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What drive social networking in India?
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What drive social networking in India?

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Analysis of what works and what doesn't across the Indian social networks. What drives makes Orkut such a huge rage, while the local networks fall flat!

Analysis of what works and what doesn't across the Indian social networks. What drives makes Orkut such a huge rage, while the local networks fall flat!

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What drive social networking in India? What drive social networking in India? Presentation Transcript

  • Social nets in India What works. What doesn’t!
  • Agenda
    • What do Indians search in www?
    • Why is Orkut such a huge rage?..
    • Quick look at successful social networks
    • What’s next?
    • What do Indians search in www?
      • Celebrities
      • Cricket, and
      • Indian Railways
      • [source: zeitgeist]
    15. mallika sherawat 15. mallika sherawat 14. nokia 14. Nokia 13. katrina kaif 13. katrina kaif 12. salman khan 12. salman khan 11. ndtv 11. Ndtv 10. airtel 10. Airtel 9. india 9. Cricinfo 8. cricinfo 8. indian airlines 7. indian airlines 7. aishwarya rai 6. aishwarya rai 6. air deccan 5. air deccan 5. flowers 4. Flowers 4. sania mirza 3. sania mirza 3. Wikipedia 2. Cricket 2. cricket 1. indian railways 1. indian railways Feb Jan
  • Current state of desi social nets
  • Why are Indians Orkutting and not mingling/jhoomin…?
    • Ease of use
      • Don’t make me think!
    • Substitutes Email?
      • Ice breaking
    • Gossips
      • Koffee with Karan, zOOm and the grand daddy, ToI.
    • Blocked Access
    • Serendipity
      • Stickiness
      • Discoverability
    Source: Creating Passionate Users
  • A few successful stories
    • Royal Enfield clubs
      • Passion for the machine: Offline behavior drives the online usage.
    • Flickr – BSB
      • Passion + Hobby + Learning: Online behavior drives the offline usage.
    • CommuteEasy
      • Solves a major pain
  • What’s next?
    • No CAP [=CopyAndPaste] please
    • Theme based networks
    • Pure online or online + offline?
    • Less feature overload, better usability
    • Relevancy, relevancy, and relevancy..
    • Thank you!
    • - Ashish.
    • www.pluGGd.in