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IAF Europe Newsletter August 2009
IAF Europe Newsletter August 2009


The world is coming to Oxford in September
2009: a conference update
By Ben Richardson, Entendu Ltd.



       In the build up for this year’s IAF European
conference being held at Keble College, Oxford,
Sept. 18-20, 2009, we are on target to achieve
participant numbers of 160 or slightly more.
       With enquiries coming in from every
continent other than South America, we hope not
only to achieve our target, but also to have wide
representation from both Europe and the rest of
the world. This will add great value to the
learning and networking opportunities available to
delegates both through the formal programme and
the social activities over the weekend.
       Delegate registrations represent a wide
range of sectors, including; UN organisations, UK
Government agencies, police service organisations,
private and voluntary sector organisations as well
as many individuals. We will - almost literally -
have the whole system in the room.
       The table shows the present mix of
                                                        Country                                          #
international representation. This is changing from     Australia                                        2
day to day, and we are hoping soon to add               Austria                                          3
representatives from Ireland and from South             Belgium                                          1
                                                        Canada                                           2
Africa.
                                                        Denmark                                          1
                                                        Finland                                          2
Have you booked yet?                                    Germany                                          9
                                                        Italy                                            3
       Please remember, if you haven’t booked,
                                                        Malaysia                                         3
that onsite accommodation is included in the            Netherlands                                      5
conference fee, which makes this year’s prices          New Zealand                                      2
good value for money. So, don’t delay, book soon!       Poland                                           1
                                                        Serbia                                           2
                                                        South Korea                                      1
The Programme                                           Spain                                            1
      The latest version of the pre-conference and      Sweden                                           18
conference programmes has been published                Switzerland                                      2
                                                        Turkey                                           1
recently. As well as the detailed descriptions of all   United Kingdom                                   44
sessions, there is now a useful programme               United States                                    4
overview which will give you a much better idea                           Total Registrations 105 on 22nd July 2009
of how the various sessions fit together. We hope                          Breakdown of Registrations by Country

this method of presenting the programme will
allow you to plan your personal schedule for the           of developing your career or running your
conference much more effectively.                          own business to continue our own personal
      The programme is designed to address the             growth.
following key areas:                                    3. Research & Theory – providing you with the
1. Tools and Techniques – giving you an                    latest research in human behaviour, group
    opportunity to add to your personal tool box.          theory, organisational development and
2. Professional and Personal Growth – giving               learning.
    you a chance to focus on the practical aspects


                                                                                                                      2
IAF Europe Newsletter August 2009




Conference Website
       The conference website is being updated      Ben Richardson
constantly to reflect that latest developments in                      Ben formed the company that
all aspects of the conference. The website will                        is Entendu in March 2005 fol-
keep you informed of the programme and                                 lowing a career that spanned;
presenters, sponsors and exhibitions, and                              military service, the police and
                                                                       finally a secondment to the
networking events and social activities in and                         UK’s National School of Govern-
around the city of Oxford. You will find the IAF                       ment. Ben is a long established
Europe Conference website at www.iaf-europe-                           member of the IAF and is a
                                                    CPF. He previously helped to plan and manage the
conference.org                                      IAF Europe Conference in 2001 when it was held at
                                                    Sunningdale in the UK.
Home Groups                                         Ben is a:
       As many of the buildings and rooms of         • Member of the UK Institute of Directors
Keble College are reminiscent of the Harry           • Member of the American Society of Training &
Potter stories, we have chosen Home Group              Development
                                                     • Associate Member of the International Associa-
names to reinforce this theme. You could well be
                                                       tion of Chiefs of Police.
in the Hufflepuffs, Ravenclaws, Potters,
Grangers or Weasleys - to name but a few.           Ben will be managing the conference support
       Registered delegates will soon receive an    team, the logistics and all matters relating to the
email giving you more information about             venue and conference exhibition.
arrangements for the conference and assigning
you to one of this year’s Home Groups. You will
also be given details of your unique Home           Nicki Cadogan
Group page on FaceBook where we hope you                                Nicki is a State Registered
will start to engage with your fellow Home                              Podiatrist by profession and
Group members.                                                          is in private practice. She is a
       You could use this opportunity to get to                         Director of Entendu, and as a
know each other, before the conference begins,                          member of Entendu, has
by sharing who you are, where you come from,                            managed the Conference Of-
what you do as a facilitator and something                              fice and been part of confer-
special about yourself. You may even wish to        ence teams for a number of large events for cli-
discuss with your Home Group; what sessions to      ents such as the Association of Chief Police Offi-
go to, and what social activities you wish to get   cers, Warwick Business School, and UK Public Sec-
involved with. Get to know each other in order      tor Performance Improvement Network.
to gain the maximum benefit for the Home
Group process when you arrive at the                Nicki provides that important link between your
conference.                                         early enquiries through to booking, providing in-
                                                    formation and guidance in the lead up to Confer-
                                                    ence and finally greeting you at Registration. Nicki
Introducing Entendu
                                                    will be the focal point for information and assis-
       Over the last six months, many of you
                                                    tance at the Conference Desk.
have been in contact with the IAF Europe
Conference office which is managed for IAF
Europe by Entendu Limited. Entendu is working
in partnership with IAF Europe to help plan and
manage this year’s conference.
       Meet the two members of Entendu who
are working with the IAF Europe Board in
preparation for the conference.




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IAF Europe Newsletter August 2009


Helping communities know their place and find
their story
By Greg Baeker and Jeanette Hanna




         Local is back. Paradoxically, globalization
has made unique places more important than
ever. Neighbourhoods, cities, regions, even coun-
tries are all vying to define and communicate a
one-of-a-kind authenticity that will lure people,
investment, and visitors to their locale.
         It’s not surprising that place branding has
emerged as a critical tool in the competitive places
arsenal. Capturing distinctiveness is the essence of
any brand. But, identifying the most authentic,
meaningful culture and identity assets in any
given locale has often been a daunting process —
until now.
         The emerging synergy between cultural                        Niagara Falls and the Maid of the Mist (Tourism Niagara)

mapping and place branding promises to become
a vital tool for next-generation city builders. Here,   ment was that people follow business and invest-
we offer a short primer on how linking these pow-       ment. We now know the reverse is true. If we
erful processes fuels competitive advantages.           build communities where people want to live and
         Cultural mapping and place branding are        work, business and investment follow people, not
both tools that help local communities recognize        vice versa.
aspects of local culture and identity that often go              Putting culture and place at the centre of
unnoticed. One of Marshall McLuhan’s lesser-            planning for cities and local economies is not a
known epithets is. “I don’t know who invented           new idea. Urban (or town) planning as a modem
water, but it wasn’t a fish.” When we live and          profession was the product of late 19th and early
breathe in an environment, it’s difficult to stand      20th century visionaries such as Patrick Geddes
back and describe its special character.                and Lewis Mumford. Cities were understood as
         Cultural mapping and place branding are        cultural entities, places that were shaped by their
tools for helping us identify and articulate these      natural and human heritage and a product of the
unique characteristics.                                 values and beliefs of their citizens.
         The disciplines are highly complementary,               Geddes believed that planning was more a
because they both engage a wide cross-section of        human than a physical science requiring three
residents and stakeholders in the planning proc-        types of expertise: planners must be anthropolo-
ess; involve identifying and leveraging local cul-      gists (specialists in culture), economists (specialists
ture and identity to support economic and other         in local economies), and geographers (specialists
community development objectives, and explore           in the built and natural environment). Geddes also
questions such as what images, places, stories,         famously insisted that planners “map before you
quality of life distinguish a community - “What         plan.”
makes this place so different?”
                                                        Cultural Mapping
Place + Culture = Economy                               Cultural mapping is a defining feature of munici-
       Urban planners and strategists agree that        pal cultural planning, a place-based approach to
vibrant, authentic places bubbling with lively cul-     developing and leveraging local cultural assets for
tural and entertainment options are magnets that        economic and other community benefits. It has
attract and retain creative people. This creative       two dimensions.
workforce in turn generates wealth in an expand-         • Resource mapping — identifying and re-
ing knowledge economy.                                      cording physical (or tangible) cultural re-
       The old assumption in economic develop-              sources making use of GIS tools and platforms.


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IAF Europe Newsletter August 2009




 • Identity mapping — exploring “intangible                                  tival, etc.
    cultural resources” — the unique histories,                              If cultural mapping dealt only with physical
    values, traditions, and stories that combine to                      or tangible cultural resources, it would ignore
    define a community’s identity and sense of                           the very essence and meaning of local culture.
    place.                                                               Stories have been called “the DNA of culture.”
     There is no shortage of information on cul-                         Mapping community identity is in part about
tural resources. The challenge is consolidating                          identifying those seminal stories — of people,
existing sources of information in coherent ways                         places, events, and achievements that express
that enable those resources to be leveraged and                          something profound in the collective memory
integrated into all areas of planning and decision                       and identity of that community. Mapping com-
making.                                                                  munity identity is a powerful tool for engaging
       One framework gaining consensus in On-                            communities. People are hungry to express those
tario defines cultural resources to include the                          things that, for them, make their community
following:                                                               unique. One simple methodology involves the
 •   creative cultural industries and occupations;                       following steps.
 •   community cultural groups;                                           • Survey and community — A web-based sur-
 •   cultural facilities and spaces;                                        vey is distributed widely in the community
                                                                            through the networks (and email distribution
 •   cultural heritage;
                                                                            lists) of local organizations and community
 •   natural heritage; and
                                                                            agencies. The survey invites respondents to
 •  festivals, events, and programs.                                        identify those defining images, places, tradi-
    Each major category of resource is then sub-                            tions, stories, and unique quality of life that
divided into a series of disciplines. Taken to-                             define their community.
gether, resource mapping can build a powerful
                                                                          • Synthesize and analyze results — Inevitably,
base of information to support:
                                                                            there are recurring and overarching themes
 • planning and policy — cultural mapping sup-                              that can be brought together in a summary
     ports stronger evidence-based planning and                             report.
     decision making in cultural development;
                                                                          • Building a “story of place” — At this stage, a
 • marketing and promotion — cultural map-                                  local writer or historian can be retained to
     ping builds comprehensive databases on local                           help weave these themes together into a com-
     culture to make it better known to residents                           pelling narrative. This must be a story of the
     and visitors; and                                                      community that connects past, present, and
 • access to local culture — cultural mapping                               future.
     can lead to interactive web maps enabling                            • Mapping must not only look back, but must
     someone to click on a site and “pull up” di-                           invite people to look forward and imagine the
     rections and current programs at the mu-                               kind of community they want in the future.
     seum, information on a local heritage build-
     ing. a podcast of highlights from a music fes-
                                                                         Place Branding: Authenticity Matters
                                                                         Cultural mapping brings new depth and authen-
                                                                         ticity to the practice of place branding. The days
                                                                         of superficial sloganeering or an ad campaign
                                                                         masquerading as a place’s brand strategy are
                                                                         over. Today, as places compete for talent, invest-
                                                                         ment, tourists, and profile, every community
                                                                         must up its game and tackle the fundamental
                                                                         questions: Why choose here? What makes us
                                                                         unique?
                                                                                   Widespread buy-in by the population is
                                                                         a critical pre-condition of success. The key to
                                                                         disarming local skepticism of place-based brands
                Niagara has a thriving wine industry (Tourism Niagara)   is authenticity. By pinpointing the most mean-




                                                                                                                          5
IAF Europe Newsletter August 2009




ingful cultural and heritage differentiators of a     manufacturers; and services and transportation
place, cultural mapping breathes credibility and      resources. The region’s growth strategies in-
genuine character into the community’s brand          clude: interactive media; bio-manufacturing
story. Immersing the brand proposition in “the        (including green pharmaceuticals); health and
real deal” reconnects people to their roots, boosts   wellness; as well as a green energy agenda.
local pride, and engages supporters in re-                      A major challenge identified at Niagara-
envisioning their future.                             Palooza was the absence of a coherent brand for
         The place branding process follows a         the region. The branding challenge for Niagara is
model very similar to mapping community iden-         certainly not one of awareness. While the name
tity.                                                 enjoys worldwide recognition, the story of the
 • Community and stakeholder research — A             region “beyond the Falls” was fractured and
   mix of research techniques. from web-based         confusing.
   surveys to one-on-one interviews, help iden-                 The challenge was finding the common
   tify local perceptions of what distinguishes       thread that linked such diverse assets — every-
   the community and how those perceptions            thing from specialized manufacturing to heri-
   compare with visitors and other stakeholders       tage; from larger urban centres such as St. Cath-
 • Synthesize findings and workshop scenarios         erines to many small towns and rural areas. Re-
   — Key themes emerging from the research            gional cultural and economic development agen-
   responses form the basis of different position-    cies collaborated with place-branding experts to
   ing scenarios that the local team will work-       launch a place brand program that would con-
   shop together                                      nect Niagara’s many assets into one compelling
                                                      yet authentic theme.
 • Building a “story of place” — The most com-
                                                                What emerged from the research and
  pelling scenario is further refined with the
                                                      consultation was a powerful story of originality.
  working team to clarify the “role” of the
                                                      Niagara’s one-of-a-kind innovations and attrac-
  place, identify opportunities, articulate a rele-
                                                      tions have drawn visitors and maverick entre-
  vant brand “promise” — the heart of the fu-
                                                      preneurs from around the globe for centuries. Its
  ture experience — as well as expression traits
                                                      heritage of visionaries, risk-takers, and innova-
  for writing (voice), sensory appeal, and its
                                                      tors still inspires the region’s independent, crea-
  identity elements. Often, a second round of
                                                      tive, and cutting-edge entrepreneurs.
  testing is useful in validating the direction.
                                                                For tourists, Niagara’s abundance of
        Here’s a real life example of just how
                                                      “original” experiences includes everything from
powerful the process of place branding can be.
                                                      the drama of its great physic assets — the Falls,
                                                      rivers, lakes, escarpment, and canal — to its casi-
Niagara Originals                                     nos, theatre, wineries and culinary experiences.
In early 2008 a unique economic forum dubbed          The “originals” branding has opened up oppor-
NiagaraPalooza was convened in Niagara Falls.         tunities to showcase and package the region’s
It began with a sobering assessment of the re-
gion’s challenges — from the decline in
“traditional” mass manufacturing to an aging
population, youth leaving, low in-migration
from elsewhere; low mean income and low edu-
cational attainment, with all the attendant social/
health problems.
         But, NiagaraPalooza was also a celebra-
tion of success stories and opportunities. Cele-
brated urban strategist Richard Florida spoke
describing the region’s many strengths in an
emerging creative economy: a vibrant tourism
and culture sector; the agriculture advantages of
a unique climate, with expertise in viniculture,
fruit and greenhouses; successful specialized                                                (Tourism Niagara)




                                                                                                          6
IAF Europe Newsletter August 2009




experiences and products in powerful themes                    While much has been said about culture
that help visitors sample — literally and figura-     as the fourth pillar of sustainability, less atten-
tively — its most distinctive flavours.               tion has been directed to how this might be actu-
        Most importantly, Niagara communities         ally operationalized in municipal planning sys-
have a story they can call their own — one that       tems. The Niagara Culture Plan will take up this
leverages their history and natural wonders, but      challenge. Continuing to build a systematic
connects them to authentic new dimensions of          knowledge base about culture through cultural
future growth.                                        mapping will be an important part of this work.

