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Product Management
For
Open Source Software 	
  	
  
Nandini	
  Ravi	
  |	
  Gurpreet	
  Luthra	
  
	
  
Open Source Software
	
  	
  
Help re-unite children
during a disaster
Scope for today…
Scope for today…
Need for Product Management?
Maturity
Popularity
Competition with
Enterprise Products
Low Cost
“The	
  most	
  an7cipated	
  benefits	
  of	
  
using	
 ...
Maturity
Popularity
Dilemma of OSS
vs Proprietary
Competition with
Enterprise Products
Social Impact Space
Low Cost
Balanc...
IT / Engg
Sales, Marketing, Training
End Users
Business
Stakeholders
Product
Manager
Commercial Model
 
	
  
	
  
	
  
	
  
	
  
Open Source Models
	
  
	
  
	
  
	
  
	
  
	
  
Contributors
Sponsors
Non-­‐Profits	
   For-­‐P...
Tradeoffs
•  More Stakeholders
•  Consensus Building
•  Coordination
•  Motivations & Expectations
Community	
  
•  Balanc...
Who is the Community?
What motivates the Community?
Source:	
  Boston	
  Consul7ng	
  Group	
  
General structure of the Community
Leadership & Decision Making Models
LINUX
Rotating
Dictatorship
PERL
Informal
Models
Apache
Typical User & System Evolution Model
Product Management
The Phases, The Steps & The Characteristics
Conceive Design Realize Service
Product Lifecycle Phases
OSS Vs. Proprietary
What? How?
When?
Who?
•  Core Steering Team
•  Road Mapping
(No Rigid Long Term
Timelines)
	
  
Concept & Strategy
•  Build the Community
ü  We...
•  Diverse Stakeholders
•  Public Requirements Repository
–  Tagging & Categorizing for Community
•  Prioritization
–  Bal...
•  Collaborative Design & Community
Ownership
“How many Open Source
Developers does it take to change
a lightbulb ?”
•  Kn...
•  Collaborative Development
–  Voluntary Signups
–  Modularization
–  Release early and often
–  Accelerate by Co-sourcin...
Realize - Marketing & Distribution
Contributors
Sponsors
Users
Community Forums
Product Download
Website
Evangelism
Gamifi...
Product Growth & Maintenance
	
  
•  Open Source Projects – Always WIP , Always Beta
•  “It’s not a Bug, it’s a FEATURE !!...
Whose Job is it Anyway??
How can you contribute ?
Thank you!
Product management for open source software - Nandini Ravi and Gurpreet Luthra
Product management for open source software - Nandini Ravi and Gurpreet Luthra
Product management for open source software - Nandini Ravi and Gurpreet Luthra
Product management for open source software - Nandini Ravi and Gurpreet Luthra
Product management for open source software - Nandini Ravi and Gurpreet Luthra
Product management for open source software - Nandini Ravi and Gurpreet Luthra
Product management for open source software - Nandini Ravi and Gurpreet Luthra
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Product management for open source software - Nandini Ravi and Gurpreet Luthra

Product management for open source software - Nandini Ravi and Gurpreet Luthra

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Product management for open source software - Nandini Ravi and Gurpreet Luthra

  1. 1. Product Management For Open Source Software     Nandini  Ravi  |  Gurpreet  Luthra    
  2. 2. Open Source Software    
  3. 3. Help re-unite children during a disaster
  4. 4. Scope for today…
  5. 5. Scope for today…
  6. 6. Need for Product Management?
  7. 7. Maturity Popularity Competition with Enterprise Products Low Cost “The  most  an7cipated  benefits  of   using  open  source  programs  are   lowering  governmental  expenses  on   technology  solu7ons  and  decreasing   Egypt’s  soCware  imports,  besides   promo7ng  social  awareness  of  the   importance  of  using  these   applica7ons.”   Atef  Helmy,     Egyp7an  Minister  for  Communica7on  &  IT  
  8. 8. Maturity Popularity Dilemma of OSS vs Proprietary Competition with Enterprise Products Social Impact Space Low Cost Balance competing motivations
  9. 9. IT / Engg Sales, Marketing, Training End Users Business Stakeholders Product Manager Commercial Model
  10. 10.             Open Source Models             Contributors Sponsors Non-­‐Profits   For-­‐Profit  Crowd-­‐Funding   Users
  11. 11. Tradeoffs •  More Stakeholders •  Consensus Building •  Coordination •  Motivations & Expectations Community   •  Balancing goals & potential cost & time constraints Funding   Globally   Distributed   Global pool of Talented, Committed & Motivated individuals Community   Fewer   Constraints*   •  Innovation & Technology Contribution •  Humanitarian Impact Impact  
  12. 12. Who is the Community?
  13. 13. What motivates the Community? Source:  Boston  Consul7ng  Group  
  14. 14. General structure of the Community
  15. 15. Leadership & Decision Making Models LINUX Rotating Dictatorship PERL Informal Models Apache
  16. 16. Typical User & System Evolution Model
  17. 17. Product Management The Phases, The Steps & The Characteristics
  18. 18. Conceive Design Realize Service Product Lifecycle Phases OSS Vs. Proprietary What? How? When? Who?
  19. 19. •  Core Steering Team •  Road Mapping (No Rigid Long Term Timelines)   Concept & Strategy •  Build the Community ü  Website ü  Wiki ü  Mailing Lists ü  IRC Channels    
  20. 20. •  Diverse Stakeholders •  Public Requirements Repository –  Tagging & Categorizing for Community •  Prioritization –  Balance Product Goals with Contributor Motivations –  How? Democratic/ Dictatoriship •  Hidden Opportunity for Low Priority Features Requirements & Design
  21. 21. •  Collaborative Design & Community Ownership “How many Open Source Developers does it take to change a lightbulb ?” •  Knowledge Sharing- CRITICAL for lower entry barrier Requirements & Design
  22. 22. •  Collaborative Development –  Voluntary Signups –  Modularization –  Release early and often –  Accelerate by Co-sourcing? –  80/20 principle –  Commit Approval (Hierarchical / Voting / Core Team) Realize – Build & Test •  Tracking / Planning / Coordination Virtual  Stand-­‐Ups  | IRC  Channels  |  Conferencing  |  NewsleSers     •  Testing – Power of Numbers  
  23. 23. Realize - Marketing & Distribution Contributors Sponsors Users Community Forums Product Download Website Evangelism Gamification Social Media Outreach Events
  24. 24. Product Growth & Maintenance   •  Open Source Projects – Always WIP , Always Beta •  “It’s not a Bug, it’s a FEATURE !!” – When Users &Contributors Collide
  25. 25. Whose Job is it Anyway??
  26. 26. How can you contribute ?
  27. 27. Thank you!

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