1. Bringing it All Together

2. One Session - Three Topics
• Social Media Integration
• Mobile Technologies
• Future directions

3. Social Media Integration
Q: How does my small or medium
sized co-operative reduce the time
investment in social media while
maintaining quality interaction?

4. Integrate!
• Use a single dashboard to monitor and
post to multiple social media accounts.

5. Free versus Paid
• HootSuite
• TweetDeck
• Seesmic
• Posterous
• HootSuite
• Sendible
• Trendrr Pro

6. Free versus Paid
• HootSuite
• TweetDeck
• Seesmic
• Posterous
• HootSuite
• Sendible
• Trendrr Pro
FREE IS BETTER!FREE IS BETTER!

7. Integrating Effectively
• Don't cross post everything all the time
– Different types of conversations happen in
different spaces
• Cross post big news - releases, contests,
events - across all platforms
• Keep replies, mentions, conversations to
the same platform they started in

8. Distribution & Metrics
• Many paid social media services and
agencies offer integrated social media
posting/distribution and metrics platforms
– JUST SAY NO!
These services are often just the
repackaging of freely available tools.
The cost rarely outweighs the
benefits.

9. Mobile Technologies
82
The percentage of individuals with an
internet-enabled cellular device in the US
10.5
Percentage of time spent on cell phones
using social media

10. Changing Expectations
• Always on culture
• Quickness of expected replies
• Live blogging/tweeting

11. Changing Content
• Adobe Flash
– Reluctance to use because of compatibility
issues with Apple products
• .mobi
– Mobile accessible websites

12. Future Directions
• Hybridity - YouTwitFace
– The rise of simple, clean, multimedia focused
social blogs
• Tumblr.
• Finding you, finding me
– Location based social networking

13. Stay Ahead of the Curve
• Read Mashable
• Try new platforms
• Find your niche

14. Nicole Ives-Allison
nicole.ives-allison@coopscanada.coop