"Corporate Volunteering in Korea" Forum: Corporate Volunteering Around World Date: Dec. 12, 2012 The 22th IAVE World Volunteer Conference

1. Corporate Volunteering in Korea
Theresa Youngsoo OH
Executive Director
HandsOn Korea
Civic Engagement & Corporate Volunteering

2. C o n t e n t s
1 Origin of corporate volunteering in Korea
2 Statistic review
3 Inspiring practices
4 Corporate volunteering trend in Korea
5 Suggestions for sustainable development
2

3. Origin of Corporate Volunteering in Korea
Grow
Improve
Start
• Started in late 1980s • Late 1990s-mid 2000s • Since late 2000s
• Giver • Service provider • Business aligned contribution
Solution to reduce Strategic approach
anti-corporate atmosphere as a way of management
Giving by CEO Volunteering by employees
3
Theresa OH

4. Origin of Corporate Volunteering in Korea
• The best way to implement CSR : Corporate volunteering
Giving Initiatives for Volunteering
Common Good
4
Theresa OH

5. Statistic Review | Employee Volunteer Program
80
• 55.3% of companies have
60 57.2 58.2 55.3 employee volunteer groups
supported by companies
40
28.3
24.2 25.8
17.6 18.9 • How companies support EVP
20 14.4
- Financial support 46.0%
- Advantage for promotion 36.6%
0
EVP supported EVP organized No EVP - Vacation 19.9%
by company by employees - Paid time off 8.1%
2007(n=163) 2009(n=116) 2011(n=291)
Source: 2011 Corporate Philanthropy in Korea, The Beautiful Foundation 5
Theresa OH

6. Statistic Review | Volunteering Participation
40 36.4
33.8 45.0
30 %
23.3
19.8 19.0
20 16.7 21.4
15.5 15.5
13.0 13.2 13.2 %
10.1 8.8 11.2
10
9.3 8.68.8
7.0 6.06.0
0
0
20% less 20-30% 30-50% 50-80% 80-100% 100% n/a NVP(2011) CVP(2010)
2007(n=180) 2009(n=116) 2011(n=216) Average v.p
• Corporate volunteer participation was about 2 times of national level
• The bigger corporate size is, the more employees participate
Source: 2011 Corporate Philanthropy in Korea, The Beautiful Foundation
2011 Volunteering and Giving in Korea, Volunteering Culture Korea 6
Theresa OH

7. Statistic Review | Why You Volunteer
Non-volunteers Volunteers
36.4%34.9%
32.7%34.2% Encouraged by employer
29.5%28.0%
25.0% Invited by colleagues
22.3%
Social Obligation
12.1% 13.5%
Good use of spare time
Significant Experience
2008 2008
• Corporate policies are not binding to motivate employees volunteering.
Source: 2008 Volunteering and Giving in Korea, Volunteering Culture Korea 7
Theresa OH

8. Statistic Review | Volunteering Hours
40
32.9 31.9 33.3
26.4 25.9
25.6 25.0
19.4
20 17.2
16.2
10.9 11.2
6.0
4.3 5.6 3.4 1.9
0.8 0.8 1.4 0
0
less 5 hrs 5-10 hrs 10-20 hrs 30-50 hrs 50-100 hrs more 100 hrs n/a
2007(n=180) 2009(n=116) 2011(n=216)
• Average Volunteering hours per employee: 13.2 hours/year
• Less than 5 hours of volunteer activities has increased.
Source: 2011 Corporate Philanthropy in Korea, The Beautiful Foundation 8
Theresa OH

9. Statistic Review | Volunteering Areas
78.2
74.5
35.5 32.9
17.6 16.7 14.8 13.0
6.9
0.9
Welfare Community Education Environment Disaster NGO support Culture International Health Others
service service recovery relief
• Welfare services showed the highest 78.2%.
• Welfare services showed high in companies with CSR managers
• Community service showed high in companies without CSR managers
Source: 2011 Corporate Philanthropy in Korea, The Beautiful Foundation 9
Theresa OH