A Regional Municipal Cultural Plan                    Placemaking Power
The Regional Municipality of Niagara has also         Cultural mapping enables everyone to fully un-
launched a Niagara Culture Plan. The goal is to       derstand the cultural and identity assets that
bring together the wishes of the region and local     make a community or region distinctive. Place
municipalities, business and community leaders        branding gives the community the capacity and
to build a shared vision and common strategy in       confidence to capitalize on its one-of-a-kind ad-
support of creativity and culture.                    vantages. Together, they represent a suite of ex-
       The planning process will build on signifi-    traordinarily effective placemaking tools.
cant work that had already been completed by a
culture plan task force, including a major start on             This story was originally published in the
cultural resource mapping.                            Canadian magazine, Municipal World, February
          The plan is significant for being one of    2009, under the title Culture, Authenticity, Place:
the first municipal cultural plans in Ontario un-     Connecting Cultural Mapping and Place Branding.
dertaken in a two-tier municipal environment.         It is reprinted here with the kind permission of the
The resulting plan must create a shared vision        authors, Greg Baeker and Jeanette Hanna, who are
for the region — like the place brand — while         currently working on a cultural mapping process in
respecting the unique attributes and cultural as-     Bermuda.
pirations of local municipalities.
          A major focus of the culture plan is on             Greg Baeker is senior consultant with Authen-
fully integrating culture into the overall plans,     tiCity, at Navigator Ltd. <gbaeker@navltd.com>;
directions, and strategies in the region, address-    Jeanette Hanna is co-author of Ikonica, A Field Guide
ing issues such as land use and urban form, eco-      to Canada's Brandscape <jethanna@gmail.com>.
nomic development and tourism, literacy, youth
retention, etc. The Region of Niagara is a recog-
nized leader in integrated planning addressing
the “four pillars” of sustainability — environ-
mental responsibility. economic health, social
equity, and cultural vitality.




                                                                                     Niagara Falls (Tourism Niagara)




                                                                                                                7
IAF Europe Newsletter August 2009




                          More than 150 people came to Liverpool in June for the first Asset-Based Community Development conference to be held in Europe
                                                                                                                     (Photo courtesy of Cormac Russell)




  Communities in control – the first European
  ABCD Conference
  By Cormac Russell


          Finding solutions for urban and rural dep-                        munity Development approach (ABCD approach).
rivation has long been a political priority in many                                “For the last 40 or 50 years we have been
European countries. National and local govern-                              looking at communities in terms of their needs,”
ments and the third sector alike engage in varying                          says Professor John McKnight, co-director of the
attempts to develop an integrated, partnership ap-                          Asset Based Community Development (ABCD)
proach to tackling poverty, social exclusion and                            Institute. “We have run into a brick wall with that
other related social problems. However, instead of                          approach.” John McKnight and John Kretzmann
putting citizens and communities more in control                            pioneered the ABCD approach to urban problems
of their affairs, the social services model that has                        that begins by looking at the assets that exist in a
traditionally dominated European social protection                          community rather than simply doing a stock take of
policies often makes them passive recipients of                             what is wrong -the traditional ‘needs analysis’.
state funded services and thus creates more de-
pendency than empowerment.                                                  Empowering citizens
        Meanwhile, the worldwide economic crisis is                         This new approach genuinely empowers citizens
refocusing minds and changing methodologies.                                and thereby strengthens civil society as the assets of
Increasing unemployment and deepening poverty                               communities are identified, connected and mobi-
and social exclusion is putting government, donor
and foundation funding under greater pressure
than ever before. Hence the need for new ideas and
strategies that use existing assets more effectively
and promote citizen led initiatives - in short, ap-
proaches which support communities to take con-
trol in a democratic and inclusive way.
        In the final analysis, European policies aimed
at promoting social inclusion, community develop-
ment and anti poverty initiatives can only hope to
reach fruition when they are implemented in a way
that puts citizens in the driving seat. One interna-
tional approach that embraces the real empower-                                  Professor John McKnight, co-developer of ABCD, was the keynote speaker.
ment of citizens is known as the Asset Based Com-                                                                     (Photo courtesy of Cormac Russell)




                                                                                                                                                      8
IAF Europe Newsletter August 2009




lised, and the abilities and insights of local resi-                promote Healthy Communities across Australia.
dents become resources for solving a neighbour-                            The conference aimed to facilitate an ex-
hood’s own problems. This does not mean that                        change of experiences and knowledge about as-
troubled neighbourhoods do not need outside                         set-based community development between citi-
help, but rather that any genuine local revitalisa-                 zens from Ireland, The Netherlands and the UK.
tion project must in fact be citizen-led, with out-                 On day two (June 3rd), delegates made field visits
side agencies acting in a support role.                             to a number of successful projects working to
       European examples of this alternative                        build stronger more sustainable communities in
community building approach - which comple-                         the Northwest of England, mainly in Manchester
ments other participatory approaches - are                          and Liverpool.
emerging, particularly in parts of the Ireland,                            Conference organisers included Novas
The Netherlands, Sweden, Denmark, and the                           Scarman, Carnegie Trust UK, International Asso-
UK. To build on the growth of this approach in                      ciation for Community Development, Commu-
Europe, Cormac Russell and Henk Cornelissen                         nity Development Exchange, Development
(both faculty members of the ABCD Institute                         Trusts Association, Landelijk Samenwerkings-
based in Europe) organised the first ABCD Euro-                     verband Aandachtswijken (LSA), and Nurture
pean Summit.                                                        Development. ABCD Institute faculty member
          Held at the New Urban Centre in Liver-                    Cormac Russell, Managing Director of Nurture
pool on June 2, 2009, this first ABCD European                      Development, chaired the conference, and Pro-
Summit brought together more than 120 citizens                      fessor John McKnight, co-founder of the Asset
and a further 30 professionals to share and ex-                     Based Community Development Institute, deliv-
change their vision of a Europe where communi-                      ered the keynote address.
ties are in control, in a democratic and Inclusive
way. The theme, Communities in Control: Devel-                      Stories of Citizens in Control
oping Assets, was inspired firstly by the title of                  The conference gave voice to some truly inspir-
the UK Government White Paper on Community                          ing stories of citizens in control. Here is a brief
Engagement, and secondly by an Australian                           sampling:
movement of that name that meets annually to




                                  At work at the Asset-based Community Development Conference in Liverpool (photo courtesy of Cormac Russell)




                                                                                                                                          9
IAF Europe Newsletter August 2009




Can do! the Dutch way (LSA)
In the Netherlands the Can do! Project chal-
lenges residents to come up with ideas to make
their neighbourhood more attractive and pleas-
ant to live in. The process begins with local cam-
paigns to encourage residents to suggest ideas.
With the help of a ‘neighbourhood coach’
funded by LSA, residents are given the opportu-
nity to develop and implement these ideas.
       Any financial support needed comes from
                                                                               Cranmore’s 2007 Peace and Pride Carnival blended Irish tradition and
the local housing corporations and/or local                                         Mardi Gras revelry (Photo: Cranmore Community Newsletter)
council. Residents themselves carry out their
own ideas and remain in control of the project
and how money is spent. The direct cooperation
between residents, corporations and councils,                             decided to do something about it. Their first
LSA and the sponsors is unique in the Nether-                             action was to meet with neighbourhood resi-
lands.                                                                    dents in the busy shopping centre where they
       In Spijkenisse, a town near Rotterdam, a                           provided the residents with a traditional Antil-
group of young people from the Dutch Antil-                               lean meal. This stimulated communication and
lean Islands were often linked to problems in                             interaction and has led to the emergence of
the area, and labelled as a nuisance and the                              many wonderful social inclusion pieces.
source of all anti-social behaviour by agencies                                  This story show how young people, by
and other residents. Indeed, the neighbourhood                            sharing their assets and connecting with their
coach working as a community organiser for                                neighbours in new ways, can redefine how they
LSA was warned by professional Community                                  are being seen by others. Rather than a plea to
Development organisations working in the                                  be accepted, their invitation to their neighbours
neighbourhood not to make contact with this                               was an offer to share their gifts and talents with
group.                                                                    a view to co-producing new solutions to age old
       Ignoring this advice, he visited the young                         problems of anti-social behaviour and crime,
people from the Antillean community. They too                             and it is working!
were unhappy with their negative image, and so




                  Art classes organized by the Cranmore Community Co-operative allow children to explore a variety of art forms including mask making.
                                                                                                            (Photo: Cranmore Community Newsletter)




                                                                                                                                                 10
IAF Europe Newsletter August 2009




                                                                                   Their story reminds us that only citizens
                                                                          can produce real care, which in essence is the
                                                                          freely given gift of the heart from one person to
                                                                          another. Agencies produce services and pro-
                                                                          grammes, and while agencies are filled with car-
                                                                          ing individuals, their systemic nature focuses on
                                                                          service production. Only when citizens and
                                                                          agencies work in real partnership that mutually
                                                                          respects the intrinsic value of each, does real
                                                                          community building occur.
                                                                                 Peter Block (The Structure of Belonging,
   Cranmore’s Carnival in December 2007 on the theme of Peace and Pride
                                                                          2007) might say that these citizens are changing
  had a Mardi Gras atmosphere. (Photo: Cranmore Community Newsletter)     the conversation from one that speaks about re-
                                                                          generation to one of ‘community restoration’ as
Regenerating from inside out in                                           defined by the citizens themselves. Regeneration
Cranmore, Sligo                                                           in Europe and North America tends at best to be
         Regeneration of the area has created                             an ‘outside in’ affair lead by professionals, with
much change in Cranmore in Sligo, Ireland. The                            some attempts at consultation with residents
local residents who form the Cranmore Co-                                 about how best the ‘outside in’ intervention
operative recognised early on in the process that                         should be done, while community restoration is
community participation and input was central                             an inside-out conversation. Block reminds us
to Cranmore’s successful regeneration. They fo-                           that when the conversation changes, so does re-
cused on building a strong relationship with the                          ality.
Cranmore Regeneration Team of Sligo Borough                                      The reality in Cranmore is that citizens are
Council, which has resulted in a strong commu-                            stepping into their power and the local authority
nity partnership developed through intentional                            are also stepping up and taking responsibility
relationship building that uses the ABCD ap-                              for their part in the co-production of a sustain-
proach.                                                                   able neighbourhood. Given that citizens are an
        Building community in Cranmore has                                essential ingredient in baking a successful com-
been a process of identifying assets, connecting                          munity cake, it is worthwhile highlighting the
them and mobilising them for the benefit of all.                          number of citizens that are engaged in commu-
Residents quite simply refuse to be defined any                           nity building in Cranmore, and the diversity of
longer by their deficiencies. Instead, they define                        that engagement.
themselves by their resources, both those that                                     This is a genuine community - a
are visible and those yet to be uncovered, and                            neighbourhood where no-one is not needed and
insist that everyone else do the same.                                    everyone is invited to contribute. The constant
         During the conference, the Co-op shared
stories of citizen-driven social and economic re-
generation, including a story of an active citizen
who began to connect isolated women by estab-
lishing a savings scheme (micro-finance scheme),
which has generated incredible social capital.
        This story is not just about better partner-
ship between a regeneration authority and local
residents – it is about the relocation of authority
with regard to community building. This com-
munity understands that in the process of build-
ing a sustainable community, there are certain
things only citizens can do; that professionals are                        People’s Park Festival is an annual multi-cultural festival of music and the
                                                                                                arts in Halifax.. (Photo: Halifax Opportunities Trust)
simply just not equipped to do.



                                                                                                                                                 11
IAF Europe Newsletter August 2009




commitment by the ABCD initiating group
(made up of residents with the support of one
paid organiser) to facilitate door to door learn-
ing conversations that explore what each person
cares enough about to act for change is remark-
able and has created more bridging social capi-
tal than any other participatory or social inclu-
sion intervention that community has ever seen
before.
       The initiating group uses these learning
conversations to support connections across
                                                                                             Borough Market, Southwark, London
various interest groups, working with them to                                             (Photo: Development Trusts Association)
identify organising issues that bring the entire
neighbourhood together. They then map out the                       trusts on asset transfers – and is working with
internal assets that they have identified and                       six other key community organisations to sur-
when necessary, they leverage the external as-                      vive the recession, to co-ordinate access to re-
sets required. This has meant that they have                        sources, and to ensure that key services (health,
built real collective power for change within                       debt-advice) are retained for the community.
Cranmore; from the ground up.                                               All too often community driven change is
                                                                    inhibited by the funding criteria of external do-
Halifax Opportunities Trust                                         nors and government agencies. In an environ-
...is a Development Trust serving a community                       ment where mainstream funding sources are
with a high level of immigration, often with low                    becoming like an oasis in a vast unforgiving de-
levels of literacy and numeracy. The organisa-                      sert, there is fierce competition among commu-
tion’s focus has been in helping people in the                      nities, and even community and voluntary or-
key areas of learning, employment, and busi-                        ganisations working within the same commu-
ness. The organisation delivers £2m worth of                        nity. Community ability to develop viable alter-
services each year from two Business Centres                        natives to state funding is vital both for the
which act as ‘hubs’ for service delivery to the                     overall fiscal survival of the third sector, and for
local community (learn direct, ethical employ-                      maintaining the sector’s integrity and commit-
ment agency, subsidised workspace, networking                       ment to bottom up development.
opportunities) and provide income for the Trust.                            Liberating existing under-utilised physi-
        Halifax Opportunities Trust is now able                     cal/infrastructural assets through social entre-
to offer support to other community organisa-                       preneurship, and prudent asset management
tions - including support for other development                     and good corporate governance as Halifax Op-
                                                                    portunities Trust has done, also shifts power
                                                                    away from the agenda of external funders and
                                                                    towards the priorities set by local residents. It
                                                                    effectively moves the decision making authority
                                                                    away from external funders to communities
                                                                    who are committed to sustainable and inclusive
                                                                    development of socially responsive supports.
                                                                            Halifax Opportunities Trust is just one of
                                                                    over 450 such Trusts throughout the UK, all of
                                                                    them supported by the Development Trust As-
                                                                    sociation (DTA). The DTA is a network of com-
                                                                    munity practitioners established to support the
                                                                    set up of development trusts, and help existing
                  Remembering the initiative of local communities
                            (Photo courtesy of Cormac Russell)
                                                                    trusts learn from each other and work effec-
                                                                    tively. Their combined income is over £260m



                                                                                                                               12
IAF Europe Newsletter August 2009




and development trusts have £490m of assets in                           message is one of respect and self-esteem and a
community ownership.                                                     vision to take dance to other youth in the coun-
        Delegates also heard remarkable stories of                       try.
community resilience and social entrepreneur-                                    Their story reminds us that everyone
ship from the Goodwin Development Trust, and                             loses when young people are pathologised or
the North Allerdale Development Trust. To                                hemmed into narrow categories such as pupil,
paraphrase Rev. Moses Coady, the father of                               client, anti-social, immature, or problematic.
Canada’s Antigonish Cooperative Movement:                                TR14 are seen as hugely resourceful creative
‘they secure what they need by using what they                           citizens who are co-producers of their commu-
have’. Conference participants also visited the                          nity’s well being. Every one of them believe they
Vauxhall Neighbourhood Council, and Leasowe                              can transform and energise their neighbour-
Development Trust, both powerful examples of                             hoods through dance and a endless array of
the power of asset transfer.                                             other mediums, and they’re right!


