Disrupting Healthcare: quando l'innovazione passa per la salute.
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La Battaglia delle Idee. Roberto Ascione, President Razorfish Healthware
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Disrupting Healthcare: quando l'innovazione passa per la salute.
- 2. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. ciao.
- 3. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. @robertoascione – Nice to meet you.
- 5. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Global footprint
- 6. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. What’s Happening? 01
- 7. ‘Digital’ technologies becoming a part of the fabric of life itself
- 8. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary.
- 9. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Open Crowdfunding Humanitarian Contests Healthcare Crowdsourcing Healthcare Crowdfunding Crowd Sourcing for Digital Innovation
- 10. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. The tweet that changed a life.
- 11. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Intersection of Healthcare & Technology
- 12. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Big Bang Disruption
- 13. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Digital technology is the driving force behind the change in healthcare.
- 14. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. BROWSE & SEARCH 1.0 SOCIAL & MOBILE 2.0 HUMAN TECH SOCIETY 4.0 and Beyond… PERSONAL & WEAREABLE 3.0 Tech Innovations Healthcare Dynamics Web 1.0 Augmented Reality Gaming Social Video Geolocalization Big Data Ubiquitous Technology Digital Governance Mobile Responsive Technologies Adaptive Software 3D visualization and simulation Engine Web services Integration Groupware Cloud Sourcing Robot/Avatar/BioDevices/Artifi cial Human Body nano technologies Domotic 3D Printing Biometrics data Integration • Online medical Journals • 3rd party Education • eDetailing • Patient Education • mHealth • Professional Communities • Any-time and Any-where access • Virtual and Augmented Reality • Patient Services • EMRs • Quantified self movement • EMR/EHR • Google Glass • Geo Medicine • Wearables • Remote Patient Monitoring • Preventative Health • Decision Making Intelligence Email
- 15. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. what does it mean for us?
- 16. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Quantified Self & Data Driven
- 17. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Explosion of new wellness tracking devices MyGlucoHealth FitBit OneAliveCor Heart Monitor Basis Watch Lark LifeMio Alpha Nike Plus FeulBand Withings Blood Pressure Monitor LUMObackHexoskin Jawbone Up
- 18. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Tracking becoming mainstream and targeted Goal trackers Therapuetic categories specific. Pets Kids
- 19. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Devices focused on specific behavioral modification programs
- 20. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Smart Products Make Behavior Transparent
- 21. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Engineering new feedback loops via wearable computing
- 22. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Technology Enabled at home Testing
- 23. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Personal performance dashboards Daytum Achievemint Tictrac
- 24. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Integration of technology continues From desktop to mobile to wearable computing to…
- 25. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. …eventually becoming internal and passive.
- 26. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary.
- 27. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Geo-Location
- 28. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. “Our zip code is an even more powerful health determinant than our DNA code”
- 29. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. GPS-enabled wearable sensor pin-points location Locating When it Matters Most
- 30. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Healthcare kiosk – tele-health at retail
- 31. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Gamification of Health
- 32. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Convergence of Health, Gaming, and Tech
- 33. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Pain Squad helps young cancer patients complete daily pain reports, making an overwhelming task easy and fun
- 34. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Engage cardiologists at global convention Utilized the immersive quality of the Kinect technology.
- 35. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Next Gen Interfaces
- 36. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Next generation tracking devices already on the horizon.
- 37. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary.
- 38. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. in the moment utilitarian utopia glass is
- 39. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Wearable Computing Opportunities What are HCPs saying? Possible useful Glassware apps: • Patient identity photo verification • EHRs data access • Audio capture • Doctor and patient consultation • Patient chart and data access during surgery
- 40. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Immersive experiences bring patient education to new levels of comprehension
- 41. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Conclusions
- 42. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. It is possible! At Razorfish Healthware we have been successfully incubated two start-ups.
