Word-of-Mouth with Locals Love Us

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The Trust in Advertising
Revolution

Then

Now

Chasing Consumers

Typical Response

Typical Response

Typical Response

Typical Response

Extreme Response

Who we trust

Who we trust

Who we trust

We also trust “Anonymous”

Who we trust the most
Source: Nielsen Global Trust in Advertising Survey 3Q 2011

Who sees this transition?

Others have tried

Who else?

Anyone else?

There’s more?!

Even Google?!!!

What are they missing?

Offline

Negative Spiral

How are we different?

Locals know better

Online AND Off

Reward the good

The process

Locals Love It

Locals Love Us

Thank you!
Nathan Schock
http://localsloveus.com

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Word-of-Mouth with Locals Love Us

1. The Trust in Advertising Revolution

4. Chasing Consumers

5. Typical Response

6. Typical Response

7. Typical Response

8. Typical Response

9. Extreme Response

10. Who we trust

11. Who we trust

12. Who we trust

13. We also trust “Anonymous”

14. Who we trust the most Source: Nielsen Global Trust in Advertising Survey 3Q 2011

15. Who sees this transition?

16. Others have tried

18. Anyone else?

19. There’s more?!

20. Even Google?!!!

21. What are they missing?

23. Negative Spiral

24. How are we different?

25. Locals know better

26. Online AND Off

27. Winner Logo http://localsloveus.com/awardkit

28. Reward the good

29. The process

30. Locals Love It

31. Locals Love Us

32. Thank you! Nathan Schock http://localsloveus.com