1. Expert Logo Designing Tips
For Fresher Designers

2. Keep It Flexible & Easy
It’s important to have a balanced combination of simple and quirky — you
want your logo to be interesting, but you don’t want someone to have to sit and
stare, analyzing the logo. A good example is FedEx's logo, a simple Logotype
with a twist. The image utilizes negative space to create an arrow which
connotes speed, precision and direction. Additionally, the company changes the
color of the “Ex” in order to classify the type of shipping. Amazon, too, uses
just its name, but also refers to its wide inventory with a small arrow pointing
from a to z. In the digital age, where logos will appear on multiple devices and
across social media, you must design something that transcends paper. It must
look great on different backgrounds, work for apps, icons, avatars and print,
and it must be flexible in size. Take Adidas, a brand that incorporates the same
motif of three parallel bars in all of its designs. The visual changes slightly
depending on where you see it, but it always contains similar components.

3. Use As Many Online Tools & Resources
There is a vast sea of information online for those who need some inspiration,
collaboration or assistance when designing a company logo.
There are many websites that have logo stores and are equipped with unique,
hand-vetted logos for those on a tighter budget looking for off-the-shelf ideas, If
you want to get an idea of the want the customers want nowadays you can take
part in the competitors hosted by various design websites, and get an opinion of
your work directly from the customers. There is a website known as 99designs
that helps clients make the tough decision between loads of logo submissions.
99designs customers can create a poll of their favorite submissions, and share a
link via social networks and email inviting people to vote.
For those who want to design on their own, sites
like Logomaker and LogoYes are logo design interfaces that are easy-to-use and
free — although, there is a fee to download higher quality versions for print.

4. Do Not Underestimate Custom Typography
“I know it! Nothing can match a gorgeous and drop-dead beautiful font, and
since there are thousands of them out there, I just have to spend time choosing
which one to use!”
The first part, yes. But the second part, NO.
When it comes to logo design, your typeface should be unique. A custom
hand-drawn typeface is way better than most gorgeous fonts anyway. If
nothing else, it keeps the design plagiarists at bay (because if it is not a custom
typeface, once your font is discovered, your logo will be ripped within
minutes). Thus, custom lettering should be the preferred way.
Plus, custom lettering is far more identifiable in a logo than a font that you
purchased and/or downloaded off the internet. Remember Coca-Cola,
anyone?

5. Thank You…
The Presentation Is Prepared By
Oasis Logo Design
Website: www.oasislogodesign.com
Email id : oasislogodesign@gmail.com
Contact us: +353 1 254 9647 | +1 314 514 4220

6. Thank You…
The Presentation Is Prepared By
Oasis Logo Design
Website: www.oasislogodesign.com
Email id : oasislogodesign@gmail.com
Contact us: +353 1 254 9647 | +1 314 514 4220