More than Just Lines on a Map: Best Practices for U.S Bike Routes
Online Metrics: What, How and Who Should Care
1. Online Metrics: What, How and Who Should Care
Metrics that matter most (in order of importance)
1. Sales
2. Reach and frequency
3. Brand awareness & brand health measures
4. Media cost efficiency (econometrics)
5. Engagement*
* Definition varies by campaign, objectives and creative