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Plm and social media oleg shilovitsky small
- 1. PLM & SocialMedia Opportunity and Applicability Friday, September 17, 2010
- 2. New business card Friday,September 17, 2010
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- 4. Social Media 101 Friday,September 17, 2010
- 5. What is SocialMedia? social media is people having conversation online Friday, September 17, 2010
- 6. Social Media Tools • Blogs • Presentations • Micro-blogs • Podcasts • Business Network • Video Sharing • RSS Aggregators • Photo Sharing • Social Network • Wiki • Social Bookmarks • Comments Friday, September 17, 2010
- 7. Some known facts... • Facebook passes 500 Million users • Twitter 100 million users, • Twitter 55+ million messages daily • LinkedIn has 55 million users worldwide • Flickr contains 4Bn images • Wikipedia contains 14 million articles • .... Friday, September 17, 2010
- 8. Conclusion: If you are offline, you are not listening... Friday, September 17, 2010
- 9. So, How ItWorks? • It starts from the content • You distribute it online • Find people writing about the same topics • Find people shared the same interests Friday, September 17, 2010
- 10. An Example fromTechnia PLM Innovation Forum: community and word of mouth (WOM) few days ago... yesterday... Friday, September 17, 2010
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- 12. A story about... Daily PLM Think Tank Friday, September 17, 2010
- 13. PLM Think TankIdea • Open conversation online about PLM • Think Tank = Idea generator • Everybody can join think tank • Blog is a primary content • Attention is expensive, therefore: • Daily, short posts, 1-2 minutes to read • Links to relevant materials • Clear conclusion Friday, September 17, 2010
- 14. PLM Think Tank:Engage PLM Think Tank is a new way to speak about problems and solutions related to Product Lifecycle Management • Online Content • Share Content • Answer Comments In numbers: • 670 conversations • 4600 comments • 1300 tweet messages • 100s of LinkedIn Discussions • 100s of comments on related blogs Friday, September 17, 2010
- 15. What PLM CanLearn? Friday, September 17, 2010
- 16. “Social” Vendor 101 • Change your content to casual • Explain your product • Talk to people online • Make it on-going, don’t stop... Friday, September 17, 2010
- 17. “Social” Customer 101 • Share your experience online • Share your problem online • Find similar companies online • Find people writing about your problems Friday, September 17, 2010
- 18. PLM Takeaways We’ll not design an airplane in Facebook... However: • We can improve collaboration • We can learn from communities • We can create new services Friday, September 17, 2010
- 19. Can you measureit? Friday, September 17, 2010
- 20. How Vendors Can Measure? • Increased number of leads • More satisfied customers • Open feedback on products • A number of crisis situations solved Friday, September 17, 2010
- 21. How Customers Can Measure? • Find a solution to your problems • Find critical important information • Research what new software is about • Find people to collaborate Friday, September 17, 2010
- 22. What is myconclusion? Friday, September 17, 2010
- 23. What Is MyConclusion? • Social Media is NOT a silver bullet • Social media is a new way to communicate • You can engage in live conversation • You can build your online community • You can use it in your business Friday, September 17, 2010
- 24. One more thing... Friday,September 17, 2010
- 25. Your Next Steps: • Find Resources • Identify Yourself • Choose Tools • Connect To people • Got something to say? • Share Your Content Friday, September 17, 2010
- 26. Thank you! Please, talk to me. I’m available online. Oleg Shilovitsky http://beyondplm.com/ Friday, September 17, 2010