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Nokia: Connecting People In New And Better Ways
- 2. Nokia brand is a strategic asset
1 billion people Nokia is the world’s 5th
own a Nokia device most valuable brand 2008*
*Source: Interbrand 2008
2 © 2008 Nokia
- 3. Nokia is #1 in mobile devices
38% global market share in Q3 2008
#1 global mobile device manufacturer
since 1998
#1 in the world’s fastest growing economies
#1 in converged devices
3 © 2008 Nokia
- 5. Social networking
friendster
Social networking drives
new communications
and Internet behavior
5 © 2008 Nokia
- 6. Mobile phones have become powerful computers
Mobile phones are at the
heart of Internet innovation
6 © 2008 Nokia
- 7. People use their mobiles for multiple purposes
Utility
Voice
Productivity 4 %
Time allocation per application
12 %
1%
PIM
Browsing
14 %
8%
Games
4%
Multimedia
16 %
Messaging
37 %
Source: Smartphone 360 study 2007
7 © 2008 Nokia
- 12. Consumers drive our thinking
– example Technology Leaders
Technology Leaders
Modern, leading edge consumers
Technology is their life
Very positive towards mobile
entertainment
Highly sociable with an active
lifestyle
12 © 2008 Nokia
- 13. Segmented offering
Technology
Leaders
Pragmatic Young
Leaders Explorers
13 © 2008 Nokia
- 15. The 4th screen video
You can view this video at:
http://www.youtube.com/watch?v=XpeNk3E36YU
15 © 2008 Nokia
- 17. Nokia continues to lead in
converged devices
Global converged mobile
Global converged mobile device
device market shares (Q2 2008)
market shares (Q3 2008)
Source: Canalys Nov 2008
17 © 2008 Nokia
- 18. Nokia is the largest manufacturer of
GPS enabled devices
18 © 2008 Nokia
- 21. Nokia Nseries multimedia computers
- 80 million units sold by end of Q3 2008
Video Live TV Music Maps Photos Games
21 © 2008 Nokia
- 22. Nokia N96
The Nokia N96 redefines high-end
22 © 2008 Nokia
- 24. Nokia Eseries: Winning business devices
Appeals to business people
across the organization
Meets the needs of IT
departments
Enables business collaboration
and productivity
24 © 2008 Nokia
- 25. Microsoft Mail for Exchange
- Business email made easy
Push email
Push contacts
Microsoft ®
Push calendar
Exchange Corporate directory
Device management
25 © 2008 Nokia
- 28. Media bar
Music
Images and
Video
Share on Ovi
Video Center
Web
28 © 2008 Nokia
- 29. Contacts bar
Emails
SMS
Images shared
Call logs
29 © 2008 Nokia
- 32. Services: Huge window of opportunity
Music
Gaming
The world in
2011:
EUR 40 billion
for these core Maps
markets
Media
Messaging
32 © 2008 Nokia
- 33. Context is the foundation for services
CONTEXT
33 © 2008 Nokia
33 © 2008 Nokia
- 36. Nokia Maps - complete solution
Nokia Maploader
Maps on Ovi
Nokia Maps 2.0
36 © 2008 Nokia
- 37. Share on Ovi – media sharing community
Nokia Ovi Suite
Share on Ovi
Share mobile
37 © 2008 Nokia
- 39. Files on Ovi – Access your files anytime, anywhere
39 © 2008 Nokia
- 40. Games – N-Gage game experience
Discover
Try & buy
Play
Share
40 © 2008 Nokia
- 41. Mail on Ovi – Free email for consumers
An integrated Ovi.com
experience with web access
in February 2009
yourname@ovi.com
- 42. Personal email made easy – Nokia Messaging
Over 1000 ISPs supported
Easy set up
42 © 2008 Nokia
- 46. Context is the foundation for services
CONTEXT
46 © 2008 Nokia
46 © 2008 Nokia