It can be hard to find time to use social media to get the word out about your various programs. However social media can give you some excellent tools for connecting with your constituents in new and deeper ways. Check out this mini-presentation aimed at giving you ways to use social media more effectively. Presented by Abby Nafziger at the Springwire National Conference on Oct 11, 2012.

1. Making Effective Use of Social
Media to Promote Your Programs
Abby Nafziger
Community Engagement Coordinator

2. Social Media + Programs = Effective Promotion
 Why use Social Media in
the first place?
 How to use Social Media
without wasting your
time?
 Resources
Photo Credit: Flickr user Jar (Away)

3. Why use Social Media in the first place?
Tell Your Story Build Relationships

4. Why use Social Media in the first place?
Improve Agency
Drive Offline Action
Connections

5. Why use Social Media in the first place?
Thank volunteers Show your history

6. Ways to be Effective
Plan and Schedule Set Goals and Measure
 Content Calendars  S.M.A.R.T Goals
 Scheduling posts  Specific
 Twitter  Measurable
 Facebook  Aligned
 Realistic
 Timely
http://www.npowernw.org/blog/5-ways-to-further-your-mission- http://www.npowernw.org/blog/tech-assessment-social-media-
through-social-media training-re-cap-blog-post

7. Resources
Just getting started
 The Nonprofit Social Media Decision Guide – A guide to help
your org decide which channels to start with and set up the
basics.
Looking to learn from your peers
 NTEN Nonprofit Social Networking Benchmark Report – This
report reflects the social media usage of over 11,000 nonprofit
orgs.
Fine-tuning your strategy
 NPower Northwest Social Media Audit Tool – This tool helps an
organization evaluate what is and isn’t working with current
social media efforts.