Responsive (and Adaptive!) design and the content challenge (UXPA)
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Responsive (and Adaptive!) design and the content challenge (UXPA)

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Originally presented 2013-06-18 at UXPA UK (User Experience Professionals Association UK) event held at Sapient Nitro's offices in London. Organised by Lisa Moore, WriteByte. ...

Originally presented 2013-06-18 at UXPA UK (User Experience Professionals Association UK) event held at Sapient Nitro's offices in London. Organised by Lisa Moore, WriteByte.

Abstract:
Responsive (and Adaptive) design can sometimes be thought of as the art and science of hammering round pegs into square holes.  Content that isn’t properly structured and controlled with a solid content strategy can struggle to properly adapt to different display contexts. Noz Urbina looks at how CS and UX professionals can work together to engage and please users in a multi-device world.

Lessons learned from this session:
This session received strong reviews. People were quite engaged by the concept of Adaptive Content.

Questions focussed around the IA/CS relationship: How and where is IA handled inside body content and how can teams work together. The answer is generally: much more closely. CSs are both guiding and soliciting the support of IAs to extend real structure and semantics into body content blocks to enable reuse, tranformation and filtering. IA and CS professionals need to work more closesly for Adaptive Content than they would otherwise.

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Responsive (and Adaptive!) design and the content challenge (UXPA) Responsive (and Adaptive!) design and the content challenge (UXPA) Presentation Transcript

  • Responsive design and the content challenge noz.urbina@mekon.com @nozurbina lessworkmoreflow.blogspot.com
  • Abstract Responsive design can sometimes be thought of as the art and science of hammering round pegs into square holes. Content that isn‟t properly structured and controlled with a solid content strategy can struggle to properly adapt to different display contexts. Noz Urbina looks at how CS and UX professionals can work together to engage and please users in a multi-device world.
  • Agenda • Me • Terms – Adaptive/Responsive Design? • Many challenges – Content and UX • Adaptive Content • Collaboration to meet the challenge
  • Viva España! Congility Events Chair Content strategist Consultant/trainer Author Noz Urbina (me)
  • Becoming a Content Strategist Customer support for authoring tools Presales support Content solutions services and training Consultant for content strategies “Did you know you‟re called a „content strategist’ now?”
  • DEFINING OUR TERMS Responsive Design Adaptive Design Content and UX Adaptive Content
  • Responsive Design All content is delivered. Appearance, layouts and features are adjusted for device client-side
  • Adaptive Design Device and other context is detected, then server-side logic sends only appropriate layouts & features LinkedIn
  • App Mobile Site LinkedIn
  • THAT’S THE LEAST OF OUR WORRIES If only there were only desktop and mobile...
  • Beyond 24”
  • bit.ly/lwmf-taxDJp1 Multi-device
  • Google Glass Vuzix M100 Recon JetEpson Moverio (on sale) Telepathy One
  • BUT WHAT ABOUT THE CONTENT? The stuff that the people are actually looking for?
  • Content is the lens through which users perceive the brand http://commons.wikimedia.org/wiki/File: Oakley_sunglasses.jpg
  • Lens and Frames Must Work Together Personal Preference Functional Imperative All images http://commons.wikimedia.org
  • Content and User Experience • Great design can‟t save inappropriate content • The more diverse the interaction contexts, the more stretched content will become • Square peg, round hole, bad experience
  • Adaptive Content • Content designed to adapt to multi-channel multi-format and progressive enhancement / disclosure situations • Can be: – Transformed – Filtered • Because it‟s got: – No presentation information! – Structure – Rich metadata – Built-in, in-line semantics
  • Adaptive Content • Adaptive Content Enables Contextually- Appropriate Experiences
  • Why Now? • Multi-channel scenarios and responsive and adaptive design are raising the profile of Content Strategy and Adaptive Content • It forces people to confront real optimisation of the content‟s role in UX
  • Q&A ...and surprise book give-away! noz.urbina@mekon.com @nozurbina http://lessworkmoreflow.blogspot.com Please reach under your chairs and look for a winning sticker!