Please follow the link for tickets: https://www.eventbrite.co.uk/e/nudgestock-2-tickets-11101387549 The morning explores where marketing, popular culture and evolutionary theory meet. Broadcaster and Professor Armand Leroi reveals what marketeers can learn from his Darwinian music engine, illustrating the power of consumer demand as a creative force. A panel debate will bring all four morning speakers together to discuss the latest research, unconventional perspectives and industry trends. The afternoon is all about getting real. Complex theory and frameworks are a dime a dozen, so speakers will evaluate real-world case studies to show how you can create great behaviour changing interventions. Expect to be kept on your behavioural toes; members of the Magic Circle, a British Army Major General and an LBS Fellow all speak before Rory Sutherland wraps up proceedings on the Pier. The networking and celebrations that follow are not be be missed.

1. June 6th 2014
Jez Groom Founder and Chief Choice Architect at #ogilvychange
Paul Craven Financial investor of 27 years experience, member of
the Magic Circle and expert in behavioural economics
Ed Gardiner Head of the Behavioural Design Lab in partnership with
Warwick Business School
Rob Teszka Cognitive psychologist at Goldsmith’s University and a
member of the Magic Circle
The Magic of Behavioural DesignThe Magic of Behavioural Design
Kelly Peters CEO and Managing Partner at Beworks, the Toronto based
behavioural economics firm co-founded with Dan Ariely
Craig Sullivan Consultant and implacable proponent of optimisation,
usability, UX and split testing
Dr. Jules Goddard Fellow of London Business School and expert in applying
psychology to business management
Major-General
Andrew MacKay
Former British Army officer (commanding the 2nd Division
in Helmand Province) and author of Behavioural Conflict
Rory Sutherland PIER REVIEW: Vice-Chairman of Ogilvy UK, behavioural
impresario and founder of #ogilvychange
Get Real! Putting Theory into PracticeGet Real! Putting Theory into Practice
To join the festiva°
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The Astor Theatre
Stanhope Road, Deal, Kent
CT14 6AB
Prof. Armand Leroi Professor of Evolutionary Developmental
Biology at Imperial College London
Dr. George Cooper Expert in behavioural finance and author of Money,
Blood and Revolution and The Origin of Financial Crises
Dr. Dan Lockton Senior Associate at Helen Hamlyn Centre for Design,
Royal College of Art
David Bodanis Futurist, speaker and popular science author
Inspiring TheoryInspiring Theory
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