Youth in Control: Asset-based Com-                                       “Baking a successful community
munity Development in Cornwall                                           cake”
         Named after their postcode in West                                        The following are just some of the many
Cornwall, the TR14ers are a remarkable group                             nuggets of wisdom that Professor John
of young people who have transformed their                               McKnight shared at the opening session of the
lives and their community through the medium                             conference. If you are wondering why I present
of street dance. The TR14ers were started in                             the keynote comments last, then I refer you to
2004, supported by the Connecting Communi-                               the title of the conference.
ties (C2) programme, an asset-based, multi-                                        John began by noting that wherever we
agency approach to enable residents to lead                              are in a local place, there are people with far
change for themselves. Since it began, 586                               more gifts, enthusiasm, and skills than any one
young people have joined the group, which is                             person or organisation can know. Additionally,
led by 30 peer-selected dance leaders. Their                             there are physical assets such as land, buildings,




                    Professor John McKnight is the co-developer of Asset-based community development. He is with Northwestern University in the USA.
                                                                                                                   (Photo courtesy of Cormac Russell)


                                                                                                                                               13
IAF Europe Newsletter August 2009




and other infrastructural resources. These two                     issues such as housing, estate management, and
things - along with the support of institutions;                   the local economy, but there is also action relat-
vibrancy of associational life, and economic ex-                   ing to health issues, the environment and com-
change - are the ingredients from which “we can                    munity safety, and justice. A cross cutting fea-
bake a successful community cake”.                                 ture of all deeply rooted asset based community
         Planners and officials more often than                    development initiatives is the aspiration to in-
not start by looking at what is wrong, what is                     volve all sectors of a given community. Often
missing, what is problematic – and having                          the issue that draws people together is ‘how we
mapped all that is missing vis a vis their needs                   can support the children of our communities to
map, conclude that people need them and other                      grow up to be productive adults?’ If we believe
services to come in and fix all the problems they                  that it takes an entire village to raise a child;
have. And of course we always find what we                         what does it take to create a village where every
look for, since the question always carries the                    child feels he or she belongs and has something
criteria of its answer. Hence a needs analysis                     to contribute?
will always conclude the need for outside pro-                               John identified a number of key ele-
fessional intervention.                                            ments to successful citizen centred initiatives
         But citizens who want to develop their                    based on his own observations and learnings
communities and are eager to get movement                          over many years in many communities of place:
toward change under way, tend to start from                        1. Have a vision of what a place
the inside, with a deep intuitive understanding                         (neighbourhood) will be like in 10 years that
that “you don’t know what you need until you                            everyone has had an opportunity to shape;
know what you have.” Starting from the inside,                     2. Continuously widen the circle of participa-
with “what you’ve got”, is the essence of citizen-                      tion, ensuring ever more people are invited
led initiatives.                                                        to engage in citizen driven initiatives. Re-
         Citizen initiatives based on ABCD are                          membering that a town hall meeting alone
springing up all over the world, from remote                            will not engage the majority of people;
rural areas to towns and big cities. John saw this                 3.        Use new development tools, especially
conference as part of an emerging pattern. In                                the internet, but remember that power is
October 2008, delegates from nine Pacific Rim                                in relationship-building, and that infor-
countries met to discuss ABCD and in July 2009,                              mation transferred through ICT may
representatives from 14 countries from the                                   not always carry wisdom or facilitate
Global South met in Canada with the same                                     genuine connections. It is relationships
agenda. These various continental initiatives,                               that bring about change, so we need to
considered alongside the work taking place in                                use ICT wisely to augment social net-
North America, suggest that a global movement                                working but not to replace it;
is emerging.                                                       4.        Create new financial tools such as mini
         Most citizen led initiatives start around                           grants schemes that will attract people
                                                                             who don’t want to be part of a formal
                                                                             group or to be tied into restrictive fund-
                                                                             ing criteria. These people are project
                                                                             oriented and want to make small
                                                                             changes with a number of their
                                                                             neighbours. Once they become engaged,
                                                                             we can connect them to wider more in-
                                                                             clusive opportunities for community
                                                                             building;
                                                                             John concluded by noting that local peo-
                                                                   ple, residents, citizens are “producers of the fu-
                                                                   ture - their future and ours”. When people are
                        Conference delegates Liverpool June 2009
                             (Photo courtesy of Cormac Russell)    truly powerful, they are not in the role of con-



                                                                                                                    14
IAF Europe Newsletter August 2009




sumers, they are not clients, nor are they advi-                 ment.
sors to the Authorities, instead they are at the                         As we promote a shift from investing in
centre of democracy. Citizens are therefore each                 deficiencies, to investing in capacities, some
other’s best teachers and democracy is the shell                 very real challenges will present themselves -
that creates the safe environment within which                   but I believe the opportunities far exceed the
that can happen. Hence, in an era when big                       challenges. I therefore can think of no better
institutions are stumbling, citizens need to                     way to conclude this article than with these
become more authoritative in the interests of                    words:
democracy.                                                       'Democracy is not a spectator sport. Democracy is
                                                                 about the participation of citizens. It is a journey
Next steps                                                       where diversity is celebrated, the public good is nego-
         Post conference, we intend to establish a               tiated, and intense deliberation and dialogue are con-
European ABCD Network. We know that there                        ducted. It is about being involved.' (M Wyman,
are Asset Based initiatives in Sweden, Italy,                    Learning to Engage)
Greenland, Serbia, the Balkans, the UK, Ireland,
the Netherlands. We also believe many practi-                     Cormac Russell is International faculty member of
tioners throughout Europe are using asset based                  the ABCD Institute, Northwestern University, Chi-
community led developmental approaches.                          cago, and Managing Director of Nurture Develop-
         This Network will function as a commu-                  ment, a consultancy that works with organisations,
nity of practice and facilitate the sharing of prac-             government agencies and communities interested in
tice as well as creating an environment of mu-                   engaging in Appreciative Inquiry, developing
tual support and mentoring in the emerging                       strength based approaches, and ABCD initiatives
field of ABCD community organising. We also                      and strategies. Nurture Development has a European
hope to partner with strategic groups through-                   base in Dublin, Ireland, and an East African base in
out Europe with a view to rolling out master                     Nairobi, Kenya. For further details, visit
classes in Asset Based Community Develop-                        www.nurturedevelopment.ie or email Cormac di-
                                                                 rectly at cormac@nurturedevelopment.ie




                                         Delegates take a break at the ABCD Conference Liverpool, June 2009 (Photo courtesy of Cormac Russell)



                                                                                                                                        15
IAF Europe Newsletter August 2009


Group Problem Solving and Diversity
By Karen Jackson and Ian Taylor




Introduction                                              problems must be solved, ie. where there was un-
         In our book, ‘The Power of Difference’, we       certainty surrounding the issue, and where people
discuss some issues involved in facilitating groups       were prepared to do the work needed to develop
to problem solve and why diversity is vital in ena-       the required team behaviours. He produced two
bling the group to solve problems. In doing so, we        diagrams to show clearly what he had in mind.
echo the 2004 IAF Code of Ethics for Facilitators                Casey thought the most important factor in
which emphasizes the need to create a balance             deciding what kind of issue a team is solving is
between participation and results.                        the amount of information that the team must
       Problem solving is the common element in           share in order to solve the problem. In Diagram 1,
the groups you facilitate. More than likely, you are      he shows that if there is no need to share, then the
there because the group is unable, without your           team is solving ‘simple puzzles’. It is unlikely that
help, to focus their combined thinking and activi-        you would be needed to facilitate in such a situa-
ties on the issue in hand so as to achieve the opti-      tion.
mum result. It will be the same if you are an inter-             If there is some need to share and thus the
nal facilitator or an external consultant in that role.   team needs to co-operate, then it is solving a
                                                          ‘complex puzzle’. If you are facilitating a ‘one-off’
Group Problem Solving                                     with a group that you are unlikely to see again, it
         Reg Revans1, the originator of action            is unlikely – unless they are a very emotionally
learning and the first person to analyse problem          mature group - that you would be able to help its
solving behaviour in groups, pointed out that             members solve any more than a complex puzzle.
there is a difference between ‘puzzles’ and                      If it is essential for a team to share, then it is
‘problems’.                                               solving a problem. Thus, according to Casey, the
         Puzzles have a known answer, although it         team must pass through both the sharing barrier
may not be known to the individual or group. A            and the uncertainty barrier as likely, there is nei-
little more reading or asking the right questions of      ther a shared understanding of the solution or
colleagues or experts will throw up the right an-         (and most telling) a shared understanding of what
swer – the solution that already exists. In this case,    the problem is in the first place.
the answer lies in the room and your role is to
help elicit the appropriate information, in the cor-
rect sequence, in order for the puzzle to be solved.
         In contrast, ‘problems’ are those issues,
challenges and opportunities where there is no
single solution or even one way of doing things. A
solution might not even exist, as different people
in different circumstances will suggest different
courses of action. Solving these problems is a
much more difficult facilitation challenge.
        The late David Casey2 has built on the work
of Revans, whom he admired greatly, to develop a
simple formula that gives us some greater insights
into how groups operate. He distinguished be-
tween co-operative groups and teams, but
tweaked Revans’ taxonomy by coming up with
simple puzzles, complex puzzles, and problems.
         Casey believed that real teamwork behav-
iour requires so much effort, energy and persis-
tence that it should be attempted only if very real


                                                                                                                16
IAF Europe Newsletter August 2009




Knowing where to put your energy                             They found the idea of whether an issue
        If you have found yourself agreeing or        was in the top right part of Casey’s model or in
disagreeing with our definition of groups, then       the middle part, a helpful litmus test of how
you are beginning to think about this need to         many people and whom, should get involved.
share, the emotional barrier and the type of          Thus they were able to either schedule separate
problems that groups that you have facilitated        meetings of the requisite numbers and just re-
have had to face.                                     port the outcomes at their weekly team meeting,
        You may want to commit the diagram to         or discuss the issue as a team.
memory as an ‘aide memoire’ when you are
faced with a facilitation. It may be that the group   What is problem solving?
you are facilitating has some need to share and                 Individuals differ in how they approach,
you are helping them to solve ‘complex puzzles’,      define and solve problems3 but this diversity is
which is where most facilitation takes place.         essential in solving different types of problems.
Then you will need to know where to put your          There is a view that all individual problem solv-
energy in understanding the diversities in the        ing is based on the different ways that people
group. Such knowledge will help you under-            use structure. We will look at this and some
stand what is required to co-operate, negotiate       other work of Dr. Michael Kirton in more detail
and co-ordinate the group’s work, as you can see      in the next article on Problem Solving.
from Diagram 2, where some feelings processes                Research shows that people rush to solve a
are coming into play.                                 problem without sharing with one another what
        However, if your group is solving             they thought the problem was really about or
‘problems’ where it is essential to share informa-    without appreciating that their suggested solu-
tion, then take a good look at Diagram 2. Such a      tion would cause other problems4. This leads to
group requires the highest inter-personal skills      all sorts of difficulties and ensures that groups
because task processes and feelings processes are     are not always as productive as they might be.
equal; your group must be able to move through               While understanding the type of problem
the Uncertainty and Sharing Barriers and the          you are addressing is very important for success-
Feelings Barrier. You are unlikely to be able to      ful facilitation, other issues are involved before
achieve this as a facilitator unless you meet fre-    you can get all your group members aligned to
quently with the group, have developed mutual         solving the problem in hand.
trust, and can target your energy appropriately.
                                                      Why do groups not work together bet-
         Business life is getting more complex        ter?
and groups are facing issues of change, continu-                We would be surprised if, as a group
ous improvement or coping with recession that         facilitator, you have not said many times, “Why
they have never faced before. Thus it is likely       can’t they just get on with each other and get on
that more and more groups will have to look at        with the job at the same time? It would make life
how much they must share and what this in-            so much easier.” You may be tired of the perpet-
volves, and will realize that, at least some of the   ual politics within groups you facilitate and wish
time, they are solving ‘problems’ in conditions of    people would spend as much energy on the task
uncertainty.                                          as on jockeying for position.
       We worked with a successful NHS Acute                  ‘The quality of interpersonal relationships
Primary Care Executive Team which had diffi-          amongst group members often leaves much to be
culty finding time to discuss all the issues perti-   desired,” says management writer David
nent to them as a team at their weekly meeting.       Nadler5. “People fall too readily into patterns of
Sometimes the whole team was involved; other          competitiveness, conflict and hostility; only
times, only some members were involved. It was        rarely do a group’s members support and help
difficult to know where a subject fitted until they   one another as difficult ideas and issues are
began to discuss it.




