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partnership proposal:
 twestival for charity: water
                       or

   how your brand can make friends with the
digerati and help save the world at the same time
Text




twestival is
a series of events organized using twitter running in 100+ cities on the same
day to raise money for charity: water
                                                                         newyork.twestival.com
Text



charity: water is
a non profit organization bringing clean, safe drinking water to people in developing
nations. We give 100% of the money raised to direct project costs, funding
sustainable clean water solutions in areas of greatest need.
                                                                       newyork.twestival.com
Text


charity: water public service announcement
Jennifer Connelly walks to central park to get dirty water for her family as millions
of mothers in africa do every day. this PSA from charity: water was directed by
hotel rwanda's Terry George. all involved DONATED their time. its national
commercial debut was on american idol gives back on april 9.
                                                                          newyork.twestival.com
Text


why water?
right now 1.1 billion people on the planet don't have access to safe, clean drinking
water. that's one in six of us. unsafe water and lack of basic sanitation cause 80% of
all sickness and disease, and kill more people every year than all forms of violence,
including war.
                                                                          newyork.twestival.com
Text




the first twestival was
on thursday 25 september at doon bar, trafalgar square, london and was attended by
over 200 very early adopters. twestival was the most blogged and twittered word in
the world that day. 200 twitter folk can make a lot of noise.
                                                                      newyork.twestival.com
why get involved?
access to and association with a potentially global audience of key influencers

association with twitter community
                                     Text
heavy online pr support and social media activity

mainstream media coverage

do something you are proud of - it will make you feel good

                      but most importantly:
                                                                       newyork.twestival.com
Text




why get involved? this is why
                                       newyork.twestival.com
Text



the good you can do
for every $4000 dollars we can dig one well
$20 dollars can provide fresh water for one person for 20 years
so if everyone pays $20 to come to twestival, and raises $20, and tells 20 of their
friends...wouldn’t that be a lot of people who didn’t have to die?
                                                                                newyork.twestival.com
what: the details
when: 7.30pm february 12th

where: m2, chelsea 530 W. 28thText new york, ny 10001
                               St.,

why: to raise money for charity: water and to meet nice twitter
people and have a great time

who: about 500 twitterati - key new york influentials across media,
advertising, technology and beyond - plus VIP guests
                                                           newyork.twestival.com
previous: events




     Text




                   newyork.twestival.com
ready to get involved?

                   good.
                     Text
here are some sponsorship packages and ideas -
              but we’re flexible.

we are trying to help as many people as possible,
    so if you want to get involved - let’s talk.


                                                    newyork.twestival.com
sponsorship packages
                                                 $2000 gold sponsor
  $3000 headline sponsor                                                                           media sponsors
                                           • named as gold sponsor on                     •name as media sponsor on
• named as headline sponsor on               www.newyork.twestival.com
                                                                                          www.newyork.twestival.com
 www.newyork.twestival.com
                                           • announcement through twitter via             •announcement through
• announcement through twitter via          @nyctwestival
                                                                                          @nyctwestival
 @nyctwestival and globally through
 @twestival                                • inclusion on facebook group and              • inclusion on facebook group and
                                            facebook event pages
                                                                                          facebook event pages
• inclusion on facebook group and
 facebook event pages                      • 2 vip tickets to the event                   •   on site presence / signage
                                                              Text
• 6 vip tickets to the event               • on site presence / signage / projections /   •   step and repeat brand inclusion
                                            step and repeat brand inclusion
• name recognition in all media coverage
 (radio, tv, press, interweb etc)
                                                    liquor sponsors                                 goody bags +
• mentioned and thanked at event by                                                       • you can donate items for the goody
                                           •   access and association with the event
 charity:water founder scott harrison
                                                                                          bags or as merchandise we can sell for
                                                                                          non the night - seeding with early
                                           •   seeding to key influencers
• on site presence / signage /                                                            adopters
 projections /step and repeat brand
                                           •   plus on site presence and support
 inclusion
                                                                                          •   plus on site presence and support



plus our love, thanks and the chance to do something for good
                                                                                                                    newyork.twestival.com
drop us an email and let’s have a chat
                 Text
    tdaniels76@googlemail.com




