Delivering Dynamic Content Solutions   using XML   Noz Urbina             Mark Poston   Senior Consultant      Senior Cons...
Me/Mekon• Consultant/Trainer for Mekon Ltd. (www.mekon.com)    – Content strategy    – Mekon 20 years, me 10 years – speci...
www.mekon.com                                           lessworkmoreflow.blogspot.com                                     ...
Formats are diverse@nozurbina
What is a Dynamic Content Solution?•   Goes beyond traditional methods of publishing•   Published at the moment it is requ...
Content Curation and reuse• Content curation is reusing content for new aims• Sometimes it can be automated, sometimes can...
Scenarios are diverseOriginal Flow   New        New        New                Scenario   Audience   Platform              ...
XML – Enabler of Dynamic Content Solutions• Take advantage of XML standards   – Metadata, Conditions, Specialization, Reus...
Outside our comfort zone:   What are non-publishers doing with publishing?   DYNAMIC XML PUBLISHING SOLUTIONS@nozurbina
MARITIME ROUTE DATA@nozurbina
Maritime Route Data – UK Gov• Create a catalogue of about 100 page-based  books about shipping routes around the world• Wa...
Example of Content Creation & Delivery• Links from content to physical features in  geospatial database• Each physical fea...
@nozurbina
Easy insertion of              live data links              into hand-              authored              content@nozurbina
What can we learn?• Content services inside and outside your organisation  could be integrated into apps, digital editions...
HIGH TECH MANUFACTURING@nozurbina
Medical Devices Manufacture• Content from various sources in page-based  deliverables. Coming from:   –   Partners   –   O...
Traditional Website Scenario@nozurbina
Socially Enabled, Customised Scenario Community                                       and Personal             Bookmark/Do...
On the iPad              -User content linked back to central               content...                 -By related article...
What can we learn?• When properly structured and componentised,  we can create new deliverables based on what  the custome...
Application in traditional publishingOriginal Flow   New        New        New                Scenario   Audience   Platfo...
Summary• We can learn from what other industries are  doing with dynamic publishing• DITA acts as an enabler to solutions•...
Thank you!   Q&A?   Noz Urbina             Mark Poston   Senior Consultant      Senior Consultant   noz.urbina@mekon.com  ...
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Delivering Dynamic Content Solutions using XML - PubExp12

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Presented at Publishing Expo 2012 at Earls Court 2, London by Noz Urbina, Senior Consultant, Mekon. Developed in collaboration with Mark Poston, Senior Consultant, Mekon.

This presentation looks at how an XML-based architecture can act as an enabler for content solutions across diverse scenarios.

By enabling content curation and recombination for new deilverables, publishers can leverage existing assets for new benefits.

It explores ways in which XML can be dynamically delivered to web and mobile applications with examples including location-aware solutions and socially enabled content.

Published in: Technology
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Delivering Dynamic Content Solutions using XML - PubExp12

  1. 1. Delivering Dynamic Content Solutions using XML Noz Urbina Mark Poston Senior Consultant Senior Consultant noz.urbina@mekon.com mark.poston@mekon.com @nozurbina @mekonmark@nozurbina
  2. 2. Me/Mekon• Consultant/Trainer for Mekon Ltd. (www.mekon.com) – Content strategy – Mekon 20 years, me 10 years – specialists in content and mark-up – Small-to-medium-to-huge enterprises• Mekon principal sponsor, myself chairperson for Congility events (www.congility.com) – Today’s Content Needs Agility• Prepared in collaboration with Mark Poston, Mekon@nozurbina
  3. 3. www.mekon.com lessworkmoreflow.blogspot.com www.congility.com Next at : ~ Content Strategy Applied - UK, Mar 1-2 ~ DITA Europe, Apr 23-25 - La Jolla, California ~ LavaCon, October - Portland, Oregon@nozurbina
  4. 4. Formats are diverse@nozurbina
  5. 5. What is a Dynamic Content Solution?• Goes beyond traditional methods of publishing• Published at the moment it is requested• Understands how content is being used• Makes direct use of semantics/metadata – tagging, conditions, annotations• Doesn’t limit future opportunities – New content products, services, even user generated content – Enables automatic and manual content curation@nozurbina
  6. 6. Content Curation and reuse• Content curation is reusing content for new aims• Sometimes it can be automated, sometimes can be hand-curated• Considerations: – Is it modular? (References to old context, links, etc.) – Metadata - is it findable by the appropriate metadata in the new contex? – Is it still current/accurate at the point of reuse? – Is it editorially, stylistically, etc. appropriate in its new reuse context?@nozurbina
  7. 7. Scenarios are diverseOriginal Flow New New New Scenario Audience Platform Does your content have the necessary agility?@nozurbina
  8. 8. XML – Enabler of Dynamic Content Solutions• Take advantage of XML standards – Metadata, Conditions, Specialization, Reuse, Maps – Taxonomy-based relationships• Common processing architecture for all content (DITA)@nozurbina
  9. 9. Outside our comfort zone: What are non-publishers doing with publishing? DYNAMIC XML PUBLISHING SOLUTIONS@nozurbina
  10. 10. MARITIME ROUTE DATA@nozurbina
  11. 11. Maritime Route Data – UK Gov• Create a catalogue of about 100 page-based books about shipping routes around the world• Wanted to move to a resuable, integratable platform – Single source of Geographic information referenced in the content@nozurbina
  12. 12. Example of Content Creation & Delivery• Links from content to physical features in geospatial database• Each physical feature on earth has matching XML content document – name, description, position, user-defined content• Authors can reuse a physical feature’s data in their content• Link back and forth between maps and content• Deliver content on location-aware devices – Electronic Navigation Systems@nozurbina
  13. 13. @nozurbina
  14. 14. Easy insertion of live data links into hand- authored content@nozurbina
  15. 15. What can we learn?• Content services inside and outside your organisation could be integrated into apps, digital editions and more – news tickers – financial databases – and more• Change related links and ads based on SATNAV information • “There’s a nando’s around the corner” • “Meet up with singles in croydon now” • Interactive guides?@nozurbina
  16. 16. HIGH TECH MANUFACTURING@nozurbina
  17. 17. Medical Devices Manufacture• Content from various sources in page-based deliverables. Coming from: – Partners – Official technical communications – User-generated content – Product management updates and customer notices• Going to various audiences and scenarios: – Planned and corrective maintenance – End Customers, Field Engineers, Support Engineers• Want a way to relate and recombine content for various needs/scenarios/devices@nozurbina
  18. 18. Traditional Website Scenario@nozurbina
  19. 19. Socially Enabled, Customised Scenario Community and Personal Bookmark/Download data Page discussionComments@nozurbina
  20. 20. On the iPad -User content linked back to central content... -By related article - By client - By product@nozurbina
  21. 21. What can we learn?• When properly structured and componentised, we can create new deliverables based on what the customer wants• Deliver new value from same content@nozurbina
  22. 22. Application in traditional publishingOriginal Flow New New New Scenario Audience Platform With XML reuse you can re- monetise existing content@nozurbina
  23. 23. Summary• We can learn from what other industries are doing with dynamic publishing• DITA acts as an enabler to solutions• XML complexity can be hidden from authors where necessary• Curation and reuse creates competitive advantage and new revenue opportunities@nozurbina
  24. 24. Thank you! Q&A? Noz Urbina Mark Poston Senior Consultant Senior Consultant noz.urbina@mekon.com mark.poston@mekon.com @nozurbina @mekonmark@nozurbina

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