                                                                                                      17
IAF Europe Newsletter August 2009




worked through.’                                        entation, Organisation, Open Data Flow, Prob-
       One reason that people behave badly              lem solving and Commencing, brings us to the
when working together is that every individual          better known ‘Form, Storm, Norm, and Perform’.
has conflicting needs of independence and so-           This model shows that the group initially spends
cialization6. These needs, and how they are rec-        a lot of time noisily debating issues and does not
onciled, differ from person to person. Two peo-         get far until it develops ‘norms’ (methods of
ple in the same situation may behave differently,       working for itself); then it starts to achieve its
depending on what their needs are.                      objective. What is not very often quoted is the
         However, how the individual sees these         ‘Transforming’ part of the model.
two polarized needs also depends on the re-                     Groups that work together regularly have
sources that are available to be shared. In a group     often found a way of operating so that there is
situation, many resources – kudos, praise, a sense      less and less storming time. However, storming
of achievement, and so on - are often rationed.         time is an essential part of the process and must
         What this means in practice is that indi-      be catered for whenever groups first get together
viduals want their own way in things as often as        to achieve a task. In fact, sometimes storming
possible, without forfeiting the goodwill of their      may take much longer than the actual perform-
colleagues. Internally, they think their ideas are      ing.
best, their views right, and their course of action               We always start our seminars with an
the only one that fits the bill. Thus, given individ-   exercise that uses group storming to good effect,
ual diversity, everyone is thinking in an indi-         allowing people to let off steam as early as possi-
vidualistic way, with different ideas, views and        ble by stating their grievances and having a say.
corresponding actions.                                  It is rather like, during children’s parties, having
         However, most people also want love            a running round game before a story.
and affection. In groups, we think of this need in
terms of recognition – a hearing for their ideas,       A language for discussing difference
an opportunity to speak, a share of the spoils, etc.            The competing claims of individuality and
Often, individuals can only manage this dichot-         affiliation are particularly evident when a team is
omy by negotiating down from having their own           malfunctioning and team members can see that
way to one of give and take – where they give           things are going wrong. In these circumstances,
others in the team some of the same recognition         how can individuals regain the trust of their fel-
they want for themselves.                               low group members?
         When a manager is negotiating a budget                 To work together over a sustained period,
for his or her group, for example, the group            people need to be able to predict the likely be-
members rely on him or her to do well for them          haviour of the other individuals in their problem
while he or she also must compete with his or           solving group. Understanding how to apply the
her peers and also satisfy his or her superiors.        diversity variables mentioned in last month’s
Uncertain conditions increase anxiety about the         article helps to do this.
amount of resource available, exacerbating these                Theories or instruments that explain these
diametrically opposed needs and raising them to         differences also are helpful. In later articles, we
new heights of conflict and disruptive behaviour.       will suggest some instruments or questionnaires
                                                        that we find helpful. Some are available at little
Form, storm, norm and perform                           expense but others require considerable expertise
    These competing claims are particularly clear       and a course of study – a small price to pay for
when a new group gets together. Tuckman and             all the research that has gone into them and the
Jensen7 developed a model for group develop-            dividends they pay.
ment that has two sets of variables, ‘Personal Re-                Many of these instruments help to create
lations’ and ‘Task Functions’. Working through          a shared language which enables team members
the ‘personal relations’ variables of Dependency,       to understand the differences within the team
Tension, Cohesion, Inter-dependence and Cele-           and discuss those differences in an objective and
bration and the ‘task functions’ variables of Ori-      intelligent way. As Senge8 has said, a shared lan-



                                                                                                        18
IAF Europe Newsletter August 2009




guage is absolutely crucial to enable groups to
work together.
        Individual behaviour is fuelled by anxiety
that has multiple sources. Anxieties about being
in a group problem solving situation manifest as
questions such as ‘How will I measure up?, What
if I can’t make a contribution?’, etc,
American psychoanalyst Glen Gabbard9 suggests
there is a hierarchy of anxiety which begins with
disintegration anxiety (the anxiety of being anni-
hilated or losing one’s sense of identity) and goes
up to super-ego anxiety (being in conflict with
one’s own set of values). Karen Horney10 be-
lieved that workaholism in individuals is an at-
tempt to control intense anxiety, and realized the
need to grapple with one’s hostile influences
whilst maintaining one’s connection to others.

         We believe that this anxiety, which can
come acutely into focus in a group situation, can      cially at work, they usually mean differences of
be reduced if people have a deeper understand-         race, gender, religious adherence, and more re-
ing of their fellow group members and can dis-         cently, age, and indeed these are important in
cuss differences using a neutral language.             maintaining a just and fair workplace. Erika Lu-
         We boldly state that everyone is creative     cas suggests in Making Inclusivity a Reality12 that
but has a different style of manifesting it, as we     the best place to start may be with an agreed
find that in many groups, there is concern about       definition of diversity.
creativity. Many people feel they are labeled as               The British Chartered Management Insti-
‘not creative’ and thus their contribution is under    tute suggests diversity is about ‘valuing the dif-
-valued. Explaining the diversity of creative          ferences between people and the ways in which
styles puts some of these fears to rest, and creates   these differences can contribute to a richer, more
an understanding that leads to different lan-          creative and more productive environment’. We
guages in which to understand difference.              agree with this sentiment, although we widen
                                                       the list of variables considerably.
What has Diversity ever done for us?                           A Chartered Institute of Personnel and
         It comes as something as a shock to real-     Development electronic survey conducted in
ize that the Japanese word for ‘different’,            early 2006 provided valuable benchmarking in-
‘chigau’, also means ‘wrong’11. In Japan, if you       formation on the state-of-play in UK organiza-
think differently from the other members of your       tions regarding diversity progress generally and
group, you must be wrong. This may be comfort-         what drives that change13. It found the top driver
ing when gaining consensus is the goal, but also       for progress is law, although many employers
indicates the possibility of the lowest common         did not address all statutory discrimination pro-
denominator.                                           visions. Business drivers for change included
         It is a moot point, addressed by all prob-    recruiting the best talent, improvements to cus-
lem solvers at some stage, whether the solution        tomer relations, creativity and performance.
that is acceptable to most people is the best solu-            The survey found that most employers
tion, or not. For many problems, acceptability is      failed to grasp the full nature of the business
not the key to the best solution, as you find when     case, which suggests that there is huge potential
your role is to support the group to do what is        for adding value to business performance if or-
best, not what is acceptable - although you may        ganizations are smarter at managing diversity.
have to settle for the most practicable.               We agree, and have both widened and focused
        When people talk about diversity, espe-        the debate. We are concerned about many more
                                                       aspects of diversity and are focusing on the work
                                                                                                      19
IAF Europe Newsletter August 2009




of groups and what you can do as a facilitator to       group will be needed. A wide range of problems
release that potential.                                 requires a wide range of problem solvers, who in
        Diversity within a group can be likened to      turn are difficult to manage.
the diversity of bacteria in the human body. Hu-                 Kirton has said, ‘Groups form to solve
mans each contain about one kilogram of bacte-          Problem A. By doing so we have acquired Prob-
ria, a few potentially hostile, a few friendly and      lem B – how to manage each other. Unsuccessful
the rest neutral; a pool of potential resource. We      problem solving groups spend more energy on
have more DNA than we need14. In that surplus,          Problem B rather than Problem A.’17 As a facilita-
diversity is the key to success in constantly de-       tor, you may have had much frustrating experi-
veloping to survive, eg. in combating hostile mi-       ence of this.
cro-organisms that themselves are constantly                   In summary, it seems we do not bring a
developing.                                             group’s diversities into play sufficiently, partly
        Nature’s lesson is that neutral diversity, as   because we do not know what they are and
long as it is only modestly expensive to keep, is       partly because we as facilitators cannot always
well worth tolerating by the host as a potential        handle the complexity involved. There are other
pool of diversity from which change can emerge          reasons – that we do not recognize the problem
if needed. Work with fruit flies15 showed that          that needs diversities and we do not invest the
difference in an individual fly, such as males          time to spend on diversities even if this was the
with rare characteristics, resulted in more suc-        case. Casey is right. If the prize is high enough,
cessful mating. Rare trees or animals also tend to      we as facilitators cannot invest enough, but we
be able to fend off predators and disease, until        have to know that it is.
they become common. Thus Nature suggests
that genetic diversity is a critical pool of oppor-     Does Diversity Work?
tunity for change that is vital to survival.                     There is evidence that diversity can im-
                                                        prove problem solving. Cox and Blake18 bring
Diversity and change                                    together much of the research on managing di-
         As Kirton16 has shown, an individual’s         versity and organizational competitiveness in
management of diversity begins with the brain.          American companies. Creativity and problem-
As our world becomes more complex and we                solving are amongst several areas which they
must collaborate with other problem-solvers, we         think benefit from heterogeneity (mostly culture
have learned to differentiate between ‘them’ and        and gender).
‘us’. ‘Us’ seems same, safe and therefore useful,                They cite Rosbeth Moss Kanter19 who
but ‘them’ seems less similar, possibly less safe,      found as far back as 1983 that the most innova-
and hostile rather than useful. While instincts         tive companies deliberately established hetero-
help many organisms solve this problem, hu-             geneous teams to ‘create a marketplace of ideas,
mans face it as one more problem to solve.              recognizing that a multiplicity of points of view
         We need to understand better the trade-        need to be brought to bear on a problem’. She
off between the obvious economy of effort that          also found that organizations that were big on
comes with dealing with limited diversity               innovation also were better than most in eradi-
(people like us, sometimes called ‘similarity at-       cating racism, sexism and classism.
traction’) and the immediate or potential value                Charlene Nemeth20 found that groups ex-
of accommodating wider diversity. Diversity             posed to minority views were more creative than
creates complexity, which in turn presents chal-        the most homogeneous, and that persistent ex-
lenges for all individuals and creates resent-          posure to minority viewpoints stimulated crea-
ments within those with limited capacity for            tive thought processes and problem solving.
complexity.                                                    ‘Diverse groups have a broader and richer
         A narrowly diverse group could exist           base of experience from which to approach a
very successfully in steady state for some consid-      problem. Thus managing diversity also has the
erable time, if necessary. However, the current         potential to improve problem solving and deci-
rate of change means such a group will collapse         sion making’21.
and become unsuccessful, and a more diverse

                                                                                                       20
IAF Europe Newsletter August 2009




          ‘In sum, culturally diverse workforces          ness, paperback edition, original 1990
create competitive advantage through better de-           9Kreps, Joel Ibrahim, Anxiety, Islamica Issue 18, 2006
cisions,” Cox and Blake concluded. “A variety of
                                                          10Horney, Karen, (1946), Our Inner conflicts: A con-
perspectives brought to the issue, higher levels of
                                                          structive theory of neurosis, Routledge
critical analysis of alternatives through minority
influence effects, and lower probability of group-        11Taken from a book review by Harriet Sergeant on,
think, all contribute.’ They do have caveats, how-        ‘The Blue-eyed Salaryman’, by Niall Murtagh, (2005),
ever. They believe that top management support            The Spectator, 2 April, 2005
and training in cultural awareness is critical to
                                                          12Lucas, Erika, (2007), Making Inclusivity a Reality, Pro-
success.
       We know that in emphasizing the differ-            fessional Manager, Vol 16, Issue 4, July
ences between people rather than similarities, we
                                                           Worman, Dianah, (2006), Managing diversity is the
                                                          13
might be labeled as divisive. We take comfort
                                                          Business, Impact, Quarterly Update on CIPD Policy
from Tsvetan Todorov’s book, On Human Di-
                                                          and Research, Issue 17, 1, October
versity22. Todorov, in describing Montesquieu’s
various writings on cultural difference, said he           Jones, S., (2000), The language of the genes, (rev. ed.)
                                                          14

pictured ‘the diversity of peoples and the unity          London, Flamingo
of the human race at one and the same time’. We
                                                          15Petite, Claudine, (1958), Le determinism genetique et
would like to think that we have explored the
diversity of individuals in groups whilst also            psycho-phisiologique de la competition sexuelle chez drosop-
assuming individuals have a universal objective           hila elangaster, Bulletin Biologique, Vol. 92, p.248-329
in what is best for the group.
                                                           Kirton, M.J., (2003), Adaption-Innovation: In the
                                                          16

                                                          Context of Diversity and Change, Routledge
Notes
1Revans, R. (1980), Action Learning, New Techniques        Kirton, M.J., (1994), (Ed.), Adaptors and Innovators:
                                                          17

for Managers, Blond and Briggs                            Styles of Creativity and Problem-solving, Routledge.
                                                          Revised paperback edition, original 1989
Casey, D., (1985), When is a team not a team?, Person-
2

nel Management, Jan., p.26-29                              Cox, T.H., & Blake, S., (1991), Managing cultural di-
                                                          18

                                                          versity: implications for organizational competitive-
Kirton, M.J., (1994), (Ed.), Adaptors and Innovators:
3
                                                          ness, Academy of Management Executive, Vol.
Styles of Creativity and Problem-solving, Routledge.      5,No.3, p.45
Revised paperback edition, original 1989
                                                           Kanter, Rosbeth Moss, (1983), The Change Masters,
                                                          19

Kirton, M.J., (1994), (Ed.), Adaptors and Innovators:
4
                                                          New York: Simon and Schuster
Styles of Creativity and Problem-solving, Routledge.
Revised paperback edition, original 1989                  20Nemeth, C.J., (1986), Differential Contributions of Ma-
                                                          jority and Minority Influence, Psychological Review,
5Nadler, D., Hackman, J. and Lawlor, E., (1979), Man-     Vol.93, p.23-32
aging organizational behaviour, Little Brown
                                                           Cox, T.H., & Blake, S., (1991), Managing cultural di-
                                                          21

6Van der Molen, P.P., (1994), Adaption-Innovation and     versity: implications for organizational competitive-
Changes in Social Structure on the Anatomy of Catastro-   ness, Academy of Management Executive, Vol.
phe, in Kirton, M.J. (Ed.) Adaptors and Innovators,       5,No.3, p.45
Styles of Creativity and Problem-solving, Routledge,
                                                          22Todorov, Tsvetan, (1993), On Human Diversity, Na-
7Tuckman, B.W. and Jenson, M.A. (1977), Stages of         tionalism, Racism and Exoticism in French Thought,
small group development revisited, Group and Organisa-    Cambridge, Massachusetts/London, trans. Catherine
tional Studies, 2                                         Porter

8Senge P., (1993), The Fifth Discipline: The Art and
Practice of the Learning Organisation, Century Busi-




