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Bring it all_together

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  • The first is from “Do you sleep with your cellphone?” Second stat is from August Neilson Mobile Marketing survey findings.

Bring it all_together Bring it all_together Presentation Transcript

  • Bringing it All Together
  • One Session - Three Topics
    • Social Media Integration
    • Mobile Technologies
    • Future directions
  • Social Media Integration Q: How does my small or medium sized co-operative reduce the time investment in social media while maintaining quality interaction?
  • Integrate!
    • Use a single dashboard to monitor and post to multiple social media accounts.
  • Free versus Paid
    • HootSuite
    • TweetDeck
    • Seesmic
    • Posterous
    • HootSuite
    • Sendible
    • Trendrr Pro
  • Free versus Paid
    • HootSuite
    • TweetDeck
    • Seesmic
    • Posterous
    • HootSuite
    • Sendible
    • Trendrr Pro
    FREE IS BETTER!
  • Integrating Effectively
    • Don't cross post everything all the time
      • Different types of conversations happen in different spaces
    • Cross post big news - releases, contests, events - across all platforms
    • Keep replies, mentions, conversations to the same platform they started in
  • Distribution & Metrics
    • Many paid social media services and agencies offer integrated social media posting/distribution and metrics platforms
      • JUST SAY NO!
    These services are often just the repackaging of freely available tools. The cost rarely outweighs the benefits.
  • Mobile Technologies
      82 The percentage of individuals with an internet-enabled cellular device in the US 10.5 Percentage of time spent on cell phones using social media
  • Changing Expectations
    • Always on culture
    • Quickness of expected replies
    • Live blogging/tweeting
  • Changing Content
    • Adobe Flash
      • Reluctance to use because of compatibility issues with Apple products
    • .mobi
      • Mobile accessible websites
  • Future Directions
    • Hybridity - YouTwitFace
      • The rise of simple, clean, multimedia focused social blogs
        • Tumblr.
    • Finding you, finding me
      • Location based social networking
  • Stay Ahead of the Curve
    • Read Mashable
    • Try new platforms
    • Find your niche
  • Nicole Ives-Allison [email_address]