                                         newyork.twestival.com

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NYC Twestival

  • 1. partnership proposal: twestival for charity: water or how your brand can make friends with the digerati and help save the world at the same time
  • 2. Text twestival is a series of events organized using twitter running in 100+ cities on the same day to raise money for charity: water newyork.twestival.com
  • 3. Text charity: water is a non profit organization bringing clean, safe drinking water to people in developing nations. We give 100% of the money raised to direct project costs, funding sustainable clean water solutions in areas of greatest need. newyork.twestival.com
  • 4. Text charity: water public service announcement Jennifer Connelly walks to central park to get dirty water for her family as millions of mothers in africa do every day. this PSA from charity: water was directed by hotel rwanda's Terry George. all involved DONATED their time. its national commercial debut was on american idol gives back on april 9. newyork.twestival.com
  • 5. Text why water? right now 1.1 billion people on the planet don't have access to safe, clean drinking water. that's one in six of us. unsafe water and lack of basic sanitation cause 80% of all sickness and disease, and kill more people every year than all forms of violence, including war. newyork.twestival.com
  • 6. Text the first twestival was on thursday 25 september at doon bar, trafalgar square, london and was attended by over 200 very early adopters. twestival was the most blogged and twittered word in the world that day. 200 twitter folk can make a lot of noise. newyork.twestival.com
  • 7. why get involved? access to and association with a potentially global audience of key influencers association with twitter community Text heavy online pr support and social media activity mainstream media coverage do something you are proud of - it will make you feel good but most importantly: newyork.twestival.com
  • 8. Text why get involved? this is why newyork.twestival.com
  • 9. Text the good you can do for every $4000 dollars we can dig one well $20 dollars can provide fresh water for one person for 20 years so if everyone pays $20 to come to twestival, and raises $20, and tells 20 of their friends...wouldn’t that be a lot of people who didn’t have to die? newyork.twestival.com
  • 10. what: the details when: 7.30pm february 12th where: m2, chelsea 530 W. 28thText new york, ny 10001 St., why: to raise money for charity: water and to meet nice twitter people and have a great time who: about 500 twitterati - key new york influentials across media, advertising, technology and beyond - plus VIP guests newyork.twestival.com
  • 11. previous: events Text newyork.twestival.com
  • 12. ready to get involved? good. Text here are some sponsorship packages and ideas - but we’re flexible. we are trying to help as many people as possible, so if you want to get involved - let’s talk. newyork.twestival.com
  • 13. sponsorship packages $2000 gold sponsor $3000 headline sponsor media sponsors • named as gold sponsor on •name as media sponsor on • named as headline sponsor on www.newyork.twestival.com www.newyork.twestival.com www.newyork.twestival.com • announcement through twitter via •announcement through • announcement through twitter via @nyctwestival @nyctwestival @nyctwestival and globally through @twestival • inclusion on facebook group and • inclusion on facebook group and facebook event pages facebook event pages • inclusion on facebook group and facebook event pages • 2 vip tickets to the event • on site presence / signage Text • 6 vip tickets to the event • on site presence / signage / projections / • step and repeat brand inclusion step and repeat brand inclusion • name recognition in all media coverage (radio, tv, press, interweb etc) liquor sponsors goody bags + • mentioned and thanked at event by • you can donate items for the goody • access and association with the event charity:water founder scott harrison bags or as merchandise we can sell for non the night - seeding with early • seeding to key influencers • on site presence / signage / adopters projections /step and repeat brand • plus on site presence and support inclusion • plus on site presence and support plus our love, thanks and the chance to do something for good newyork.twestival.com
  • 14. drop us an email and let’s have a chat Text tdaniels76@googlemail.com newyork.twestival.com

Editor's Notes