1. New Media Services Pty. Ltd.
4 Dundass Grove, Botanic Ridge, Victoria, 3977
AUS Tel: +61 (0)3 9016 3480
info@newmediaservices.com.au
www.newmediaservices.com.au
FOR IMMEDIATE RELEASE
NMS CEO Speaks Up During iDate 2012
Clearing the air when it comes to online dating profile management, how to maintain
credibility through proper site moderation, and enforcing the future of mobile dating
through SMS integration.
When it comes to online dating, the whole world lies, nailed a dating site executive
during this year’s Internet Dating Conference (iDate2012) at the SLH Hotel in Beverly
Hills on June 20-22.
According to Martin Eyking, CEO of New Media Services, users of online dating sites lie
about their age, weight and height. He specified facts such as women claim to be 8.5
lbs thinner than they really are, while men describe themselves as 2 lbs thinner and a
half-inch taller.
In front of about 300 online media entrepreneurs and matchmakers, Eyking talked about
the three classifications of online dating site users – those who are looking for life
partners, those who are just into hook-ups, and those who just sign up to fill an
emotional need of being wanted. He underlined the fact that there is a market for all
three user types as long as online dating site owners are able to fill in all these specific
needs through a fool-proof profile creation and management, along with real-time
moderation.
Other speakers during the 2-day conference discussed about mobile customer support,
SMS marketing and tools for mobile dating.
Among the notable company participants includde America Online, Bing, HTC,
Research in Motion, Intel, Reuters, and Match.
The annual conference aimed at gathering experts to illustrate a range of opportunities
in the online and mobile dating industry. As posted on the iDate2012 site, the next
summit will be on September 10-11 this year at NH Koln MediaPark in Germany.
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