                                                                                                                 21
IAF Europe Newsletter August 2009


  Bulletin Board

  Welcome, new and return-                            places and communities that are simultaneously
  ing members (July 2009)                             highly effective and that improve the quality of life.
  We are delighted to welcome the                               His book, The Skilled Facilitator: A Compre-
  following new members who                           hensive Resource for Consultants, Facilitators, Manag-
  joined IAF in July:                                 ers, Trainers and Coaches, is often called the standard
  • Justin Bridge, UK                                 reference on facilitation. He is also co-author of The
  • Laura Gould, UK                                   Skilled Facilitator Fieldbook: Tips, Tools, and
  • Stephen Holmes, UK                                Tested Methods, for Consultants, Facilitators, Man-
  • James Hudson, UK                                  agers, Trainers and Coaches, and the author of vari-
  • Markus Lang, Austria                              ous articles on facilitation and organizational
  • Penny Malik, UK                                   change.
  • Laura Ovenden, UK                                           Roger has served as facilitator and consult-
  • Valérie Saintot, Germany                          ant to Fortune 500 corporations, federal, state, and
  • Helen West, UK                                    local government agencies, and nonprofit organiza-
  • Irene Xanthaki, UK                                tions in the USA for more than 25 years.
                                                              The first workshop is a one-day introduction
And we are equally delighted to welcome back IAF      to the Skilled Facilitator approach on Monday Dec.
members who renewed their memberships during          7, 2009, and is a prerequisite for the four-day inten-
July:                                                 sive workshop which follows on Dec. 8-11, 2009.
   • Walter Bock, Netherlands                                 Only 24 places are available, so you may
   • Lars Borgmann, Denmark                           want to consider booking now if you are interested.
   • Marjolijn de Graaf, Netherlands                  You can book online at http://www.resolvegb.com.
   • Ellen Gjerde, Norway                             Board directors, senior managers, team leaders,
   • Catalina Quiroz Nino, UK                         facilitators, consultants, coaches, and mediators all
   • Ingrid Renirie, Netherlands                      will be interested in the Skilled Facilitator approach
   • Wolfgang Schmitz, Vanuatu                        to increasing group and organizational effective-
   • Vida Ogorelec Wagner, Slovenia                   ness. Using real work situations, you will learn
                                                      how to:
                                                         • Reduce unnecessary conflict
                                                         • Build credibility and trust by addressing diffi-
First Roger Schwarz Workshop in Europe
                                                           cult issues with your entire group
         Roger Schwarz, au-
                                                         • Identify functional and dysfunctional behav-
thor of the international best-
                                                           iour faster and more accurately
seller “The Skilled Facilitator”
                                                         • Intervene in difficult situations without creat-
and known around the world
                                                           ing defensiveness
as an expert on facilitation, is
                                                         • Help group members increase accountability
holding his first Skilled Facili-
                                                           and commitment to each other
tator Workshop in Europe this
                                                           Help groups become less dependent on you
December in London.
                                                           over time.
         An organizational
                                                      You will also learn how to create these positive out-
psychologist and founder and president of Roger
                                                      comes:
Schwarz & Associates, Roger teaches, consults, and
                                                         • Decisions that get better results
writes about facilitation, managing change and
                                                         • Decisions that people actively support
conflict, and developing effective work groups. His
                                                         • Decisions that save time
values-based systemic approach to facilitation
                                                         • Better relationships - at work and in your per-
moves beyond meeting management to focusing on
                                                           sonal life
creating highly effective groups and organizations,
                                                         • More personal satisfaction and less stress - for
reflecting his desire to help others create work-




                                                                                                           22
Newsletter August09 IAF reporting on ABCD Europe Conference
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Newsletter August09 IAF reporting on ABCD Europe Conference