10. Inspiring Practices
• Corporate Volunteer Program Structure
• Dream Class, Job Mentoring(Samsung)
• H-Volunteer Designer (Hyundai Motors)
• POSCO Global
Volunteer Week • SK Telecom Employee
Volunteer Group
• Makeup your Life Counselor
Volunteers
10
Theresa OH

11. Samsung : Gift For You-Job Mentoring
Students Employee
applicant volunteer
Website
30,000 students applied, 5,800 employee
mentors participated in 2012 Source: blog.samsung.com 11
Theresa OH

12. Hyundai Motors : H-Volunteer Designer
The company supports employees to plan and implement
volunteering activities on their own
Payment
Planning by Apply Screening
for
employees (online) & Selection
Expenses
Implement-
Reporting Recognition
ation
• 77projects applied and 66 projects selected
• 453 employees planned volunteer projects
• Total 853 volunteers joined including employees and
stakeholders
Source: csr.hyundai.com 12
Theresa OH

13. Amorepacific : make up your Life
Make up your Life
counselor volunteers
Apply Get
Make Take
with Beauty
Invitation Photos
a story counseling
5,200 cancer patients participated in 50 hospitals in 2011,
and 500 beauty counselors joined volunteering.
Source: www.makeupyourlife.co.kr 13
Theresa OH

14. SK Pro bono service group
SK Pro bono service group
Recruiting Needs Pro bono
Orientation Matching Evaluation
participants Assessment service
• Launched in 2009
• Consulting focusing on
management &
administration of social
enterprises.
• 282 employees applied, and
180 employees did 119
cases of pro bono services
for 85 SE in 2011
• 2,368 hours (2011), 1,693
hours(2010), 176 hours
(2009)
Source: probonohub.org 14
Theresa OH

15. POSCO Family Global Volunteer Week
49,000 employees from 127 domestic companies and 54 overseas affiliates of POSCO joined
volunteering projects in the theme of “Save Our Planet and Neighborhood”.
• India - Medical camp for people in needs
• Thailand – Disaster recovery
• Vietnam – Habitat and renovation of orphanages
• Mexico – Middle school environment Improvement
• USA – Habitat and preservation of eco-botanical garden
Source: www.posco.co.kr
15
Theresa OH

16. Inspiring Practices | Trend of CVP in Korea
• Strategic approach to meet business goals
- Volunteer program development aligned with business area
- Partnership with NGO where company’s social interest(vision) meets
• Skill based volunteering
- Volunteering with one’s skills and talents such as interpretation, website development,
tutoring, management consulting, etc
• Collaboration
- Collaboration with other local companies to activate volunteer event
• Social Cohesion
- Volunteer activities for multicultural families
- Volunteer programs to close the gap between urban and rural areas
16
Theresa OH

17. Trend of CVP in Korea
• Participation of various stakeholders
– Created more volunteering opportunities
Top
for people in the communities
Manage-
ment
Employees
• More contribution for stronger
communities
Family of
employees – Invested human & material resources for
the communities
CVP Retirees – Contributed to improve volunteering
participation
Business
partners • Various types of volunteer programs
Customer Part time
– Showed good practices of Pro bono
employees
service, skill based volunteering, work
place volunteer activities, etc
– Made high cost programs possible in NGOs
17
Theresa OH

18. Trend of CVP in Korea
• Heavily concentrated on ‘human services’ rather than other issue areas
– Budget of corporate philanthropy is allocated only as “donation”
– Companies can get more tax redemption when they donate to human service organization
– Almost 80-85% of employee volunteer activities are in human service(welfare service) area
• Lack of professional CSR managers
– Lack of volunteering experience and working with NGOs
– Unstable employment: 2 years contract
– Shopping volunteer projects
• Gaps between large companies and small sized companies
– Typical approach of small & medium sized companies without clear goals
– Mainly in-kind donations
• Weak partnership building
– Limited awareness of governance.
– Running programs on their own after 1-2 year of NGO partnership
18
Theresa OH

19. Suggestions for Sustainable Development
Re-Imagining Education
suggestions
Measurement Partnership
19
Theresa OH

20. Theresa Youngsoo OH
therys@hanmail.net
www.facebook.com/ohtheresa