Scroon @ Noosphere Business of Social Media Conference

1. The Business of Social Media
Insights about SoLoMo
26 Novembre 2012

2. About ScrOOn
We provide brands and agencies
with enterprise-class solutions
for community management and Social CRM.
Our solutions have been shortlisted at the global level
by highly-regarded Altimeter Group’s* Jeremiah Owyang.
http://bit.ly/GCH6VK
*Highly-regarded research-based advisory firm from the Silicon Valley

3. F-commerce has failed to generate sales

4. No wonder, actually…

5. Still, the opportunity seems close at hand

6. So how to harness this opportunity?
Use consumer engagement
to drive sales!

7. Insight #1
Hyperlocal marketing to drive customers to retail stores
is the top priority to generate sales.
Total retail sales
Online sales
15%-20%

8. Insight #2
The long tail (stores, bars, restaurants etc.) is likely to be a much
bigger SoLoMo market than the short tail (Fortune 500 brands)
Short tail
Long tail

9. Insight #3
Social is already very mobile…
1/3 of the 800 millions members 50% of the Twitter user base
use Facebook mobile use Twitter mobile
and spend twice as much time
200 millions+ YouTube videos
are viewed on mobile every day

10. Insight #4
But mobile is not social… yet!
 It is a personal, pervasive device
 It enables real-time, spontaneous actions
 It supports location-based and geo-targeted marketing and offers
But it has to fully embrace social media
to go beyond mapping, directions and store locators.

11. Our strategic vision for SoLoMo
 Development of social marketing services for Small and Medium
businesses
 Increasingly deep integration of the social graph in mobile and tablet
applications
 Balance to strike between engagement vs sale, and trust vs user
value to overcome the privacy issues related to the use of social user
data in SoLoMo

12. nzafimehy@scroon.com