Blackberry target market

2. About Blackberry Over 21 million people use the Blackberry Smartphone on over 375 wireless networks and in 140 countries around the world. Developed by a Canadian company called Research In Motion (RIM) in Waterloo, Ontario, Canada. Purchasing a blackberry is very versatile because it is offered in almost every cell phone store. There is a store for blackberry users so they can buy or download applications at blackberryappworld.com.

5. Blackberry – More to Do

6. Application Advertising

7. Print Advetisement

8. Facebook Advertisements

9. First Blackberry Store (Farmington Hills, Michigan)

10. SWOT Analysis Strenghths Brand image Innovative Product Product Features Weaknesses Global Coverage Dependence Cost of Ownership Blackberry Features

11. Opportunities Variety of Offerings for Mobile Workers Extends The Range of Third party Blackberry Devices Threats Competition

12. Recommendations Market Development Strategy Product Development Strategy