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Shifting a Community’s Focus to Tech-based Economic Development
- 1. Rural Telecon 2011 ` Shifting a Community’s Focus to Tech-based Economic Development Page 1 October 19, 2011
- 2. Road to TBED – Step 1 • Listen • Genuinely Care • Engage Gain Trust Page 2 rockinghambusiness.org
- 3. Gain Trust Page 3 rockinghambusiness.org
- 4. Road to TBED – Step 2 • How Did It Develop? • ID Primary Culture Keepers • Be Everywhere Learn the Culture Page 4 rockinghambusiness.org
- 5. Learn the Culture Page 5 rockinghambusiness.org
- 6. Road to TBED – Step 3 • What’s Broken? • What Might Be Missed? • Who’s in Pain? Highlight a • Make Them Feel It! • Blame Yourselves Crisis Page 6 rockinghambusiness.org
- 7. Current Employment Environment Rockingham County Average Annual Unemployment Rate 16.0 13.9 14.0 12.9 RCBTC Launch 12.0 Crisis! 10.0 8.9 8.0 7.7 8.0 7.4 7.0 6.6 6.2 5.9 6.0 4.8 4.0 2.0 Good Times! 0.0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Annual Unemployment Rate (%) Page 7 rockinghambusiness.org
- 8. Road to TBED – Step 4 • ID Who Will Join Now • ID Who Must Join for Success • Ensure Staff Believes Build Your Team Page 8 rockinghambusiness.org
- 9. Build Your Team Reidsville Area Foundation Page 9 rockinghambusiness.org
- 10. Build Your Team • Built Trust • Gathered Data • Made the Business Case • Broadband Installed • CenturyLink Pursuing Grant • RCBTC Pursuing Matching Grant rockinghambusiness.org
- 11. Build Your Team • Coldest “Hot List” Ever • Old Utility Pole Blocks Broadband • Not Any More! rockinghambusiness.org
- 12. Road to TBED – Step 5 • Brainstorm • Narrow • Select Define & • Communicate Implement • Give Up Ownership Solutions Page 12 rockinghambusiness.org
- 13. Emerging Development Strategies in Rural Areas • Entrepreneurship & Self Employment • Amenity-based Tourism (nature/culture) • Care for the Elderly (longevity/silver economy) • High Value Agriculture (local food) • Renewable Energy Source: “Driving the Great Rural Renaissance: Regional Rural Innovation Charles W. Fluharty, President & CEO Rural Policy Research Institute; April 23, 2010 Page 13 rockinghambusiness.org
- 14. Road to TBED – Step 6 • Connect with Existing Culture • Join Local Boards • Be ACTIVE Learn Holistically Page 14 rockinghambusiness.org
- 15. Learn Holistically Entrepreneurial Action Team Page 15 rockinghambusiness.org
- 16. Road to TBED – Step 7 • Set High, Realistic Goals • Lead by Example • Talk “Normal” Perform • Cut Losers Quickly Exceptionally • Promote Winners • Give Credit Loudly • Measure Page 16 rockinghambusiness.org
- 17. Business & Job Creation Page 17 rockinghambusiness.org
- 18. Outputs/Traffic Counts Page 18 rockinghambusiness.org
- 19. Measure It Till They Treasure It Keep the Bosses Happy! Treasure Found! Page 19 rockinghambusiness.org
- 20. Road to TBED – Step 8 • Look for Ways to Link Efforts • Utilize Partnerships • Match Needs with Leverage Resources Other Work Page 20 rockinghambusiness.org
- 21. Leverage Other Work Rural Broadband Page 21 rockinghambusiness.org
- 22. Road to TBED – Step 9 • Adaptable • Sustainable • Innovative Build a New • Technology-based Culture Page 22 rockinghambusiness.org
- 23. Change Must Be Embraced • As new industries develop – Expect U.S.-based manufacturing to be short-term – As manufacturing is systematized • Companies seek cheap labor – Requires us to be able to: • Innovate • Test the Market • Scale Operations QUICKLY! • Improve Product • Cannibalize Product • Repeat Page 23 rockinghambusiness.org