  • 1. IAF Europe Newsletter August 2009
  • 2. IAF Europe Newsletter August 2009 The world is coming to Oxford in September 2009: a conference update By Ben Richardson, Entendu Ltd. In the build up for this year’s IAF European conference being held at Keble College, Oxford, Sept. 18-20, 2009, we are on target to achieve participant numbers of 160 or slightly more. With enquiries coming in from every continent other than South America, we hope not only to achieve our target, but also to have wide representation from both Europe and the rest of the world. This will add great value to the learning and networking opportunities available to delegates both through the formal programme and the social activities over the weekend. Delegate registrations represent a wide range of sectors, including; UN organisations, UK Government agencies, police service organisations, private and voluntary sector organisations as well as many individuals. We will - almost literally - have the whole system in the room. The table shows the present mix of Country # international representation. This is changing from Australia 2 day to day, and we are hoping soon to add Austria 3 representatives from Ireland and from South Belgium 1 Canada 2 Africa. Denmark 1 Finland 2 Have you booked yet? Germany 9 Italy 3 Please remember, if you haven’t booked, Malaysia 3 that onsite accommodation is included in the Netherlands 5 conference fee, which makes this year’s prices New Zealand 2 good value for money. So, don’t delay, book soon! Poland 1 Serbia 2 South Korea 1 The Programme Spain 1 The latest version of the pre-conference and Sweden 18 conference programmes has been published Switzerland 2 Turkey 1 recently. As well as the detailed descriptions of all United Kingdom 44 sessions, there is now a useful programme United States 4 overview which will give you a much better idea Total Registrations 105 on 22nd July 2009 of how the various sessions fit together. We hope Breakdown of Registrations by Country this method of presenting the programme will allow you to plan your personal schedule for the of developing your career or running your conference much more effectively. own business to continue our own personal The programme is designed to address the growth. following key areas: 3. Research & Theory – providing you with the 1. Tools and Techniques – giving you an latest research in human behaviour, group opportunity to add to your personal tool box. theory, organisational development and 2. Professional and Personal Growth – giving learning. you a chance to focus on the practical aspects 2
  • 3. IAF Europe Newsletter August 2009 Conference Website The conference website is being updated Ben Richardson constantly to reflect that latest developments in Ben formed the company that all aspects of the conference. The website will is Entendu in March 2005 fol- keep you informed of the programme and lowing a career that spanned; presenters, sponsors and exhibitions, and military service, the police and finally a secondment to the networking events and social activities in and UK’s National School of Govern- around the city of Oxford. You will find the IAF ment. Ben is a long established Europe Conference website at www.iaf-europe- member of the IAF and is a CPF. He previously helped to plan and manage the conference.org IAF Europe Conference in 2001 when it was held at Sunningdale in the UK. Home Groups Ben is a: As many of the buildings and rooms of • Member of the UK Institute of Directors Keble College are reminiscent of the Harry • Member of the American Society of Training & Potter stories, we have chosen Home Group Development • Associate Member of the International Associa- names to reinforce this theme. You could well be tion of Chiefs of Police. in the Hufflepuffs, Ravenclaws, Potters, Grangers or Weasleys - to name but a few. Ben will be managing the conference support Registered delegates will soon receive an team, the logistics and all matters relating to the email giving you more information about venue and conference exhibition. arrangements for the conference and assigning you to one of this year’s Home Groups. You will also be given details of your unique Home Nicki Cadogan Group page on FaceBook where we hope you Nicki is a State Registered will start to engage with your fellow Home Podiatrist by profession and Group members. is in private practice. She is a You could use this opportunity to get to Director of Entendu, and as a know each other, before the conference begins, member of Entendu, has by sharing who you are, where you come from, managed the Conference Of- what you do as a facilitator and something fice and been part of confer- special about yourself. You may even wish to ence teams for a number of large events for cli- discuss with your Home Group; what sessions to ents such as the Association of Chief Police Offi- go to, and what social activities you wish to get cers, Warwick Business School, and UK Public Sec- involved with. Get to know each other in order tor Performance Improvement Network. to gain the maximum benefit for the Home Group process when you arrive at the Nicki provides that important link between your conference. early enquiries through to booking, providing in- formation and guidance in the lead up to Confer- ence and finally greeting you at Registration. Nicki Introducing Entendu will be the focal point for information and assis- Over the last six months, many of you tance at the Conference Desk. have been in contact with the IAF Europe Conference office which is managed for IAF Europe by Entendu Limited. Entendu is working in partnership with IAF Europe to help plan and manage this year’s conference. Meet the two members of Entendu who are working with the IAF Europe Board in preparation for the conference. 3
  • 4. IAF Europe Newsletter August 2009 Helping communities know their place and find their story By Greg Baeker and Jeanette Hanna Local is back. Paradoxically, globalization has made unique places more important than ever. Neighbourhoods, cities, regions, even coun- tries are all vying to define and communicate a one-of-a-kind authenticity that will lure people, investment, and visitors to their locale. It’s not surprising that place branding has emerged as a critical tool in the competitive places arsenal. Capturing distinctiveness is the essence of any brand. But, identifying the most authentic, meaningful culture and identity assets in any given locale has often been a daunting process — until now. The emerging synergy between cultural Niagara Falls and the Maid of the Mist (Tourism Niagara) mapping and place branding promises to become a vital tool for next-generation city builders. Here, ment was that people follow business and invest- we offer a short primer on how linking these pow- ment. We now know the reverse is true. If we erful processes fuels competitive advantages. build communities where people want to live and Cultural mapping and place branding are work, business and investment follow people, not both tools that help local communities recognize vice versa. aspects of local culture and identity that often go Putting culture and place at the centre of unnoticed. One of Marshall McLuhan’s lesser- planning for cities and local economies is not a known epithets is. “I don’t know who invented new idea. Urban (or town) planning as a modem water, but it wasn’t a fish.” When we live and profession was the product of late 19th and early breathe in an environment, it’s difficult to stand 20th century visionaries such as Patrick Geddes back and describe its special character. and Lewis Mumford. Cities were understood as Cultural mapping and place branding are cultural entities, places that were shaped by their tools for helping us identify and articulate these natural and human heritage and a product of the unique characteristics. values and beliefs of their citizens. The disciplines are highly complementary, Geddes believed that planning was more a because they both engage a wide cross-section of human than a physical science requiring three residents and stakeholders in the planning proc- types of expertise: planners must be anthropolo- ess; involve identifying and leveraging local cul- gists (specialists in culture), economists (specialists ture and identity to support economic and other in local economies), and geographers (specialists community development objectives, and explore in the built and natural environment). Geddes also questions such as what images, places, stories, famously insisted that planners “map before you quality of life distinguish a community - “What plan.” makes this place so different?” Cultural Mapping Place + Culture = Economy Cultural mapping is a defining feature of munici- Urban planners and strategists agree that pal cultural planning, a place-based approach to vibrant, authentic places bubbling with lively cul- developing and leveraging local cultural assets for tural and entertainment options are magnets that economic and other community benefits. It has attract and retain creative people. This creative two dimensions. workforce in turn generates wealth in an expand- • Resource mapping — identifying and re- ing knowledge economy. cording physical (or tangible) cultural re- The old assumption in economic develop- sources making use of GIS tools and platforms. 4
  • 5. IAF Europe Newsletter August 2009 • Identity mapping — exploring “intangible tival, etc. cultural resources” — the unique histories, If cultural mapping dealt only with physical values, traditions, and stories that combine to or tangible cultural resources, it would ignore define a community’s identity and sense of the very essence and meaning of local culture. place. Stories have been called “the DNA of culture.” There is no shortage of information on cul- Mapping community identity is in part about tural resources. The challenge is consolidating identifying those seminal stories — of people, existing sources of information in coherent ways places, events, and achievements that express that enable those resources to be leveraged and something profound in the collective memory integrated into all areas of planning and decision and identity of that community. Mapping com- making. munity identity is a powerful tool for engaging One framework gaining consensus in On- communities. People are hungry to express those tario defines cultural resources to include the things that, for them, make their community following: unique. One simple methodology involves the • creative cultural industries and occupations; following steps. • community cultural groups; • Survey and community — A web-based sur- • cultural facilities and spaces; vey is distributed widely in the community through the networks (and email distribution • cultural heritage; lists) of local organizations and community • natural heritage; and agencies. The survey invites respondents to • festivals, events, and programs. identify those defining images, places, tradi- Each major category of resource is then sub- tions, stories, and unique quality of life that divided into a series of disciplines. Taken to- define their community. gether, resource mapping can build a powerful • Synthesize and analyze results — Inevitably, base of information to support: there are recurring and overarching themes • planning and policy — cultural mapping sup- that can be brought together in a summary ports stronger evidence-based planning and report. decision making in cultural development; • Building a “story of place” — At this stage, a • marketing and promotion — cultural map- local writer or historian can be retained to ping builds comprehensive databases on local help weave these themes together into a com- culture to make it better known to residents pelling narrative. This must be a story of the and visitors; and community that connects past, present, and • access to local culture — cultural mapping future. can lead to interactive web maps enabling • Mapping must not only look back, but must someone to click on a site and “pull up” di- invite people to look forward and imagine the rections and current programs at the mu- kind of community they want in the future. seum, information on a local heritage build- ing. a podcast of highlights from a music fes- Place Branding: Authenticity Matters Cultural mapping brings new depth and authen- ticity to the practice of place branding. The days of superficial sloganeering or an ad campaign masquerading as a place’s brand strategy are over. Today, as places compete for talent, invest- ment, tourists, and profile, every community must up its game and tackle the fundamental questions: Why choose here? What makes us unique? Widespread buy-in by the population is a critical pre-condition of success. The key to disarming local skepticism of place-based brands Niagara has a thriving wine industry (Tourism Niagara) is authenticity. By pinpointing the most mean- 5
  • 6. IAF Europe Newsletter August 2009 ingful cultural and heritage differentiators of a manufacturers; and services and transportation place, cultural mapping breathes credibility and resources. The region’s growth strategies in- genuine character into the community’s brand clude: interactive media; bio-manufacturing story. Immersing the brand proposition in “the (including green pharmaceuticals); health and real deal” reconnects people to their roots, boosts wellness; as well as a green energy agenda. local pride, and engages supporters in re- A major challenge identified at Niagara- envisioning their future. Palooza was the absence of a coherent brand for The place branding process follows a the region. The branding challenge for Niagara is model very similar to mapping community iden- certainly not one of awareness. While the name tity. enjoys worldwide recognition, the story of the • Community and stakeholder research — A region “beyond the Falls” was fractured and mix of research techniques. from web-based confusing. surveys to one-on-one interviews, help iden- The challenge was finding the common tify local perceptions of what distinguishes thread that linked such diverse assets — every- the community and how those perceptions thing from specialized manufacturing to heri- compare with visitors and other stakeholders tage; from larger urban centres such as St. Cath- • Synthesize findings and workshop scenarios erines to many small towns and rural areas. Re- — Key themes emerging from the research gional cultural and economic development agen- responses form the basis of different position- cies collaborated with place-branding experts to ing scenarios that the local team will work- launch a place brand program that would con- shop together nect Niagara’s many assets into one compelling yet authentic theme. • Building a “story of place” — The most com- What emerged from the research and pelling scenario is further refined with the consultation was a powerful story of originality. working team to clarify the “role” of the Niagara’s one-of-a-kind innovations and attrac- place, identify opportunities, articulate a rele- tions have drawn visitors and maverick entre- vant brand “promise” — the heart of the fu- preneurs from around the globe for centuries. Its ture experience — as well as expression traits heritage of visionaries, risk-takers, and innova- for writing (voice), sensory appeal, and its tors still inspires the region’s independent, crea- identity elements. Often, a second round of tive, and cutting-edge entrepreneurs. testing is useful in validating the direction. For tourists, Niagara’s abundance of Here’s a real life example of just how “original” experiences includes everything from powerful the process of place branding can be. the drama of its great physic assets — the Falls, rivers, lakes, escarpment, and canal — to its casi- Niagara Originals nos, theatre, wineries and culinary experiences. In early 2008 a unique economic forum dubbed The “originals” branding has opened up oppor- NiagaraPalooza was convened in Niagara Falls. tunities to showcase and package the region’s It began with a sobering assessment of the re- gion’s challenges — from the decline in “traditional” mass manufacturing to an aging population, youth leaving, low in-migration from elsewhere; low mean income and low edu- cational attainment, with all the attendant social/ health problems. But, NiagaraPalooza was also a celebra- tion of success stories and opportunities. Cele- brated urban strategist Richard Florida spoke describing the region’s many strengths in an emerging creative economy: a vibrant tourism and culture sector; the agriculture advantages of a unique climate, with expertise in viniculture, fruit and greenhouses; successful specialized (Tourism Niagara) 6
  • 7. IAF Europe Newsletter August 2009 experiences and products in powerful themes While much has been said about culture that help visitors sample — literally and figura- as the fourth pillar of sustainability, less atten- tively — its most distinctive flavours. tion has been directed to how this might be actu- Most importantly, Niagara communities ally operationalized in municipal planning sys- have a story they can call their own — one that tems. The Niagara Culture Plan will take up this leverages their history and natural wonders, but challenge. Continuing to build a systematic connects them to authentic new dimensions of knowledge base about culture through cultural future growth. mapping will be an important part of this work. A Regional Municipal Cultural Plan Placemaking Power The Regional Municipality of Niagara has also Cultural mapping enables everyone to fully un- launched a Niagara Culture Plan. The goal is to derstand the cultural and identity assets that bring together the wishes of the region and local make a community or region distinctive. Place municipalities, business and community leaders branding gives the community the capacity and to build a shared vision and common strategy in confidence to capitalize on its one-of-a-kind ad- support of creativity and culture. vantages. Together, they represent a suite of ex- The planning process will build on signifi- traordinarily effective placemaking tools. cant work that had already been completed by a culture plan task force, including a major start on This story was originally published in the cultural resource mapping. Canadian magazine, Municipal World, February The plan is significant for being one of 2009, under the title Culture, Authenticity, Place: the first municipal cultural plans in Ontario un- Connecting Cultural Mapping and Place Branding. dertaken in a two-tier municipal environment. It is reprinted here with the kind permission of the The resulting plan must create a shared vision authors, Greg Baeker and Jeanette Hanna, who are for the region — like the place brand — while currently working on a cultural mapping process in respecting the unique attributes and cultural as- Bermuda. pirations of local municipalities. A major focus of the culture plan is on Greg Baeker is senior consultant with Authen- fully integrating culture into the overall plans, tiCity, at Navigator Ltd. <gbaeker@navltd.com>; directions, and strategies in the region, address- Jeanette Hanna is co-author of Ikonica, A Field Guide ing issues such as land use and urban form, eco- to Canada's Brandscape <jethanna@gmail.com>. nomic development and tourism, literacy, youth retention, etc. The Region of Niagara is a recog- nized leader in integrated planning addressing the “four pillars” of sustainability — environ- mental responsibility. economic health, social equity, and cultural vitality. Niagara Falls (Tourism Niagara) 7
  • 8. IAF Europe Newsletter August 2009 More than 150 people came to Liverpool in June for the first Asset-Based Community Development conference to be held in Europe (Photo courtesy of Cormac Russell) Communities in control – the first European ABCD Conference By Cormac Russell Finding solutions for urban and rural dep- munity Development approach (ABCD approach). rivation has long been a political priority in many “For the last 40 or 50 years we have been European countries. National and local govern- looking at communities in terms of their needs,” ments and the third sector alike engage in varying says Professor John McKnight, co-director of the attempts to develop an integrated, partnership ap- Asset Based Community Development (ABCD) proach to tackling poverty, social exclusion and Institute. “We have run into a brick wall with that other related social problems. However, instead of approach.” John McKnight and John Kretzmann putting citizens and communities more in control pioneered the ABCD approach to urban problems of their affairs, the social services model that has that begins by looking at the assets that exist in a traditionally dominated European social protection community rather than simply doing a stock take of policies often makes them passive recipients of what is wrong -the traditional ‘needs analysis’. state funded services and thus creates more de- pendency than empowerment. Empowering citizens Meanwhile, the worldwide economic crisis is This new approach genuinely empowers citizens refocusing minds and changing methodologies. and thereby strengthens civil society as the assets of Increasing unemployment and deepening poverty communities are identified, connected and mobi- and social exclusion is putting government, donor and foundation funding under greater pressure than ever before. Hence the need for new ideas and strategies that use existing assets more effectively and promote citizen led initiatives - in short, ap- proaches which support communities to take con- trol in a democratic and inclusive way. In the final analysis, European policies aimed at promoting social inclusion, community develop- ment and anti poverty initiatives can only hope to reach fruition when they are implemented in a way that puts citizens in the driving seat. One interna- tional approach that embraces the real empower- Professor John McKnight, co-developer of ABCD, was the keynote speaker. ment of citizens is known as the Asset Based Com- (Photo courtesy of Cormac Russell) 8
