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Pay What It's Worth Setting your business free with perceived value pricing
New beginnings: going pro <ul><ul><li>SMB </li></ul></ul><ul><ul><li>Passion! </li></ul></ul><ul><ul><li>Web  </li></ul></...
What approach? <ul><ul><li>I do what I like </li></ul></ul><ul><ul><li>With whom I like  (see why later) </li></ul></ul><u...
Pay What It's Worth <ul><ul><li>Alternative renumeration </li></ul></ul><ul><ul><li>Origins: Maartijn Aslander </li></ul><...
What it isn't <ul><ul><li>Free and spec </li></ul></ul><ul><ul><li>Hacks and amateurs </li></ul></ul><ul><ul><li>Hippies a...
It  is  scary <ul><ul><li>Viable? </li></ul></ul><ul><ul><li>When to implement </li></ul></ul><ul><ul><li>How to implement...
What happens? <ul><ul><li>Give a lot </li></ul></ul><ul><ul><li>Get a lot </li></ul></ul><ul><ul><li>Think a lot </li></ul...
Helping the client understand <ul><ul><li>Talk and have coffee, often </li></ul></ul><ul><ul><li>Be open </li></ul></ul><u...
Alternative business tools <ul><ul><li>Quote > Advised Maximum Value </li></ul></ul><ul><ul><li>Invoice > Suggested Renume...
Still scary? Perhaps not <ul><ul><li>Value  will  show </li></ul></ul><ul><ul><li>Clients  will  think for themselves </li...
Where to turn <ul><ul><li>google.com </li></ul></ul><ul><ul><li>martijnaslander.nl </li></ul></ul><ul><ul><li>durftevragen...
And of course... <ul><li>nilsgeylen.com </li></ul><ul><li>@nilsgeylen </li></ul><ul><li>crowdbuilder.be </li></ul>
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Pay what it's Worth

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Set your business free with perceived value pricing

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  • Hello ! I'd like to invite you to join the CREATIVE COMMONS'. This group is a place for reference, inform, discover the benefits of the Creative Commons license. It also aims to share ALL the presentations that are in Creative Commons. From the simplest to Slidecast, Youtube inside, webinar, documents, video. Feel free to join us. Thank you in advance for your participation and sharing your favorites. Good day. Bernard
    http://www.slideshare.net/group/creative-commons
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  • Thanks for sharing,. Greetings from France. Bernard

    http://www.slideshare.net/group/bank-of-knowledge


    PS: Feel free to join us. Thank you in advance for your participation
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  • Thursday I do have something planed yes though usually short notice isn't a prob. So, great, I'll catch up with you later.
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  • Probably too short notice for this Thursday afternoon - but let's catch up in july to see what other opportunities we can come up with.
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  • @leoexter Sure. When and where? I'll see what I can do.
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Transcript of "Pay what it's Worth"

  1. 1. Pay What It's Worth Setting your business free with perceived value pricing
  2. 2. New beginnings: going pro <ul><ul><li>SMB </li></ul></ul><ul><ul><li>Passion! </li></ul></ul><ul><ul><li>Web  </li></ul></ul><ul><ul><li>& </li></ul></ul><ul><ul><li>  PR </li></ul></ul><ul><li>Opportunity for a new approach </li></ul>
  3. 3. What approach? <ul><ul><li>I do what I like </li></ul></ul><ul><ul><li>With whom I like (see why later) </li></ul></ul><ul><ul><li>Green & ethical </li></ul></ul><ul><ul><li>Open (source) </li></ul></ul><ul><ul><li>Pay What It's Worth </li></ul></ul>
  4. 4. Pay What It's Worth <ul><ul><li>Alternative renumeration </li></ul></ul><ul><ul><li>Origins: Maartijn Aslander </li></ul></ul><ul><ul><li>Not so much business model </li></ul></ul><ul><ul><li>Way of thinking </li></ul></ul><ul><ul><li>Way of life </li></ul></ul><ul><ul><li>About sharing, learning, growth </li></ul></ul><ul><ul><li>Value is variable </li></ul></ul>
  5. 5. What it isn't <ul><ul><li>Free and spec </li></ul></ul><ul><ul><li>Hacks and amateurs </li></ul></ul><ul><ul><li>Hippies and dreamers </li></ul></ul><ul><ul><li>Illegal and shady </li></ul></ul><ul><li>What is is... </li></ul>
  6. 6. It is scary <ul><ul><li>Viable? </li></ul></ul><ul><ul><li>When to implement </li></ul></ul><ul><ul><li>How to implement </li></ul></ul><ul><li>Not for every entrepreneur, client or business </li></ul><ul><li>because: what happens? </li></ul>
  7. 7. What happens? <ul><ul><li>Give a lot </li></ul></ul><ul><ul><li>Get a lot </li></ul></ul><ul><ul><li>Think a lot </li></ul></ul><ul><ul><li>Dare a lot </li></ul></ul><ul><ul><li>Don' forget: possibly lose a lot </li></ul></ul><ul><li>Choose your clients wisely! </li></ul><ul><li>How to help them understand </li></ul>
  8. 8. Helping the client understand <ul><ul><li>Talk and have coffee, often </li></ul></ul><ul><ul><li>Be open </li></ul></ul><ul><ul><li>Ballpark figure </li></ul></ul><ul><ul><li>Questionnaire </li></ul></ul><ul><ul><li>Subscribe to me! </li></ul></ul><ul><ul><li>Choice </li></ul></ul><ul><ul><li>Fallback </li></ul></ul>
  9. 9. Alternative business tools <ul><ul><li>Quote > Advised Maximum Value </li></ul></ul><ul><ul><li>Invoice > Suggested Renumeration </li></ul></ul><ul><ul><li>Contracts > Subscriptions </li></ul></ul><ul><ul><li>Rates > Wishlists </li></ul></ul>
  10. 10. Still scary? Perhaps not <ul><ul><li>Value will show </li></ul></ul><ul><ul><li>Clients will think for themselves </li></ul></ul><ul><ul><li>No one is a real bastard </li></ul></ul><ul><ul><li>Satisfaction is in the process </li></ul></ul><ul><li>Do it because it feels right, because you need to </li></ul><ul><li>Some more info... </li></ul>
  11. 11. Where to turn <ul><ul><li>google.com </li></ul></ul><ul><ul><li>martijnaslander.nl </li></ul></ul><ul><ul><li>durftevragen.com </li></ul></ul><ul><ul><li>linkedin.com, WBA group </li></ul></ul>
  12. 12. And of course... <ul><li>nilsgeylen.com </li></ul><ul><li>@nilsgeylen </li></ul><ul><li>crowdbuilder.be </li></ul>
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