[To download this poster, visit: https://www.oeconsulting.com.sg/training-presentations] The Build-Measure-Learn process is a fundamental concept within the Lean Startup methodology, developed by Eric Ries. It represents an iterative and systematic approach to developing and growing a startup or innovative project. This process prioritizes rapid experimentation, data-driven decision-making, and continuous validation of hypotheses. It consists of three interconnected phases: Build, Measure, and Learn. Benefits: - Efficiency: The Build-Measure-Learn process encourages the creation of a Minimum Viable Product (MVP), which helps startups avoid building elaborate products or services that may not find a market fit. This efficiency conserves resources and minimizes waste. - Risk Mitigation: By releasing an MVP and gathering real-world data early in the development process, startups can identify and address issues, reducing the risk of investing significant time and resources into an unviable idea. - Customer-Centricity: This process places a strong emphasis on understanding customer needs and behaviors. By continuously collecting and analyzing data, startups can tailor their products or strategies to meet customer expectations more effectively. - Iterative Improvement: The iterative nature of Build-Measure-Learn allows for rapid adjustments and refinements based on feedback and insights. Startups can pivot (make significant changes) or persevere (build upon what works) with greater confidence. - Innovation: It fosters a culture of innovation and experimentation within the organization, as teams are encouraged to explore new ideas and adapt to changing market conditions.

1. © Operational Excellence Consulting. All rights reserved.
Build-Measure-Learn Process
The Build-Measure-Learn process is a fundamental concept within the Lean Startup
methodology, designed to help startups and entrepreneurs systematically validate
their hypotheses and make informed decisions.
The process is iterative and cyclical, with each cycle
representing a new iteration of the product
development process.
LEAN
STARTUP
FEEDBACK
LOOP
1
2
3
Build
Learn
Measure
The Build phase of Lean
Startup involves the creation
of a Minimum Viable Product
(MVP) that can be used to test
assumptions and gather
feedback from potential
customers.
The Measure phase of Lean
Startup involves measuring
and analyzing the data
gathered in the “Build” phase
to gain insights and make data-
driven decisions.
In the Learn phase of the Lean
Startup process, the focus is
on using data and feedback to
gain insights into the
effectiveness of the previous
two phases and to inform
future iterations.
“A person who never made
a mistake never tried
anything new.”
Albert Einstein

2. © Operational Excellence Consulting. All rights reserved.
Build-Measure-Learn Process
The Build-Measure-Learn process is a fundamental concept within the Lean Startup
methodology, designed to help startups and entrepreneurs systematically validate
their hypotheses and make informed decisions.
The process is iterative and cyclical, with each cycle
representing a new iteration of the product
development process.
LEAN
STARTUP
FEEDBACK
LOOP
1
2
3
Build
Learn
Measure
The Build phase of Lean
Startup involves the creation
of a Minimum Viable Product
(MVP) that can be used to test
assumptions and gather
feedback from potential
customers.
The Measure phase of Lean
Startup involves measuring
and analyzing the data
gathered in the “Build” phase
to gain insights and make data-
driven decisions.
In the Learn phase of the Lean
Startup process, the focus is
on using data and feedback to
gain insights into the
effectiveness of the previous
two phases and to inform
future iterations.
“A person who never made
a mistake never tried
anything new.”
Albert Einstein

3. © Operational Excellence Consulting. All rights reserved.
Phase BUILD MEASURE LEARN
Objective Create a Minimum Viable
Product (MVP).
Gather data and feedback from
MVP users.
Analyze data and make
informed decisions.
Key Activities 1. Define the core features of
the MVP.
2. Develop the MVP.
3. Test and refine the MVP.
4. Ensure the MVP is
deployable to a target
audience.
1. Release the MVP to a
selected user group.
2. Collect data on user
interactions and behavior.
3. Gather feedback through
surveys, interviews, or
analytics tools.
1. Review and analyze the data
collected from the MVP.
2. Assess whether the initial
hypotheses are validated or
invalidated.
3. Determine necessary
adjustments or pivots.
4. Develop an action plan
based on insights.
Key
Measurements
§ Completion of the MVP.
§ Functionality and usability of
the MVP.
§ Time and resources spent on
MVP development.
§ User engagement metrics
(e.g., time on site, click-
through rates).
§ Conversion rates (e.g., sign-
ups, purchases).
§ User feedback and
comments.
§ Identification of patterns or
trends in user data.
§ Validation or invalidation of
hypotheses.
§ Decision to pivot or
persevere.
§ Updated product roadmap or
strategy.
Build-Measure-Learn Process

4. © Operational Excellence Consulting. All rights reserved.
Phase BUILD MEASURE LEARN
Objective Create a Minimum Viable
Product (MVP).
Gather data and feedback from
MVP users.
Analyze data and make
informed decisions.
Key Activities 1. Define the core features of
the MVP.
2. Develop the MVP.
3. Test and refine the MVP.
4. Ensure the MVP is
deployable to a target
audience.
1. Release the MVP to a
selected user group.
2. Collect data on user
interactions and behavior.
3. Gather feedback through
surveys, interviews, or
analytics tools.
1. Review and analyze the data
collected from the MVP.
2. Assess whether the initial
hypotheses are validated or
invalidated.
3. Determine necessary
adjustments or pivots.
4. Develop an action plan
based on insights.
Key
Measurements
§ Completion of the MVP.
§ Functionality and usability of
the MVP.
§ Time and resources spent on
MVP development.
§ User engagement metrics
(e.g., time on site, click-
through rates).
§ Conversion rates (e.g., sign-
ups, purchases).
§ User feedback and
comments.
§ Identification of patterns or
trends in user data.
§ Validation or invalidation of
hypotheses.
§ Decision to pivot or
persevere.
§ Updated product roadmap or
strategy.
Build-Measure-Learn Process

5. © Operational Excellence Consulting. All rights reserved. 5
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