Please follow the link for tickets: https://www.eventbrite.co.uk/e/nudgestock-2-tickets-11101387549 …
Please follow the link for tickets: https://www.eventbrite.co.uk/e/nudgestock-2-tickets-11101387549
The morning explores where marketing, popular culture and evolutionary theory meet. Broadcaster and Professor Armand Leroi reveals what marketeers can learn from his Darwinian music engine, illustrating the power of consumer demand as a creative force. A panel debate will bring all four morning speakers together to discuss the latest research, unconventional perspectives and industry trends.
The afternoon is all about getting real. Complex theory and frameworks are a dime a dozen, so speakers will evaluate real-world case studies to show how you can create great behaviour changing interventions. Expect to be kept on your behavioural toes; members of the Magic Circle, a British Army Major General and an LBS Fellow all speak before Rory Sutherland wraps up proceedings on the Pier. The networking and celebrations that follow are not be be missed.