchMonkey?
• Y! Search User
‐ get more rich informaHon and good user experiences
• Site Owner, Developer
‐ customized presentaHon and bring more traffic to their sites

5. Turn on Search Monkey ApplicaHon
• Choose a specific monkey from Search Gallery.
hUp://tw.gallery.search.yahoo.com/
• Some apps are default for search.

6. Search Gallery

7. User Side (view and enable)
• Login
• Select an applicaHon
• Preview the result
• Save the selected
applicaHon
• Example: Wikipedia

8. Example: YouTube Monkey
• Youtube presentaHon in Y! web search result:
hUp://tw.search.yahoo.com/search?p=%E5%BC%B5%E7%91%9E%E5%B8%8C+youtube

9. Example: My YouTube Monkey

10. YouTube Video Page

11. Developer Side
• Go to Dev Tool
‐ hUp://developer.search.yahoo.com/
• PresentaHon Layer
‐ PresentaHon ApplicaHons are small PHP apps that display enhanced search
results using data services.
• Custom Data Services
‐ Data Services provide structured informaHon to display in Yahoo! Search
results.
• Data Feeds
‐ Data Feeds are XML feeds in SearchMonkey's naHve DataRSS format. Site
owners can submit structured data to Yahoo! Search for inclusion in the
Yahoo! Index.

12. Custom Data Services
• Data Services provide structured informaHon to display in Yahoo!
Search results.
• You can create a custom data service by calling an API or by
extracHng structured data from web pages.
• You can create a new data service, start with a sample data
service or import data service.
• Basic Info ‐> URLs ‐> Data ExtracHon ‐> ConfirmaHon

13. Step 1: Specify you custom name, type,
descripHon

14. Step 2: Specify your trigger and test URLs
• Specify a url paUern to match
against search results and
trigger your data service.
• MulHple wildcards are
supported—you may begin and
end your paUern with a
wildcard, "*", which matches
any string.
• Add test urls
• Auto find urls

15. Step 3: Define your page extracHon rules
• Specify XSLT code for extracHng informaHon from the page and
represenHng that informaHon as DataRSS.
‐ XSLT is a language for transforming XML documents into other XML
documents.
‐ XSLT makes use of the expression language defined by XPATH for selecHng
elements for processing.
• For assistance with wriHng XPATH expressions, try the XPather
FireFox extension.
‐ hUps://addons.mozilla.org/en‐US/firefox/addon/1192

17. Step 4: ConfirmaHon

18. Create a New ApplicaHon
• PresentaHon ApplicaHons are small PHP apps that display
enhanced search results using data services.
• You can use an exisHng data service or create a custom service
below.
• You can create a new applicaHon, start with a sample applicaHon
or import applicaHon.
• Basic Info ‐> URLs ‐> Data Services ‐> Appearance ‐> ConfirmaHon

19. Step 1: specify your applicaHon’s name, type
and descripHon

20. PresentaHon Templates (Enhanced Result)
• Enhanced Result
‐ Overwrites the search result itself — it can change the Htle,
the summary, and more.
‐ They are limited to a specific set of presenta:on elements,
arranged in a par:cular format.
‐ Title, Summary, Image, Link, Dict

21. PresentaHon Templates (Infobar)
• Infobar
‐ An expandable pane beneath a search result that provides
addiHonal informaHon about the result.
‐ You can also use general HTML markup to create much more
customized Infobars.

22. Step 2: Specify your trigger, test URLs

23. Step 3: select one or more data services

24. Step 4: Map your data services to presentaHon
layer

25. Step 5: ConfirmaHon

26. Publish Your ApplicaHon
• Three basic version types
‐ Dev: private
‐ Sharable: useable by any logged‐in user
‐ Gallery: a repository of high‐quality applicaHons
• You also can use the ‘export’ and ‘import’ funcHons to share your
code with your colleagues.

27. ACer Publishing with Sharing
(Ange YouTube) hUp://gallery.search.yahoo.com/applicaHon?smid=SW1.s

28. Reference
• YDN
‐ hUp://developer.yahoo.com/searchmonkey/
• DocumentaHon
‐ hUp://developer.yahoo.com/searchmonkey/smguide/
• Dev Tool
‐ hUp://developer.search.yahoo.com/wizard/index

29. How does it work?
• Site owners/publishers share structured data with Yahoo!
• Site owners & third‐party developers build SearchMonkey apps
• Consumers customize their search experience with Enhanced Results or
Infobars