  • 9. IAF Europe Newsletter August 2009 lised, and the abilities and insights of local resi- promote Healthy Communities across Australia. dents become resources for solving a neighbour- The conference aimed to facilitate an ex- hood’s own problems. This does not mean that change of experiences and knowledge about as- troubled neighbourhoods do not need outside set-based community development between citi- help, but rather that any genuine local revitalisa- zens from Ireland, The Netherlands and the UK. tion project must in fact be citizen-led, with out- On day two (June 3rd), delegates made field visits side agencies acting in a support role. to a number of successful projects working to European examples of this alternative build stronger more sustainable communities in community building approach - which comple- the Northwest of England, mainly in Manchester ments other participatory approaches - are and Liverpool. emerging, particularly in parts of the Ireland, Conference organisers included Novas The Netherlands, Sweden, Denmark, and the Scarman, Carnegie Trust UK, International Asso- UK. To build on the growth of this approach in ciation for Community Development, Commu- Europe, Cormac Russell and Henk Cornelissen nity Development Exchange, Development (both faculty members of the ABCD Institute Trusts Association, Landelijk Samenwerkings- based in Europe) organised the first ABCD Euro- verband Aandachtswijken (LSA), and Nurture pean Summit. Development. ABCD Institute faculty member Held at the New Urban Centre in Liver- Cormac Russell, Managing Director of Nurture pool on June 2, 2009, this first ABCD European Development, chaired the conference, and Pro- Summit brought together more than 120 citizens fessor John McKnight, co-founder of the Asset and a further 30 professionals to share and ex- Based Community Development Institute, deliv- change their vision of a Europe where communi- ered the keynote address. ties are in control, in a democratic and Inclusive way. The theme, Communities in Control: Devel- Stories of Citizens in Control oping Assets, was inspired firstly by the title of The conference gave voice to some truly inspir- the UK Government White Paper on Community ing stories of citizens in control. Here is a brief Engagement, and secondly by an Australian sampling: movement of that name that meets annually to At work at the Asset-based Community Development Conference in Liverpool (photo courtesy of Cormac Russell) 9
  • 10. IAF Europe Newsletter August 2009 Can do! the Dutch way (LSA) In the Netherlands the Can do! Project chal- lenges residents to come up with ideas to make their neighbourhood more attractive and pleas- ant to live in. The process begins with local cam- paigns to encourage residents to suggest ideas. With the help of a ‘neighbourhood coach’ funded by LSA, residents are given the opportu- nity to develop and implement these ideas. Any financial support needed comes from Cranmore’s 2007 Peace and Pride Carnival blended Irish tradition and the local housing corporations and/or local Mardi Gras revelry (Photo: Cranmore Community Newsletter) council. Residents themselves carry out their own ideas and remain in control of the project and how money is spent. The direct cooperation between residents, corporations and councils, decided to do something about it. Their first LSA and the sponsors is unique in the Nether- action was to meet with neighbourhood resi- lands. dents in the busy shopping centre where they In Spijkenisse, a town near Rotterdam, a provided the residents with a traditional Antil- group of young people from the Dutch Antil- lean meal. This stimulated communication and lean Islands were often linked to problems in interaction and has led to the emergence of the area, and labelled as a nuisance and the many wonderful social inclusion pieces. source of all anti-social behaviour by agencies This story show how young people, by and other residents. Indeed, the neighbourhood sharing their assets and connecting with their coach working as a community organiser for neighbours in new ways, can redefine how they LSA was warned by professional Community are being seen by others. Rather than a plea to Development organisations working in the be accepted, their invitation to their neighbours neighbourhood not to make contact with this was an offer to share their gifts and talents with group. a view to co-producing new solutions to age old Ignoring this advice, he visited the young problems of anti-social behaviour and crime, people from the Antillean community. They too and it is working! were unhappy with their negative image, and so Art classes organized by the Cranmore Community Co-operative allow children to explore a variety of art forms including mask making. (Photo: Cranmore Community Newsletter) 10
  • 11. IAF Europe Newsletter August 2009 Their story reminds us that only citizens can produce real care, which in essence is the freely given gift of the heart from one person to another. Agencies produce services and pro- grammes, and while agencies are filled with car- ing individuals, their systemic nature focuses on service production. Only when citizens and agencies work in real partnership that mutually respects the intrinsic value of each, does real community building occur. Peter Block (The Structure of Belonging, Cranmore’s Carnival in December 2007 on the theme of Peace and Pride 2007) might say that these citizens are changing had a Mardi Gras atmosphere. (Photo: Cranmore Community Newsletter) the conversation from one that speaks about re- generation to one of ‘community restoration’ as Regenerating from inside out in defined by the citizens themselves. Regeneration Cranmore, Sligo in Europe and North America tends at best to be Regeneration of the area has created an ‘outside in’ affair lead by professionals, with much change in Cranmore in Sligo, Ireland. The some attempts at consultation with residents local residents who form the Cranmore Co- about how best the ‘outside in’ intervention operative recognised early on in the process that should be done, while community restoration is community participation and input was central an inside-out conversation. Block reminds us to Cranmore’s successful regeneration. They fo- that when the conversation changes, so does re- cused on building a strong relationship with the ality. Cranmore Regeneration Team of Sligo Borough The reality in Cranmore is that citizens are Council, which has resulted in a strong commu- stepping into their power and the local authority nity partnership developed through intentional are also stepping up and taking responsibility relationship building that uses the ABCD ap- for their part in the co-production of a sustain- proach. able neighbourhood. Given that citizens are an Building community in Cranmore has essential ingredient in baking a successful com- been a process of identifying assets, connecting munity cake, it is worthwhile highlighting the them and mobilising them for the benefit of all. number of citizens that are engaged in commu- Residents quite simply refuse to be defined any nity building in Cranmore, and the diversity of longer by their deficiencies. Instead, they define that engagement. themselves by their resources, both those that This is a genuine community - a are visible and those yet to be uncovered, and neighbourhood where no-one is not needed and insist that everyone else do the same. everyone is invited to contribute. The constant During the conference, the Co-op shared stories of citizen-driven social and economic re- generation, including a story of an active citizen who began to connect isolated women by estab- lishing a savings scheme (micro-finance scheme), which has generated incredible social capital. This story is not just about better partner- ship between a regeneration authority and local residents – it is about the relocation of authority with regard to community building. This com- munity understands that in the process of build- ing a sustainable community, there are certain things only citizens can do; that professionals are People’s Park Festival is an annual multi-cultural festival of music and the arts in Halifax.. (Photo: Halifax Opportunities Trust) simply just not equipped to do. 11
  • 12. IAF Europe Newsletter August 2009 commitment by the ABCD initiating group (made up of residents with the support of one paid organiser) to facilitate door to door learn- ing conversations that explore what each person cares enough about to act for change is remark- able and has created more bridging social capi- tal than any other participatory or social inclu- sion intervention that community has ever seen before. The initiating group uses these learning conversations to support connections across Borough Market, Southwark, London various interest groups, working with them to (Photo: Development Trusts Association) identify organising issues that bring the entire neighbourhood together. They then map out the trusts on asset transfers – and is working with internal assets that they have identified and six other key community organisations to sur- when necessary, they leverage the external as- vive the recession, to co-ordinate access to re- sets required. This has meant that they have sources, and to ensure that key services (health, built real collective power for change within debt-advice) are retained for the community. Cranmore; from the ground up. All too often community driven change is inhibited by the funding criteria of external do- Halifax Opportunities Trust nors and government agencies. In an environ- ...is a Development Trust serving a community ment where mainstream funding sources are with a high level of immigration, often with low becoming like an oasis in a vast unforgiving de- levels of literacy and numeracy. The organisa- sert, there is fierce competition among commu- tion’s focus has been in helping people in the nities, and even community and voluntary or- key areas of learning, employment, and busi- ganisations working within the same commu- ness. The organisation delivers £2m worth of nity. Community ability to develop viable alter- services each year from two Business Centres natives to state funding is vital both for the which act as ‘hubs’ for service delivery to the overall fiscal survival of the third sector, and for local community (learn direct, ethical employ- maintaining the sector’s integrity and commit- ment agency, subsidised workspace, networking ment to bottom up development. opportunities) and provide income for the Trust. Liberating existing under-utilised physi- Halifax Opportunities Trust is now able cal/infrastructural assets through social entre- to offer support to other community organisa- preneurship, and prudent asset management tions - including support for other development and good corporate governance as Halifax Op- portunities Trust has done, also shifts power away from the agenda of external funders and towards the priorities set by local residents. It effectively moves the decision making authority away from external funders to communities who are committed to sustainable and inclusive development of socially responsive supports. Halifax Opportunities Trust is just one of over 450 such Trusts throughout the UK, all of them supported by the Development Trust As- sociation (DTA). The DTA is a network of com- munity practitioners established to support the set up of development trusts, and help existing Remembering the initiative of local communities (Photo courtesy of Cormac Russell) trusts learn from each other and work effec- tively. Their combined income is over £260m 12
  • 13. IAF Europe Newsletter August 2009 and development trusts have £490m of assets in message is one of respect and self-esteem and a community ownership. vision to take dance to other youth in the coun- Delegates also heard remarkable stories of try. community resilience and social entrepreneur- Their story reminds us that everyone ship from the Goodwin Development Trust, and loses when young people are pathologised or the North Allerdale Development Trust. To hemmed into narrow categories such as pupil, paraphrase Rev. Moses Coady, the father of client, anti-social, immature, or problematic. Canada’s Antigonish Cooperative Movement: TR14 are seen as hugely resourceful creative ‘they secure what they need by using what they citizens who are co-producers of their commu- have’. Conference participants also visited the nity’s well being. Every one of them believe they Vauxhall Neighbourhood Council, and Leasowe can transform and energise their neighbour- Development Trust, both powerful examples of hoods through dance and a endless array of the power of asset transfer. other mediums, and they’re right! Youth in Control: Asset-based Com- “Baking a successful community munity Development in Cornwall cake” Named after their postcode in West The following are just some of the many Cornwall, the TR14ers are a remarkable group nuggets of wisdom that Professor John of young people who have transformed their McKnight shared at the opening session of the lives and their community through the medium conference. If you are wondering why I present of street dance. The TR14ers were started in the keynote comments last, then I refer you to 2004, supported by the Connecting Communi- the title of the conference. ties (C2) programme, an asset-based, multi- John began by noting that wherever we agency approach to enable residents to lead are in a local place, there are people with far change for themselves. Since it began, 586 more gifts, enthusiasm, and skills than any one young people have joined the group, which is person or organisation can know. Additionally, led by 30 peer-selected dance leaders. Their there are physical assets such as land, buildings, Professor John McKnight is the co-developer of Asset-based community development. He is with Northwestern University in the USA. (Photo courtesy of Cormac Russell) 13
  • 14. IAF Europe Newsletter August 2009 and other infrastructural resources. These two issues such as housing, estate management, and things - along with the support of institutions; the local economy, but there is also action relat- vibrancy of associational life, and economic ex- ing to health issues, the environment and com- change - are the ingredients from which “we can munity safety, and justice. A cross cutting fea- bake a successful community cake”. ture of all deeply rooted asset based community Planners and officials more often than development initiatives is the aspiration to in- not start by looking at what is wrong, what is volve all sectors of a given community. Often missing, what is problematic – and having the issue that draws people together is ‘how we mapped all that is missing vis a vis their needs can support the children of our communities to map, conclude that people need them and other grow up to be productive adults?’ If we believe services to come in and fix all the problems they that it takes an entire village to raise a child; have. And of course we always find what we what does it take to create a village where every look for, since the question always carries the child feels he or she belongs and has something criteria of its answer. Hence a needs analysis to contribute? will always conclude the need for outside pro- John identified a number of key ele- fessional intervention. ments to successful citizen centred initiatives But citizens who want to develop their based on his own observations and learnings communities and are eager to get movement over many years in many communities of place: toward change under way, tend to start from 1. Have a vision of what a place the inside, with a deep intuitive understanding (neighbourhood) will be like in 10 years that that “you don’t know what you need until you everyone has had an opportunity to shape; know what you have.” Starting from the inside, 2. Continuously widen the circle of participa- with “what you’ve got”, is the essence of citizen- tion, ensuring ever more people are invited led initiatives. to engage in citizen driven initiatives. Re- Citizen initiatives based on ABCD are membering that a town hall meeting alone springing up all over the world, from remote will not engage the majority of people; rural areas to towns and big cities. John saw this 3. Use new development tools, especially conference as part of an emerging pattern. In the internet, but remember that power is October 2008, delegates from nine Pacific Rim in relationship-building, and that infor- countries met to discuss ABCD and in July 2009, mation transferred through ICT may representatives from 14 countries from the not always carry wisdom or facilitate Global South met in Canada with the same genuine connections. It is relationships agenda. These various continental initiatives, that bring about change, so we need to considered alongside the work taking place in use ICT wisely to augment social net- North America, suggest that a global movement working but not to replace it; is emerging. 4. Create new financial tools such as mini Most citizen led initiatives start around grants schemes that will attract people who don’t want to be part of a formal group or to be tied into restrictive fund- ing criteria. These people are project oriented and want to make small changes with a number of their neighbours. Once they become engaged, we can connect them to wider more in- clusive opportunities for community building; John concluded by noting that local peo- ple, residents, citizens are “producers of the fu- ture - their future and ours”. When people are Conference delegates Liverpool June 2009 (Photo courtesy of Cormac Russell) truly powerful, they are not in the role of con- 14
  • 15. IAF Europe Newsletter August 2009 sumers, they are not clients, nor are they advi- ment. sors to the Authorities, instead they are at the As we promote a shift from investing in centre of democracy. Citizens are therefore each deficiencies, to investing in capacities, some other’s best teachers and democracy is the shell very real challenges will present themselves - that creates the safe environment within which but I believe the opportunities far exceed the that can happen. Hence, in an era when big challenges. I therefore can think of no better institutions are stumbling, citizens need to way to conclude this article than with these become more authoritative in the interests of words: democracy. 'Democracy is not a spectator sport. Democracy is about the participation of citizens. It is a journey Next steps where diversity is celebrated, the public good is nego- Post conference, we intend to establish a tiated, and intense deliberation and dialogue are con- European ABCD Network. We know that there ducted. It is about being involved.' (M Wyman, are Asset Based initiatives in Sweden, Italy, Learning to Engage) Greenland, Serbia, the Balkans, the UK, Ireland, the Netherlands. We also believe many practi- Cormac Russell is International faculty member of tioners throughout Europe are using asset based the ABCD Institute, Northwestern University, Chi- community led developmental approaches. cago, and Managing Director of Nurture Develop- This Network will function as a commu- ment, a consultancy that works with organisations, nity of practice and facilitate the sharing of prac- government agencies and communities interested in tice as well as creating an environment of mu- engaging in Appreciative Inquiry, developing tual support and mentoring in the emerging strength based approaches, and ABCD initiatives field of ABCD community organising. We also and strategies. Nurture Development has a European hope to partner with strategic groups through- base in Dublin, Ireland, and an East African base in out Europe with a view to rolling out master Nairobi, Kenya. For further details, visit classes in Asset Based Community Develop- www.nurturedevelopment.ie or email Cormac di- rectly at cormac@nurturedevelopment.ie Delegates take a break at the ABCD Conference Liverpool, June 2009 (Photo courtesy of Cormac Russell) 15
  • 16. IAF Europe Newsletter August 2009 Group Problem Solving and Diversity By Karen Jackson and Ian Taylor Introduction problems must be solved, ie. where there was un- In our book, ‘The Power of Difference’, we certainty surrounding the issue, and where people discuss some issues involved in facilitating groups were prepared to do the work needed to develop to problem solve and why diversity is vital in ena- the required team behaviours. He produced two bling the group to solve problems. In doing so, we diagrams to show clearly what he had in mind. echo the 2004 IAF Code of Ethics for Facilitators Casey thought the most important factor in which emphasizes the need to create a balance deciding what kind of issue a team is solving is between participation and results. the amount of information that the team must Problem solving is the common element in share in order to solve the problem. In Diagram 1, the groups you facilitate. More than likely, you are he shows that if there is no need to share, then the there because the group is unable, without your team is solving ‘simple puzzles’. It is unlikely that help, to focus their combined thinking and activi- you would be needed to facilitate in such a situa- ties on the issue in hand so as to achieve the opti- tion. mum result. It will be the same if you are an inter- If there is some need to share and thus the nal facilitator or an external consultant in that role. team needs to co-operate, then it is solving a ‘complex puzzle’. If you are facilitating a ‘one-off’ Group Problem Solving with a group that you are unlikely to see again, it Reg Revans1, the originator of action is unlikely – unless they are a very emotionally learning and the first person to analyse problem mature group - that you would be able to help its solving behaviour in groups, pointed out that members solve any more than a complex puzzle. there is a difference between ‘puzzles’ and If it is essential for a team to share, then it is ‘problems’. solving a problem. Thus, according to Casey, the Puzzles have a known answer, although it team must pass through both the sharing barrier may not be known to the individual or group. A and the uncertainty barrier as likely, there is nei- little more reading or asking the right questions of ther a shared understanding of the solution or colleagues or experts will throw up the right an- (and most telling) a shared understanding of what swer – the solution that already exists. In this case, the problem is in the first place. the answer lies in the room and your role is to help elicit the appropriate information, in the cor- rect sequence, in order for the puzzle to be solved. In contrast, ‘problems’ are those issues, challenges and opportunities where there is no single solution or even one way of doing things. A solution might not even exist, as different people in different circumstances will suggest different courses of action. Solving these problems is a much more difficult facilitation challenge. The late David Casey2 has built on the work of Revans, whom he admired greatly, to develop a simple formula that gives us some greater insights into how groups operate. He distinguished be- tween co-operative groups and teams, but tweaked Revans’ taxonomy by coming up with simple puzzles, complex puzzles, and problems. Casey believed that real teamwork behav- iour requires so much effort, energy and persis- tence that it should be attempted only if very real 16
