How to verify information from social media
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Workshop on Digital Fact-checking at the Science Po's School of Journalism - 2 December 2011
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How to verify information from social media
- 1. HOW TO VERIFY INFORMATION FROM SOCIAL MEDIA Conférence Internationale “Les Nouvelles Pratiques du Journalisme” Paris, 2 December 2011
- 6. FACTS & SOURCES “Fact-checking is not about the verification of facts, but about the reliability of sources” Der Spiegel’s fact-checker
- 7. 1440-MINUTES NEWS CYCLE • Scarcity of time/attention • Abundance of sources available • “Nobody knows you’re a dog”
- 8. FACELESS DOGS? “Every piece of information, and every person, leaves a trail of data that you can use to build a picture of its reliability” Paul Bradshaw
- 10. Tweet first, verify later
- 12. “The first Twitter Disaster” Foreign Policy
- 14. UGC AND MAINSTREAM MEDIA Three different approaches to social media: 1.BBC.com Centralized 2.The Guardian.co.uk Decentralized 3.CNN.com Community-centered
- 15. BBC.com Centralized Approach UGC Hub located at the “heart” of the BBC’s newsroom in London POLICY TEAM •23 people • Assessing audience’s contributions •24/7 since 2009 • Finding sources on social media •10.000 contributions every day • Verify first, publish later
- 16. THE GUARDIAN.co.uk Decentralized Approach Mutualization of the newspaper POLICY TEAM •Meg Pickard, Head of the Digital Engagement •Embedded Community Coordinators •“It’s everybody’s job” • Participating in conversations • Curating live-blogs • Context-based verification process • First tweet, verify later
- 17. CNN.com Community-Centered Approach iReport.com: a proprietary, user generated content platform POLICY TEAM •20 people • Only few iReports are authenticated •Everybody is an iReporter • Badge/disclaimer •10.000 iReports every month • Vetted iReports can be aired on CNN • Website: First tweet, verify later
- 18. HAITI - STORIES CNN has the highest number of stories
- 19. HAITI - SOURCES CNN has the highest number of sources
- 20. HAITI – SOURCES FROM HAITI CNN: Social media crucial for the coverage from Haiti
- 21. HAITI – SOME CONCLUSIONS 1. Without professionals on the ground UGC can help provide useful first-hand witnesses (text, video, pictures) 2. Not only individuals, but also NGOs were more and more active on social media 3. The 1440-minute news-cycle is changing verification criteria inside mainstream media outlets A) A less strict policy on social media can help news organizations to widen the diversity of voices and to better cover crisis events B) BBC is the news-organizations with the best policies for UGC verification C) The Guardian and CNN prefer speed to accuracy, “curation” to verification
- 22. Tools for social media verification
- 23. GOOGLE MAPS – STREET VIEW
- 31. TWEET VERIFICATION • Witnesses (the creators of original content) • Amplifiers (passing content on to a wider audience) • Filters (people who everyone else looks to for judgement) Mark Little
- 33. TWITTER CHECK-LIST 1. Timestamp 2. Contextual tweets 3. Authority 4. How many past tweets 5. Google them 6. Check for related tweets 7. Talk to them directly
- 34. FOLLOW UP THE TIP • Ask for a phone number and call the person • Ask if they witnessed first-hand or heard about it • Ask exactly what they witnessed, how they saw it and when • Ask who else may have the same info
- 35. HUMAN ALGORITHM
- 36. “There is no secret sauce in this process. It is old fashioned reporting powered by advanced social web tools”
- 37. USEFUL RESOURCES Eight Simple Rules for Doing Accurate Journalism - Columbia Journalism Review Best Practices for Social Media Verification - Columbia Journalism Review B.S. Detection for Journalists - Slideshare The Human Algorithm - Storyful Blog How to Verify a Tweet - Twitter Journalism Information venue du Web, check! - Slate.fr Tweet First, Verify Later – Reuters Institute for the Study of Journalism BBC processes for verifying social media content
- 38. NICOLA BRUNO www.effecinque.org Twitter @nicolabruno Email nicobruno@gmail.com