Bringing it All Together
One Session - Three Topics
• Social Media Integration
• Mobile Technologies
• Future directions
Social Media Integration
Q: How does my small or medium
sized co-operative reduce the time
investment in social media whil...
Integrate!
• Use a single dashboard to monitor and
post to multiple social media accounts.
Free versus Paid
• HootSuite
• TweetDeck
• Seesmic
• Posterous
• HootSuite
• Sendible
• Trendrr Pro
Free versus Paid
• HootSuite
• TweetDeck
• Seesmic
• Posterous
• HootSuite
• Sendible
• Trendrr Pro
FREE IS BETTER!FREE IS...
Integrating Effectively
• Don't cross post everything all the time
– Different types of conversations happen in
different ...
Distribution & Metrics
• Many paid social media services and
agencies offer integrated social media
posting/distribution a...
Mobile Technologies
82
The percentage of individuals with an
internet-enabled cellular device in the US
10.5
Percentage of...
Changing Expectations
• Always on culture
• Quickness of expected replies
• Live blogging/tweeting
Changing Content
• Adobe Flash
– Reluctance to use because of compatibility
issues with Apple products
• .mobi
– Mobile ac...
Future Directions
• Hybridity - YouTwitFace
– The rise of simple, clean, multimedia focused
social blogs
• Tumblr.
• Findi...
Stay Ahead of the Curve
• Read Mashable
• Try new platforms
• Find your niche
Nicole Ives-Allison
nicole.ives-allison@coopscanada.coop
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Bring it all_together

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  • The first is from “Do you sleep with your cellphone?”
    Second stat is from August Neilson Mobile Marketing survey findings.
  • Bring it all_together

    1. 1. Bringing it All Together
    2. 2. One Session - Three Topics • Social Media Integration • Mobile Technologies • Future directions
    3. 3. Social Media Integration Q: How does my small or medium sized co-operative reduce the time investment in social media while maintaining quality interaction?
    4. 4. Integrate! • Use a single dashboard to monitor and post to multiple social media accounts.
    5. 5. Free versus Paid • HootSuite • TweetDeck • Seesmic • Posterous • HootSuite • Sendible • Trendrr Pro
    6. 6. Free versus Paid • HootSuite • TweetDeck • Seesmic • Posterous • HootSuite • Sendible • Trendrr Pro FREE IS BETTER!FREE IS BETTER!
    7. 7. Integrating Effectively • Don't cross post everything all the time – Different types of conversations happen in different spaces • Cross post big news - releases, contests, events - across all platforms • Keep replies, mentions, conversations to the same platform they started in
    8. 8. Distribution & Metrics • Many paid social media services and agencies offer integrated social media posting/distribution and metrics platforms – JUST SAY NO! These services are often just the repackaging of freely available tools. The cost rarely outweighs the benefits.
    9. 9. Mobile Technologies 82 The percentage of individuals with an internet-enabled cellular device in the US 10.5 Percentage of time spent on cell phones using social media
    10. 10. Changing Expectations • Always on culture • Quickness of expected replies • Live blogging/tweeting
    11. 11. Changing Content • Adobe Flash – Reluctance to use because of compatibility issues with Apple products • .mobi – Mobile accessible websites
    12. 12. Future Directions • Hybridity - YouTwitFace – The rise of simple, clean, multimedia focused social blogs • Tumblr. • Finding you, finding me – Location based social networking
    13. 13. Stay Ahead of the Curve • Read Mashable • Try new platforms • Find your niche
    14. 14. Nicole Ives-Allison nicole.ives-allison@coopscanada.coop

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