- 24. Build a New Culture Needs Highlighted: Model Work Highlighted: • Entrepreneurship • BizFuel • Broadband • PiedmontLocalFood.com • Sustainability Page 24 rockinghambusiness.org
- 25. Road to TBED – Step 10 Repeat, Quickly Page 25 rockinghambusiness.org
- 26. Repeat, Quickly Page 26
- 27. Road to TBED – 10 Steps Gain Trust Learn the Culture Highlight a Crisis Build Your Team Define & Implement Solutions Learn Holistically Perform Exceptionally Leverage Other Work Build a New Culture Repeat, Quickly Page 27 rockinghambusiness.org
- 28. Future of Rural Broadband • Leverage Existing Infrastructure – Copper • DSL • VDSL with Vectoring – Water Towers/Church Steeples • WiMax • LTE • Point-to-Point • New Infrastructure – Fiber-to-the-Premise • Where Little Infrastructure Already Exists • Where Co-ops or Non-profits Exist • Speed is Relative Page 28 rockinghambusiness.org
- 29. Page ‹#›
- 30. Always Remember… The problem is never technology The solution is never technology It’s always people Page 30 rockinghambusiness.org
- 31. Thank You! Entrepreneur-Focused Technology-Enabled Future-Driven Mark Wells, Executive Director Rockingham County Business & Technology Center 336.342.7853 mwells@rockinghambusiness.org www.linkedin.com/in/nmarkwells http://www.facebook.com/RockinghamBusiness Page 31 rockinghambusiness.org
Editor's Notes
- Gain TrustListenGenuinely CareEngageLearn the Existing CultureHow Did It Develop?Who are the Primary Culture Keepers?Be “Everywhere”Build Your TeamID Who Will Join NowID Who Must Join to Ensure SuccessDo Not Say “No”, at Least at FirstPerform ExceptionallySet High, Realistic GoalsLead by Example Cut Underperformers QuicklyPromote Winners (Not Too Loudly)Give Credit, Even When Not Due (but Loudly When It Is)Talk “Normal”Leverage Other Projects and TechnologyCreate or Highlight a CrisisMaintain Trust
- Gain TrustListenGenuinely CareEngageLearn the Existing CultureHow Did It Develop?Who are the Primary Culture Keepers?Be “Everywhere”Build Your TeamID Who Will Join NowID Who Must Join to Ensure SuccessDo Not Say “No”, at Least at FirstPerform ExceptionallySet High, Realistic GoalsLead by Example Cut Underperformers QuicklyPromote Winners (Not Too Loudly)Give Credit, Even When Not Due (but Loudly When It Is)Talk “Normal”Leverage Other Projects and TechnologyCreate or Highlight a CrisisMaintain Trust
- Gain TrustListenGenuinely CareEngageLearn the Existing CultureHow Did It Develop?Who are the Primary Culture Keepers?Be “Everywhere”Build Your TeamID Who Will Join NowID Who Must Join to Ensure SuccessDo Not Say “No”, at Least at FirstPerform ExceptionallySet High, Realistic GoalsLead by Example Cut Underperformers QuicklyPromote Winners (Not Too Loudly)Give Credit, Even When Not Due (but Loudly When It Is)Talk “Normal”Leverage Other Projects and TechnologyCreate or Highlight a CrisisMaintain Trust
- Gain TrustListenGenuinely CareEngageLearn the Existing CultureHow Did It Develop?Who are the Primary Culture Keepers?Be “Everywhere”Build Your TeamID Who Will Join NowID Who Must Join to Ensure SuccessDo Not Say “No”, at Least at FirstPerform ExceptionallySet High, Realistic GoalsLead by Example Cut Underperformers QuicklyPromote Winners (Not Too Loudly)Give Credit, Even When Not Due (but Loudly When It Is)Talk “Normal”Leverage Other Projects and TechnologyCreate or Highlight a CrisisMaintain Trust