  • 17. IAF Europe Newsletter August 2009 Knowing where to put your energy They found the idea of whether an issue If you have found yourself agreeing or was in the top right part of Casey’s model or in disagreeing with our definition of groups, then the middle part, a helpful litmus test of how you are beginning to think about this need to many people and whom, should get involved. share, the emotional barrier and the type of Thus they were able to either schedule separate problems that groups that you have facilitated meetings of the requisite numbers and just re- have had to face. port the outcomes at their weekly team meeting, You may want to commit the diagram to or discuss the issue as a team. memory as an ‘aide memoire’ when you are faced with a facilitation. It may be that the group What is problem solving? you are facilitating has some need to share and Individuals differ in how they approach, you are helping them to solve ‘complex puzzles’, define and solve problems3 but this diversity is which is where most facilitation takes place. essential in solving different types of problems. Then you will need to know where to put your There is a view that all individual problem solv- energy in understanding the diversities in the ing is based on the different ways that people group. Such knowledge will help you under- use structure. We will look at this and some stand what is required to co-operate, negotiate other work of Dr. Michael Kirton in more detail and co-ordinate the group’s work, as you can see in the next article on Problem Solving. from Diagram 2, where some feelings processes Research shows that people rush to solve a are coming into play. problem without sharing with one another what However, if your group is solving they thought the problem was really about or ‘problems’ where it is essential to share informa- without appreciating that their suggested solu- tion, then take a good look at Diagram 2. Such a tion would cause other problems4. This leads to group requires the highest inter-personal skills all sorts of difficulties and ensures that groups because task processes and feelings processes are are not always as productive as they might be. equal; your group must be able to move through While understanding the type of problem the Uncertainty and Sharing Barriers and the you are addressing is very important for success- Feelings Barrier. You are unlikely to be able to ful facilitation, other issues are involved before achieve this as a facilitator unless you meet fre- you can get all your group members aligned to quently with the group, have developed mutual solving the problem in hand. trust, and can target your energy appropriately. Why do groups not work together bet- Business life is getting more complex ter? and groups are facing issues of change, continu- We would be surprised if, as a group ous improvement or coping with recession that facilitator, you have not said many times, “Why they have never faced before. Thus it is likely can’t they just get on with each other and get on that more and more groups will have to look at with the job at the same time? It would make life how much they must share and what this in- so much easier.” You may be tired of the perpet- volves, and will realize that, at least some of the ual politics within groups you facilitate and wish time, they are solving ‘problems’ in conditions of people would spend as much energy on the task uncertainty. as on jockeying for position. We worked with a successful NHS Acute ‘The quality of interpersonal relationships Primary Care Executive Team which had diffi- amongst group members often leaves much to be culty finding time to discuss all the issues perti- desired,” says management writer David nent to them as a team at their weekly meeting. Nadler5. “People fall too readily into patterns of Sometimes the whole team was involved; other competitiveness, conflict and hostility; only times, only some members were involved. It was rarely do a group’s members support and help difficult to know where a subject fitted until they one another as difficult ideas and issues are began to discuss it. 17
  • 18. IAF Europe Newsletter August 2009 worked through.’ entation, Organisation, Open Data Flow, Prob- One reason that people behave badly lem solving and Commencing, brings us to the when working together is that every individual better known ‘Form, Storm, Norm, and Perform’. has conflicting needs of independence and so- This model shows that the group initially spends cialization6. These needs, and how they are rec- a lot of time noisily debating issues and does not onciled, differ from person to person. Two peo- get far until it develops ‘norms’ (methods of ple in the same situation may behave differently, working for itself); then it starts to achieve its depending on what their needs are. objective. What is not very often quoted is the However, how the individual sees these ‘Transforming’ part of the model. two polarized needs also depends on the re- Groups that work together regularly have sources that are available to be shared. In a group often found a way of operating so that there is situation, many resources – kudos, praise, a sense less and less storming time. However, storming of achievement, and so on - are often rationed. time is an essential part of the process and must What this means in practice is that indi- be catered for whenever groups first get together viduals want their own way in things as often as to achieve a task. In fact, sometimes storming possible, without forfeiting the goodwill of their may take much longer than the actual perform- colleagues. Internally, they think their ideas are ing. best, their views right, and their course of action We always start our seminars with an the only one that fits the bill. Thus, given individ- exercise that uses group storming to good effect, ual diversity, everyone is thinking in an indi- allowing people to let off steam as early as possi- vidualistic way, with different ideas, views and ble by stating their grievances and having a say. corresponding actions. It is rather like, during children’s parties, having However, most people also want love a running round game before a story. and affection. In groups, we think of this need in terms of recognition – a hearing for their ideas, A language for discussing difference an opportunity to speak, a share of the spoils, etc. The competing claims of individuality and Often, individuals can only manage this dichot- affiliation are particularly evident when a team is omy by negotiating down from having their own malfunctioning and team members can see that way to one of give and take – where they give things are going wrong. In these circumstances, others in the team some of the same recognition how can individuals regain the trust of their fel- they want for themselves. low group members? When a manager is negotiating a budget To work together over a sustained period, for his or her group, for example, the group people need to be able to predict the likely be- members rely on him or her to do well for them haviour of the other individuals in their problem while he or she also must compete with his or solving group. Understanding how to apply the her peers and also satisfy his or her superiors. diversity variables mentioned in last month’s Uncertain conditions increase anxiety about the article helps to do this. amount of resource available, exacerbating these Theories or instruments that explain these diametrically opposed needs and raising them to differences also are helpful. In later articles, we new heights of conflict and disruptive behaviour. will suggest some instruments or questionnaires that we find helpful. Some are available at little Form, storm, norm and perform expense but others require considerable expertise These competing claims are particularly clear and a course of study – a small price to pay for when a new group gets together. Tuckman and all the research that has gone into them and the Jensen7 developed a model for group develop- dividends they pay. ment that has two sets of variables, ‘Personal Re- Many of these instruments help to create lations’ and ‘Task Functions’. Working through a shared language which enables team members the ‘personal relations’ variables of Dependency, to understand the differences within the team Tension, Cohesion, Inter-dependence and Cele- and discuss those differences in an objective and bration and the ‘task functions’ variables of Ori- intelligent way. As Senge8 has said, a shared lan- 18
  • 19. IAF Europe Newsletter August 2009 guage is absolutely crucial to enable groups to work together. Individual behaviour is fuelled by anxiety that has multiple sources. Anxieties about being in a group problem solving situation manifest as questions such as ‘How will I measure up?, What if I can’t make a contribution?’, etc, American psychoanalyst Glen Gabbard9 suggests there is a hierarchy of anxiety which begins with disintegration anxiety (the anxiety of being anni- hilated or losing one’s sense of identity) and goes up to super-ego anxiety (being in conflict with one’s own set of values). Karen Horney10 be- lieved that workaholism in individuals is an at- tempt to control intense anxiety, and realized the need to grapple with one’s hostile influences whilst maintaining one’s connection to others. We believe that this anxiety, which can come acutely into focus in a group situation, can cially at work, they usually mean differences of be reduced if people have a deeper understand- race, gender, religious adherence, and more re- ing of their fellow group members and can dis- cently, age, and indeed these are important in cuss differences using a neutral language. maintaining a just and fair workplace. Erika Lu- We boldly state that everyone is creative cas suggests in Making Inclusivity a Reality12 that but has a different style of manifesting it, as we the best place to start may be with an agreed find that in many groups, there is concern about definition of diversity. creativity. Many people feel they are labeled as The British Chartered Management Insti- ‘not creative’ and thus their contribution is under tute suggests diversity is about ‘valuing the dif- -valued. Explaining the diversity of creative ferences between people and the ways in which styles puts some of these fears to rest, and creates these differences can contribute to a richer, more an understanding that leads to different lan- creative and more productive environment’. We guages in which to understand difference. agree with this sentiment, although we widen the list of variables considerably. What has Diversity ever done for us? A Chartered Institute of Personnel and It comes as something as a shock to real- Development electronic survey conducted in ize that the Japanese word for ‘different’, early 2006 provided valuable benchmarking in- ‘chigau’, also means ‘wrong’11. In Japan, if you formation on the state-of-play in UK organiza- think differently from the other members of your tions regarding diversity progress generally and group, you must be wrong. This may be comfort- what drives that change13. It found the top driver ing when gaining consensus is the goal, but also for progress is law, although many employers indicates the possibility of the lowest common did not address all statutory discrimination pro- denominator. visions. Business drivers for change included It is a moot point, addressed by all prob- recruiting the best talent, improvements to cus- lem solvers at some stage, whether the solution tomer relations, creativity and performance. that is acceptable to most people is the best solu- The survey found that most employers tion, or not. For many problems, acceptability is failed to grasp the full nature of the business not the key to the best solution, as you find when case, which suggests that there is huge potential your role is to support the group to do what is for adding value to business performance if or- best, not what is acceptable - although you may ganizations are smarter at managing diversity. have to settle for the most practicable. We agree, and have both widened and focused When people talk about diversity, espe- the debate. We are concerned about many more aspects of diversity and are focusing on the work 19
  • 20. IAF Europe Newsletter August 2009 of groups and what you can do as a facilitator to group will be needed. A wide range of problems release that potential. requires a wide range of problem solvers, who in Diversity within a group can be likened to turn are difficult to manage. the diversity of bacteria in the human body. Hu- Kirton has said, ‘Groups form to solve mans each contain about one kilogram of bacte- Problem A. By doing so we have acquired Prob- ria, a few potentially hostile, a few friendly and lem B – how to manage each other. Unsuccessful the rest neutral; a pool of potential resource. We problem solving groups spend more energy on have more DNA than we need14. In that surplus, Problem B rather than Problem A.’17 As a facilita- diversity is the key to success in constantly de- tor, you may have had much frustrating experi- veloping to survive, eg. in combating hostile mi- ence of this. cro-organisms that themselves are constantly In summary, it seems we do not bring a developing. group’s diversities into play sufficiently, partly Nature’s lesson is that neutral diversity, as because we do not know what they are and long as it is only modestly expensive to keep, is partly because we as facilitators cannot always well worth tolerating by the host as a potential handle the complexity involved. There are other pool of diversity from which change can emerge reasons – that we do not recognize the problem if needed. Work with fruit flies15 showed that that needs diversities and we do not invest the difference in an individual fly, such as males time to spend on diversities even if this was the with rare characteristics, resulted in more suc- case. Casey is right. If the prize is high enough, cessful mating. Rare trees or animals also tend to we as facilitators cannot invest enough, but we be able to fend off predators and disease, until have to know that it is. they become common. Thus Nature suggests that genetic diversity is a critical pool of oppor- Does Diversity Work? tunity for change that is vital to survival. There is evidence that diversity can im- prove problem solving. Cox and Blake18 bring Diversity and change together much of the research on managing di- As Kirton16 has shown, an individual’s versity and organizational competitiveness in management of diversity begins with the brain. American companies. Creativity and problem- As our world becomes more complex and we solving are amongst several areas which they must collaborate with other problem-solvers, we think benefit from heterogeneity (mostly culture have learned to differentiate between ‘them’ and and gender). ‘us’. ‘Us’ seems same, safe and therefore useful, They cite Rosbeth Moss Kanter19 who but ‘them’ seems less similar, possibly less safe, found as far back as 1983 that the most innova- and hostile rather than useful. While instincts tive companies deliberately established hetero- help many organisms solve this problem, hu- geneous teams to ‘create a marketplace of ideas, mans face it as one more problem to solve. recognizing that a multiplicity of points of view We need to understand better the trade- need to be brought to bear on a problem’. She off between the obvious economy of effort that also found that organizations that were big on comes with dealing with limited diversity innovation also were better than most in eradi- (people like us, sometimes called ‘similarity at- cating racism, sexism and classism. traction’) and the immediate or potential value Charlene Nemeth20 found that groups ex- of accommodating wider diversity. Diversity posed to minority views were more creative than creates complexity, which in turn presents chal- the most homogeneous, and that persistent ex- lenges for all individuals and creates resent- posure to minority viewpoints stimulated crea- ments within those with limited capacity for tive thought processes and problem solving. complexity. ‘Diverse groups have a broader and richer A narrowly diverse group could exist base of experience from which to approach a very successfully in steady state for some consid- problem. Thus managing diversity also has the erable time, if necessary. However, the current potential to improve problem solving and deci- rate of change means such a group will collapse sion making’21. and become unsuccessful, and a more diverse 20
  • 21. IAF Europe Newsletter August 2009 ‘In sum, culturally diverse workforces ness, paperback edition, original 1990 create competitive advantage through better de- 9Kreps, Joel Ibrahim, Anxiety, Islamica Issue 18, 2006 cisions,” Cox and Blake concluded. “A variety of 10Horney, Karen, (1946), Our Inner conflicts: A con- perspectives brought to the issue, higher levels of structive theory of neurosis, Routledge critical analysis of alternatives through minority influence effects, and lower probability of group- 11Taken from a book review by Harriet Sergeant on, think, all contribute.’ They do have caveats, how- ‘The Blue-eyed Salaryman’, by Niall Murtagh, (2005), ever. They believe that top management support The Spectator, 2 April, 2005 and training in cultural awareness is critical to 12Lucas, Erika, (2007), Making Inclusivity a Reality, Pro- success. We know that in emphasizing the differ- fessional Manager, Vol 16, Issue 4, July ences between people rather than similarities, we Worman, Dianah, (2006), Managing diversity is the 13 might be labeled as divisive. We take comfort Business, Impact, Quarterly Update on CIPD Policy from Tsvetan Todorov’s book, On Human Di- and Research, Issue 17, 1, October versity22. Todorov, in describing Montesquieu’s various writings on cultural difference, said he Jones, S., (2000), The language of the genes, (rev. ed.) 14 pictured ‘the diversity of peoples and the unity London, Flamingo of the human race at one and the same time’. We 15Petite, Claudine, (1958), Le determinism genetique et would like to think that we have explored the diversity of individuals in groups whilst also psycho-phisiologique de la competition sexuelle chez drosop- assuming individuals have a universal objective hila elangaster, Bulletin Biologique, Vol. 92, p.248-329 in what is best for the group. Kirton, M.J., (2003), Adaption-Innovation: In the 16 Context of Diversity and Change, Routledge Notes 1Revans, R. (1980), Action Learning, New Techniques Kirton, M.J., (1994), (Ed.), Adaptors and Innovators: 17 for Managers, Blond and Briggs Styles of Creativity and Problem-solving, Routledge. Revised paperback edition, original 1989 Casey, D., (1985), When is a team not a team?, Person- 2 nel Management, Jan., p.26-29 Cox, T.H., & Blake, S., (1991), Managing cultural di- 18 versity: implications for organizational competitive- Kirton, M.J., (1994), (Ed.), Adaptors and Innovators: 3 ness, Academy of Management Executive, Vol. Styles of Creativity and Problem-solving, Routledge. 5,No.3, p.45 Revised paperback edition, original 1989 Kanter, Rosbeth Moss, (1983), The Change Masters, 19 Kirton, M.J., (1994), (Ed.), Adaptors and Innovators: 4 New York: Simon and Schuster Styles of Creativity and Problem-solving, Routledge. Revised paperback edition, original 1989 20Nemeth, C.J., (1986), Differential Contributions of Ma- jority and Minority Influence, Psychological Review, 5Nadler, D., Hackman, J. and Lawlor, E., (1979), Man- Vol.93, p.23-32 aging organizational behaviour, Little Brown Cox, T.H., & Blake, S., (1991), Managing cultural di- 21 6Van der Molen, P.P., (1994), Adaption-Innovation and versity: implications for organizational competitive- Changes in Social Structure on the Anatomy of Catastro- ness, Academy of Management Executive, Vol. phe, in Kirton, M.J. (Ed.) Adaptors and Innovators, 5,No.3, p.45 Styles of Creativity and Problem-solving, Routledge, 22Todorov, Tsvetan, (1993), On Human Diversity, Na- 7Tuckman, B.W. and Jenson, M.A. (1977), Stages of tionalism, Racism and Exoticism in French Thought, small group development revisited, Group and Organisa- Cambridge, Massachusetts/London, trans. Catherine tional Studies, 2 Porter 8Senge P., (1993), The Fifth Discipline: The Art and Practice of the Learning Organisation, Century Busi- 21
  • 22. IAF Europe Newsletter August 2009 Bulletin Board Welcome, new and return- places and communities that are simultaneously ing members (July 2009) highly effective and that improve the quality of life. We are delighted to welcome the His book, The Skilled Facilitator: A Compre- following new members who hensive Resource for Consultants, Facilitators, Manag- joined IAF in July: ers, Trainers and Coaches, is often called the standard • Justin Bridge, UK reference on facilitation. He is also co-author of The • Laura Gould, UK Skilled Facilitator Fieldbook: Tips, Tools, and • Stephen Holmes, UK Tested Methods, for Consultants, Facilitators, Man- • James Hudson, UK agers, Trainers and Coaches, and the author of vari- • Markus Lang, Austria ous articles on facilitation and organizational • Penny Malik, UK change. • Laura Ovenden, UK Roger has served as facilitator and consult- • Valérie Saintot, Germany ant to Fortune 500 corporations, federal, state, and • Helen West, UK local government agencies, and nonprofit organiza- • Irene Xanthaki, UK tions in the USA for more than 25 years. The first workshop is a one-day introduction And we are equally delighted to welcome back IAF to the Skilled Facilitator approach on Monday Dec. members who renewed their memberships during 7, 2009, and is a prerequisite for the four-day inten- July: sive workshop which follows on Dec. 8-11, 2009. • Walter Bock, Netherlands Only 24 places are available, so you may • Lars Borgmann, Denmark want to consider booking now if you are interested. • Marjolijn de Graaf, Netherlands You can book online at http://www.resolvegb.com. • Ellen Gjerde, Norway Board directors, senior managers, team leaders, • Catalina Quiroz Nino, UK facilitators, consultants, coaches, and mediators all • Ingrid Renirie, Netherlands will be interested in the Skilled Facilitator approach • Wolfgang Schmitz, Vanuatu to increasing group and organizational effective- • Vida Ogorelec Wagner, Slovenia ness. Using real work situations, you will learn how to: • Reduce unnecessary conflict • Build credibility and trust by addressing diffi- First Roger Schwarz Workshop in Europe cult issues with your entire group Roger Schwarz, au- • Identify functional and dysfunctional behav- thor of the international best- iour faster and more accurately seller “The Skilled Facilitator” • Intervene in difficult situations without creat- and known around the world ing defensiveness as an expert on facilitation, is • Help group members increase accountability holding his first Skilled Facili- and commitment to each other tator Workshop in Europe this Help groups become less dependent on you December in London. over time. An organizational You will also learn how to create these positive out- psychologist and founder and president of Roger comes: Schwarz & Associates, Roger teaches, consults, and • Decisions that get better results writes about facilitation, managing change and • Decisions that people actively support conflict, and developing effective work groups. His • Decisions that save time values-based systemic approach to facilitation • Better relationships - at work and in your per- moves beyond meeting management to focusing on sonal life creating highly effective groups and organizations, • More personal satisfaction and less stress - for reflecting his desire to help others create work- 22