Social Media 101 - Web Presence Basics
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Social Media Teaching - Social Media 101 - Web Presence Basics (Getting Found Online) Small business social media basics for health care industry. These are passive methods building web presence. 1. Online Search Listings 2. Facebook Business Pages 3. LinkedIn Profile Tips
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In his keynote at the European Summit for Developing the Career Workforce of the Future at Canterbury Christ Church University (UK) on September 3, 2014, Dr Gideon Arulmani challenged us to think about the globalization of the world of work and how education and guidance should react to these changes. Approximately 200 key stakeholders from 32 European countries participated at the event, and engaged in critical discussions after the keynote of Dr Arulmani - amongst them many policy makers, guidance counsellors, representatives of professional associations, public employement services, HR managers, researchers and lecturers. For more information, please visit www.nice-network.euKeynote Gideon Arulmani European Summit in Canterbury 2014
Keynote Gideon Arulmani European Summit in Canterbury 2014Network for Innovation in Career Guidance and Counselling in Europe
Recommended
In his keynote at the European Summit for Developing the Career Workforce of the Future at Canterbury Christ Church University (UK) on September 3, 2014, Dr Gideon Arulmani challenged us to think about the globalization of the world of work and how education and guidance should react to these changes. Approximately 200 key stakeholders from 32 European countries participated at the event, and engaged in critical discussions after the keynote of Dr Arulmani - amongst them many policy makers, guidance counsellors, representatives of professional associations, public employement services, HR managers, researchers and lecturers. For more information, please visit www.nice-network.euKeynote Gideon Arulmani European Summit in Canterbury 2014
Keynote Gideon Arulmani European Summit in Canterbury 2014Network for Innovation in Career Guidance and Counselling in Europe
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Social Media 101 - Web Presence Basics
- 1. Social Media 101 Web Presence Basics (Getting Found Online)
- 2. Nigel Ohrum Social Media manager / Web Presence Development Helping individuals and small businesses expand their online influence through online networks. The Purpose... * To grow your business * Increase your online influence * Share your knowledge
- 3. Getting Found Online How easy is it to find you online? * By Name ex. [Nigel Ohrum] * By Business Name ex. [Social Toppings]
- 4. Online Search Profiles Are you on... Google Places Yelp Bing Yellowpages.com CitySearch
- 5. What's the benefit 1. Being found online easier. 2. Directing traffic to you and your business. 3. Free 24/7 online advertising
- 6. Online Search Listing Example(Good)
- 9. Adding the "Social" Layer Social Media - millions of people across the world having conversations online. Facebook - premier social network with over 800 million users. * In the United States, the average Facebook user spends almost 30 minutes daily. LinkedIn - professional / B2B social network with more than 135 million users.
- 10. Social Media & Healthcare Almost 1/3 of people have used social media for healthcare.
- 11. Social Media & Healthcare Boomers make up 32.5% of the adult population & 36% of the total online adult population. Boomers account for ~1/3 of web- traffic on any given day. (Pew Internet & American Life Project)
- 12. So where should you be... LinkedIn - 1. Good Descriptive Title 2. Current / past work experience description 3. Summary
- 13. Facebook 1. Good Descriptive Title 2. About info 2. Images 3. Profile picture 4. Detailed info
- 14. How I can help... *Basic Account Setup : Facebook & Twitter profiles : $197 ($100 for one) *All other Social Media Profiles : $100/site *Facebook Fan or Group Page Creation : $175/page *Online Search Profile Creation / Claiming (Google, Bing, Yelp, etc) : $400 *Consulting Social media / Web Presence Development : $60/hr