1. • The mobile as a Platform
• Mobile business model
• The opportunity of Paradigm Shift
Jeehyun Kim
tweet @oojoo
http://oojoo.co.kr
oojoo@hanmail.net

2. HW Network
Service
&
Contents
SW

8. 2%
10%
32%
DATA charge
SMS
25%
Internet
Content profit
etc
31%

9. 200 5
191.5
4.5
152.5
150 3.75
3.5
111.8 2.75
100 2.5
2.1
73.8 1.65
1.3
45.9 50 1.25
27
2007 2007
2008 0 2008 0
2009 2009
2010 2010
2011 2011
2012 2012

10. 6000
5600
4500
3000
2450 2750
2250
2400
1275 1500
180 534 1050
20
2007 66
2008 225
2009
2010 0
2011
2012

12. Chance
New Paradigm is coming on us!

14. sleep
7
sleep
spare time commute
commute
1 2 eat
eat
work
2 outside duty
personal time
4 personal time
spare time
outside duty
2 work
7