Blackberry

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Blackberry target market

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Blackberry

  1. 1.
  2. 2. About Blackberry<br />Over 21 million people use the Blackberry Smartphone on over 375 wireless networks and in 140 countries around the world. <br />Developed by a Canadian company called Research In Motion (RIM) in Waterloo, Ontario, Canada.<br />Purchasing a blackberry is very versatile because it is offered in almost every cell phone store.<br />There is a store for blackberry users so they can buy or download applications at blackberryappworld.com.<br />
  3. 3. Target Market<br />Business Professionals<br />Email<br />Microsoft office<br />Higher “business person’s” price<br />Young Generation<br />Web browsing and Facebook application<br />Blackberry messenger<br />More functionalities of a regular phone than originally<br />App world can download games<br />Gamer Ages<br /><ul><li> Generation Y
  4. 4. Tweens</li></li></ul><li>Advertising Media<br />Television<br />Print (like Oulook Express, Business Newspapers etc.)<br />Internet (like Yahoo, Ebay, Rediff etc.)<br />They have strategic alliance promotion with Facebook.<br />
  5. 5. Blackberry – More to Do<br />
  6. 6. Application Advertising<br />
  7. 7. Print Advetisement<br />
  8. 8. Facebook Advertisements<br />
  9. 9. First Blackberry Store (Farmington Hills, Michigan)<br />
  10. 10. SWOT Analysis<br />Strenghths<br />Brand image<br />Innovative Product<br />Product Features<br />Weaknesses<br />Global Coverage Dependence<br />Cost of Ownership<br />Blackberry Features<br />
  11. 11. Opportunities<br />Variety of Offerings for Mobile Workers<br />Extends The Range of Third party Blackberry Devices<br />Threats<br />Competition<br />
  12. 12. Recommendations<br />Market Development Strategy <br />Product Development Strategy <br />

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