- 43. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Consumers are forming social communities With people who have like conditions
- 45. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. Videum.com Leveraging the crowd to globalize video assets
- 46. Videum – Health in Any Language Global Video Network for Healthcare
- 47. © 2014 Razorfish Healthware. All rights reserved. Confidential and proprietary. You see things; and you say ‘Why?’ But I dream things that never were; and I say ‘Why not?’ George Bernard Shaw ” “
Editor's Notes
- Check your health as often as you check your email Healthcare all over the world is broken. It is the last infrastructure of the industrial age waiting to be decentralized, waiting for the empowered medical consumer to take the place of a patient. Scanadu, recognizing this need and opportunity, is bringing the new, educated individual a tool just for them – the Tricorder – to scan and track health in real time. Scanadu has partnered with NASA and other innovative institutions to bring this mythical device to reality. Competing for the X PRIZE At CES on January 10th, Peter Diamandis, CEO of the X PRIZE Foundation, announced the Qualcomm Tricorder X PRIZE to spur the creation of a wireless, portable health device to monitor and diagnose an individual’s health conditions. To win the Tricorder X PRIZE, a device must diagnose 15 distinct diseases in a group of 15 to 30 people. Critically, the tool must be used by a regular person, not a doctor or nurse.
- “our zip code is an even more powerful determinant than our DNA code” Christina Bivona-Tellez, RN, MPH, Esri Helath & Human Services Industry Manager (Quoting from Dr. Anthony Iton’s work; Dr. Anthony Iton, senior vice president of Healthy Communities, the California Endowment, states: “It is our ZIP code and not our DNA code that is the chief determinant of our health.”) - if we think about data visualization and mapping consumption data against hospital admissions, for example, we can start to imagine the kind of rich data that could be yielded. Partnership with ESRI, we are excited about the partnership to accelerate the discovery of relationships, patterns and trends across healthcare demographics, yielding to optimal predictive modeling Map consumption data against hospitilizations – “Hamburgers and Heart Attacks” to visually tell stories based on how patterns correlate
- GPS-tracking to locate dementia patients of dementia patient on-the-move, alerting caregivers to the location of the missing person Source: http://readwrite.com/2010/07/27/how_location_services_could_impact_health_care Age in place: instead of having to institutionalize them) Patient experience Ex: project Lifesaver = free bracelets Benefits Increased control for caregivers Limits need for institutionalization Source: http://www.wcyb.com/Free-Tracking-Bracelets-Help-Locate-Dementia-Patients/-/14590664/14591478/-/oufyo1/-/index.html
- Innovative Tactic: Reality of AFib, Augmented Reality iPad App Purpose: To Help Educate Patients on the condition of AFib Key barrier to success: No New MULTAQ Data Multiple label revisions in past few years Core strategy: Elevate the role of rhythm management for both HCPs and patients Establish MULTAQ as the foundational element of “Comprehensive AFib Management” Core message: Start with, Stay with MULTAQ Innovative Tactic: Reality of AFib, Augmented Reality iPad App App provides a valuable educational tool that HCPs can review and use with patients . The app uses 3D animation to show a normal beating heart and a heart beating in Afib , along with the appropriate sounds. The app also provides the ability to turn on and off labels for key heart structures as well as the ability to rotate the heart model 360 degrees.. The app includes an Augmented Reality version that shows the heart in context of the chest cavity. Debuted at ACC’13, this iPad app is used at conventions, as well as in medical offices with HCPs and patients The success and interest in the app from ACC resulted in the creation of a large plasma touchscreen version for HRS’13 convention Currently app is marketed only by reps as a ‘value add’ when talking with HCPs. After only a week in the App Store, there were over 500 downloads Internal challenges: None.
- Technology is allowing consumers to group together on a scale that had never before been possible. Even for rare diseases, which had often left people feeling very alone. Community isn’t just a place to meet people and hang out – it’s a way of creating new experiences and new connections both with brands and people. As it grows in maturity it’s a way for brands to engage with their customers in a direct, fast and sometimes entertaining way. It enables people to feel part of the brand and part of the brand story in a way that wasn’t feasible before. Can also use social to understand the audience - caregivers VISUAL – “Social community”; Image that captures the idea of a social community for caregivers