- Gain TrustListenGenuinely CareEngageLearn the Existing CultureHow Did It Develop?Who are the Primary Culture Keepers?Be “Everywhere”Build Your TeamID Who Will Join NowID Who Must Join to Ensure SuccessDo Not Say “No”, at Least at FirstPerform ExceptionallySet High, Realistic GoalsLead by Example Cut Underperformers QuicklyPromote Winners (Not Too Loudly)Give Credit, Even When Not Due (but Loudly When It Is)Talk “Normal”Leverage Other Projects and TechnologyCreate or Highlight a CrisisMaintain Trust
- Gain TrustListenGenuinely CareEngageLearn the Existing CultureHow Did It Develop?Who are the Primary Culture Keepers?Be “Everywhere”Build Your TeamID Who Will Join NowID Who Must Join to Ensure SuccessDo Not Say “No”, at Least at FirstPerform ExceptionallySet High, Realistic GoalsLead by Example Cut Underperformers QuicklyPromote Winners (Not Too Loudly)Give Credit, Even When Not Due (but Loudly When It Is)Talk “Normal”Leverage Other Projects and TechnologyCreate or Highlight a CrisisMaintain Trust
- Gain TrustListenGenuinely CareEngageLearn the Existing CultureHow Did It Develop?Who are the Primary Culture Keepers?Be “Everywhere”Build Your TeamID Who Will Join NowID Who Must Join to Ensure SuccessDo Not Say “No”, at Least at FirstPerform ExceptionallySet High, Realistic GoalsLead by Example Cut Underperformers QuicklyPromote Winners (Not Too Loudly)Give Credit, Even When Not Due (but Loudly When It Is)Talk “Normal”Leverage Other Projects and TechnologyCreate or Highlight a CrisisMaintain Trust
- Gain TrustListenGenuinely CareEngageLearn the Existing CultureHow Did It Develop?Who are the Primary Culture Keepers?Be “Everywhere”Build Your TeamID Who Will Join NowID Who Must Join to Ensure SuccessDo Not Say “No”, at Least at FirstPerform ExceptionallySet High, Realistic GoalsLead by Example Cut Underperformers QuicklyPromote Winners (Not Too Loudly)Give Credit, Even When Not Due (but Loudly When It Is)Talk “Normal”Leverage Other Projects and TechnologyCreate or Highlight a CrisisMaintain Trust
- Gain TrustListenGenuinely CareEngageLearn the Existing CultureHow Did It Develop?Who are the Primary Culture Keepers?Be “Everywhere”Build Your TeamID Who Will Join NowID Who Must Join to Ensure SuccessDo Not Say “No”, at Least at FirstPerform ExceptionallySet High, Realistic GoalsLead by Example Cut Underperformers QuicklyPromote Winners (Not Too Loudly)Give Credit, Even When Not Due (but Loudly When It Is)Talk “Normal”Leverage Other Projects and TechnologyCreate or Highlight a CrisisMaintain Trust
- Gain TrustListenGenuinely CareEngageLearn the Existing CultureHow Did It Develop?Who are the Primary Culture Keepers?Be “Everywhere”Build Your TeamID Who Will Join NowID Who Must Join to Ensure SuccessDo Not Say “No”, at Least at FirstPerform ExceptionallySet High, Realistic GoalsLead by Example Cut Underperformers QuicklyPromote Winners (Not Too Loudly)Give Credit, Even When Not Due (but Loudly When It Is)Talk “Normal”Leverage Other Projects and TechnologyCreate or Highlight a CrisisMaintain Trust
- Gain TrustListenGenuinely CareEngageLearn the Existing CultureHow Did It Develop?Who are the Primary Culture Keepers?Be “Everywhere”Build Your TeamID Who Will Join NowID Who Must Join to Ensure SuccessDo Not Say “No”, at Least at FirstPerform ExceptionallySet High, Realistic GoalsLead by Example Cut Underperformers QuicklyPromote Winners (Not Too Loudly)Give Credit, Even When Not Due (but Loudly When It Is)Talk “Normal”Leverage Other Projects and TechnologyCreate or Highlight a CrisisMaintain Trust