TRANSMEDIA STORYTELLING

by Nick Demartino on May 06, 2011

1,932 views

This is a presentation I gave on May 4, 2011 as part of the Digital Hollywood content summit day on "transmedia storytelling." I attempt to grapple with the definition issue, give some historical precu...

More…

Less

8 Embeds 136

http://finchclasses.blogspot.com	63
http://www.nickdemartino.net	35
http://www.scoop.it	24
url_unknown	10
https://twitter.com	1
http://www.knowtex.com	1
http://zzizzlmedia.com	1
http://paper.li	1

More...

Statistics

Favorites: 2
Downloads: 38
Comments: 2
Embed Views: 136
Views on SlideShare: 1,796
Total Views: 1,932

TRANSMEDIA STORYTELLING — Presentation Transcript

Digital Hollywood – Spring 2011
Content Summit

www.nickdemartino.net
nrdemartino@gmail.com
Twitter: nickdemartino

(c)Nick DeMartino Consulting
3
Transmedia Storytelling
Crossing the Line towards Infinity and Beyond

(c)Nick DeMartino Consulting
4

Movie Geek
Ex-journalist, -filmmaker, -adman
20 years at AFI:
Computer Media Salons
Enhanced Television
Digital Content Lab
DigiFest

WHY ME?

WHY ME?
(c)Nick DeMartino Consulting
5
Coming Soon:
“Reinventing Hollywood”

DEFINITION
(c)Nick DeMartino Consulting
6
Transmedia
is…

DEFINITION
(c)Nick DeMartino Consulting
7
…an
adjective

DEFINITION
(c)Nick DeMartino Consulting
8
Commercial transmediasupersystems
“Playing with Power in Movies, Television
and Videogames” by Marcia Kinder (1991)

DEFINITION…
(c)Nick DeMartino Consulting
9

Across multiple media
Each contributes to fan’s understanding of story
Multiple entry points into story
Immersion in the story and its world
Game-like play
More than an adaptation of another work

Henry Jenkins: Transmedia Storytelling

DEFINITION…
(c)Nick DeMartino Consulting
10
“The art of conveying messages themes or storylines to mass audiences through the artful and well planned use of multiple media platforms."
Jeff Gomez, Starlight Runner

DEFINITION…
(c)Nick DeMartino Consulting
11
“A Transmedia Narrative project or franchise must consist of three (or more) narrative storylines existing within the same fictional universe on any of the following platforms: Film, Television, Short Film, Broadband, Publishing, Comics, Animation, Mobile, Special Venues, DVD/Blu-ray/CD-ROM, Narrative Commercial and Marketing rollouts, and other technologies that may or may not currently exist...

DEFINITION
(c)Nick DeMartino Consulting
12
…These narrative extensions are NOT the same as repurposing material from one platform to be cut or repurposed to different platforms.”

DEFINITION
(c)Nick DeMartino Consulting
13
“Transmedia storytelling is the future of marketing. And those who can span across formats and share their expertise will stand out in an age of Digital Relativity.”
Steve Rubel, Edelman Digital

DEFINITION
(c)Nick DeMartino Consulting
14
“Transmedia storytelling” is the label for when you’re creating a story as the primary storytellers and intending to tell your story across multiple channels.”

Brian Clark, GMD Studios

(c)Nick DeMartino Consulting
15
EXAMPLE?

(c)Nick DeMartino Consulting
16
EXAMPLE?

(c)Nick DeMartino Consulting
17
EXAMPLE?

RELATED TERMS:
(c)Nick DeMartino Consulting
18
Multimedia.
Franchise.
Multiplatform.
Alternative Reality Games
Interactive.

PRECURSOR
(c)Nick DeMartino Consulting
19
1981: TAMARA. Interactive Theatre

PRECURSOR
(c)Nick DeMartino Consulting
20
1990: Hyperland
BBC & Douglas Adams

PRECURSOR
(c)Nick DeMartino Consulting
21
1992: MYST from Cyan & Broderbund

PRECURSOR
(c)Nick DeMartino Consulting
22
1992: Bram Stoker’s DRACULA
Game based on Coppola’s Film

PRECURSOR
(c)Nick DeMartino Consulting
23
1995: In the First Degree
Interactive CD-ROM from Broderbund

PRECURSOR
(c)Nick DeMartino Consulting
24
1995: Johnny Mnemonic. CD-ROM from Sony Imagesoft

PRECURSOR
(c)Nick DeMartino Consulting
25
2002: Push, Nevada: ABC & LivePlanet
Play along with the mystery to win $$

PRECURSOR
(c)Nick DeMartino Consulting
26
2003: Battlestar Gallactica. AFI team: Schematic, Syfy, others

DEFINITION
(c)Nick DeMartino Consulting
27
“STORYTELLING WITHOUT BOUNDS”
Filmmaker and Transmedia Producer Lance Weiler

BREAKTHROUGHS
(c)Nick DeMartino Consulting
28
2006: LOST EXPERIENCE
ARG-plus from ABC & Hi-ReS

BREAKTHROUGHS
(c)Nick DeMartino Consulting
29
2007: HEROES 360 (later Evolutions)
Digital extension from NBC & Jesse Alexander

BREAKTHROUGHS
(c)Nick DeMartino Consulting
30
2007: The Truth About Marika
ARG from Company P.

BREAKTHROUGHS
(c)Nick DeMartino Consulting
31
2008: WHY SO SERIOUS?
ARG from WB & 42 Entertainment

BREAKTHROUGHS
(c)Nick DeMartino Consulting
32
2010: HEAD TRAUMA/Hope is Missing
Lance Weiler/ Seize the Media

BREAKTHROUGHS
(c)Nick DeMartino Consulting
33
2010: CONSPIRACY FOR GOOD.
Tim Kring & Nokia

BREAKTHROUGHS
(c)Nick DeMartino Consulting
34
2010: COLLAPSUS. From Submarine & VPRO

COMING SOON
UNSPEAK is a transmedia project focusing upon how language impacts issues. From Tommy Pallotta
(c)Nick DeMartino Consulting
35

COMING SOON
(c)Nick DeMartino Consulting
36
2011: Rockstar Games
Immersive use of décor and history

COMING SOON
(c)Nick DeMartino Consulting
37
Fourth Wall Studios
Has first-look deal with Imagine Entertainment

COMING SOON
(c)Nick DeMartino Consulting
38
New transmedia studio
from Guillermo del Toro

RESOURCES
(c)Nick DeMartino Consulting
39

powertothepixel.com
thepixelreport.org
transmediaartists.com
jawbone.tv
argn.com
yousuckattransmedia.com

www.nickdemartino.net
nrdemartino@gmail.com
Twitter: nickdemartino

Nick Demartino , Owner at Nick DeMartino Consulting Thanks Cynthia, it was really wonderful to connect with you at the festival and share both the past and the future! 8 months ago

Are you sure you want to Yes No

CynthiaMondell Nick did a a great job. He really cared about his audience giving us new and good information. He answered questions. He was charming. 8 months ago

TRANSMEDIA STORYTELLING

by Nick Demartino on May 06, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

8 Embeds 136

Statistics

TRANSMEDIA STORYTELLING — Presentation Transcript